Best Practice Out-of-Date Sales and Events
-
Hi Everyone,
http://www.palaceresorts.com/cozumelpalace/en/cozumel-ironman-triathlon
I found an out-of-date event in the clients' crawl report that returns a 404 not found Status Code. I remember to have read an article advising webmasters to don't ever remove a single landing page, but instead to advise that the sale/event it's expired and some information about the upcoming event.
Does anyone have had this experience before ? Could you provide me with a real case scenario.
Thank You
-
Ok, that works too. You are most welcome to ask further questions.
-
Thank You Vijay,
This is pretty helpful we might don't have the landing pages URLs for 2017 ready. But could be an idea to leave them ready to receive information at any time.
Thank You
-
Hi There,
We have a travel client for the Caribbean who ranks very well for Caribbean events / carnivals etc. We made it a practice to 301 a past event to next year event date with information about this year's event (when an event is passed) . This has helped us build much more authority for next year (2017) events and carnivals.
I also found an article that you can refer
Event Wrapup Page: Often it’s good to have a wrapup page for the event. Here's an example from a recent link building presentation I gave: Why Links Matter to Small Businesses and How to Get Them. This is a dedicated page on your website that has references from the event (such as a Slideshare embed of presentations or perhaps links to other resources you mentioned) and other pertinent information. It’s also a great place for event attendees to link after the event.
When I send out the copy of my slides to event attendees, I email them the link to this page and encourage them to share it freely and link to it.
Speaking of links after the event...
https://moz.com/blog/the-complete-guide-to-link-building-with-local-events
I hope this helps, let me know if you have further questions.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which one is the best
Dear Seo experts, 1,5 month ago i started a informative website, i started it with a blank registrated domainname. Now 1 month further I've stacked the website with content and did much linkbuilding. Yesterday i ve bought a domainname from quarantine, its a domainname around 6 years old and has a bunch of backlinks already. What to do next? The first one has good content and good recent linkbuilding done. The second is a better domainname and is old and has old backlinks. And also higher PA and DA then the first one. Should i now go for the first one and 301 redirect the old domainname to the new one. Or should I do it the opposite way, 301 redirect the new website to the old domainname and move all content to the old domainname and try to move all linkbuilding to older domain? Hopefully anyone could give me a great answere, thank you so much! Kind regards, Menno
Technical SEO | | MennoO0 -
Where does Google pull the date stamp?
We're a news media site with content that has been live for a few years. All of a sudden, Google is showing our content (even though no one has touched the file) with a date stamp of '3 days ago'. Even for content that is years old. I checked the date it was last cached, and it doesn't even match. The URLs were last cached on January 16, but the date stamp says '3 days ago.' From where does Google pull the date stamp? Any ideas?
Technical SEO | | Aggie0 -
Google Places - What is the best Service Areas Strategy?
I've found a lot of useful info on this topic in these forums, but still can't seem to find the answer to my specific question. Client has one physical location and services many areas. I have seen various comments that claim setting a service area actually has a negative effect on rankings and the login makes sense to me, so we don't want to do that. Using the actual physical address, seems to be what google would prefer, but the address is actually on the outskirts of the city and would mean that competitors that have addresses closer to the city center would show up before us. Our current places listing has the actual address, but the previous SEO put the larger city, with the smaller city zip on the on the website. City Center: San Diego, 92101 Actual: Street Address, El Cajon, 92020 On website: San Diego, 92020 It this large City + Actual zip code strategy any good? Which of these 3 strategies should we use to standardize all of our listings? *we will not be considering a location or mailbox per service are to use multiple listings at this time
Technical SEO | | vernonmack0 -
Backlink: External blog Vs. Internal blog. Which is the best?
Hi, some weeks ago a created a blog: mykeyword.wordpress.com Some one told me that it has got more trust that a "normal" www.mykeyword.com
Technical SEO | | Greenman
Is it true? So, i wrote some articles and dropped a guide (linking inside to mysite.com) to blog. My question is:
Right now i'm writing a lot of article ad i'm looking for the best channel where publish my content (post with link inside). My focus is improving quantity and quality of backlinks. Which way must i use? 1. Use my mykeyword.wordpress.com (give freshness to blog and new backlink)
2. Create ad internal blog mysite.com/blog and add article (without link?)
3. "Don't lose time" - Put new article only in external blog that will link to my site. I must manage a lot of new sites and i should increase SERP position. So, i have to choose the right way right now. Thanks 😉0 -
Anchor Text the best way to use it
Hi i am wanting to gain links to my site and make the links relevant and have seen many sites that do not have the keyword on their site and have been told as well as having the keywords in the image that they will also have anchor text from other sites. Can anyone please tell me the important of anchor text and how i should use it. Is it wise to build anchort text links within your own site and what other sites should you be looking for. I have used a few article sites to gain anchor text links but most of these are no follow which does not help me. any advice would be great
Technical SEO | | ClaireH-1848860 -
Best practice canonical tags
I WAS WONDERING WHAT THE BESTPRACTICE IS WHEN USING CANONICAL TAGS: or 2:
Technical SEO | | NEWCRAFT0 -
Best way to condense content on a page?
We want to add a video transcript to the same page as the video, but it doesn't really fit the design of the page. Is it fine to use CSS/DIVs to either have a "click to read full transcript" or a scroll box?
Technical SEO | | nicole.healthline0 -
How Best to Handle 'Site Jacking' (Unauthorized Use of Someone else's Dedicated IP Address)
Anyone can point their domain to any IP address they want. I've found at least two domains (same owner) with two totally unrelated domains (to each other and to us) that are currently pointing their domains to our IP address. The IP address is on our dedicated server (we control the entire physical server) and is exclusive to only that one domain (so it isn't a virtual hosting misconfiguration issue) This has caused Google to index their two domains with duplicate content from our site (found by searching for site:www.theirdomain.com) Their site does not come up in the first 50 results though for any of the keywords we come up for so Google obviously knows THEY are the dupe content, not us (our site has been around for 12 years - much longer than them.) Their registration is private and we have not been able to contact these people. I'm not sure if this is just a mistake on the DNS for the two domains or it is someone doing this intentionally to try to harm our ranking. It has been going on for a while, so it is most likely not a mistake for two live sites as they would have noticed long ago they were pointing to the wrong IP. I can think of a variety of actions to take but I can find no information anywhere regarding what Google officially recommends doing in this situation, assuming you can't get a response. Here's my ideas. a) Approach it as a Digital Copyright Violation and go through the lengthy process of having their site taken down. Pro: Eliminates the issue. Con: Sort of a pain and we could be leaving possibly some link juice on the table? b) Modify .htaccess to do a 301 redirect from any URL not using our domain, to our domain. This means Google is going to see several domains all pointing to the same IP and all except our domain, 301 redirecting to our domain. Not sure if THAT will harm (or help) us? Would we not receive link juice then from any site out there that was linking to these other domains? Con: Google will see the context of the backlinks and their link text will not be related at all to our site. In addition, if any of these other domains pointing to our IP have backlinks from 'bad neighborhoods' I assume it could hurt us? c) Modify .htaccess to do a 404 File Not Found or 403 forbidden error? I posted in other forums and have gotten suggestions that are all over the map. In many cases the posters don't even understand what I'm talking about - thinking they are just normal backlinks. Argh! So I'm taking this to "The Experts" on SEOMoz.
Technical SEO | | jcrist1