Dislodged own ranking with poorer quality page?
-
Hi,
So last week we where ranking within the top two pages for google for a results page at something like rank 21 -
https://www.whichledlight.com/t/g9-led-bulbs
We have been tracking this page and earned a few decent domain authority links here. Today when the new rankings came in it looks like a blog page we wrote a while back has jumped several pages to number 13 in the rankings - ok so not the end of the world BUT our results page seems to have disappeared from the rankings.
You can see from the screen shot in the attached link at some point Moz / Google has noted that both the pages are relevent in some capaicty. Has Google decided that because both pages are from the site and both are showing ranking signals for the same traffic that one should go? It also seems weird that this blog one would come from nowhere to rank so highly in the course of a week. Perhaps they have changed their algorithm?
This is a bit of a concern for us as it is unclear whats happened - especially after we where so close to getting to page one for a valued search term.
-
I would say a few factors at play
- Just guessing, but if the ranking in question is "best g9 led bulbs" then the post outranks partly because it's in the HTML page title tag and H1, while it's not in the product page
- While only part of the equation, the blog post has over 500 words and the product listing page has under 250. Word count isn't the only metric, but it's a large influencer
- You have one internal link from the blog post to the product listing page, consider building out more - this is a good starting guide https://www.gotchseo.com/internal-linking/
- There are some longstanding SEO basics that may still apply here, such as using the keyword early on in the page, having content higher in the page, etc. While not always possible on ecommerce pages, keep in mind when there's opportunity
Hope that helps, let me know if you have any further questions!
-
Nice work! Improve that page and really kick ass.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home page vs inner page?
do you believe that the advantage of targeting a search term on the home page is now worse off than before? as I understand it ctr is a big factor now And as far as i can see if two pages are equal on page etc the better ctr will win out, the issue with the home page is the serp stars cannot be used hence the ctr on a product page will be higher? I feel if you where able to get a home page up quicker (1 year instead of two) you still lost out in the end due to the product page winning on ctr? do you think this is correct?
Intermediate & Advanced SEO | | BobAnderson0 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Is it normal to initially rank low in the SERPs, then over time gain rank?
We just released a very targeted page for a specific item about 18 hours ago. For the main keyword as well as multiple variations, we currently are ranking around # 40 to # 50 depending on what the exact query is. Is it normal to initially rank lower in the SERPs and then as the page ages, gain? Thank you for your insights!
Intermediate & Advanced SEO | | DJ1231 -
Will Using Attributes For Landing Pages In Magento Dilute Page Rank?
Hello Mozzers! We have an ecommerce site built on Magento. We would like to use attribute filters in our layered navigation for landing page purposes. Each page will have a unique URL, Meta Title and Meta Description. For example: URL: domain.com/art/abstract (category is Art, attribute is Abstract) Title: Abstract Art For Sale Meta: Blah Blah Blah Currently these attribute pages are not being indexed by google as they are set in google parameters. We would like to edit google parameters to start indexing some of the attribute filters that users search for, so they can be used as landing pages. Does anyone have experience with this? Is this a good idea? What are the consequences? Will this dilute Page Rank? Could this destroy the world? Cheers! MozAddict
Intermediate & Advanced SEO | | MozAddict0 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
Best way to remove low quality paginated search pages
I have a website that has around 90k pages indexed, but after doing the math I realized that I only have around 20-30k pages that are actually high quality, the rest are paginated pages from search results within my website. Every time someone searches a term on my site, that term would get its own page, which would include all of the relevant posts that are associated with that search term/tag. My site had around 20k different search terms, all being indexed. I have paused new search terms from being indexed, but what I want to know is if the best route would be to 404 all of the useless paginated pages from the search term pages. And if so, how many should I remove at one time? There must be 40-50k paginated pages and I am curious to know what would be the best bet from an SEO standpoint. All feedback is greatly appreciated. Thanks.
Intermediate & Advanced SEO | | WebServiceConsulting.com0 -
Low Page ranking and domain authoriy
Hi, Even after building links through white hat, publishing fresh content and infographics every week and links from more than 1700 domains our site’s domain authority is 49 and page authority is 57. Any idea what we are doing wrong? Thank you Chris Adams
Intermediate & Advanced SEO | | INN0 -
On Page question
HI folks, I have a warning that I have missing meta tag descriptions on two pages. 1) http://bluetea.com.au/wp-login.php 2) http://bluetea.com.au/wp-login.php?action=lostpassword Is this something I should just ignore? Or is there a best practice I should be implementing? Thank you for your time
Intermediate & Advanced SEO | | PHDAustralia680