Tabbed Content Revisited
-
Hi-diddly-ho SEO gurus, quick question.
I just saw this article and wanted to get thoughts from the people here. https://www.searchenginejournal.com/google-says-now-ok-put-content-behind-tabs/178020/
I am constantly at war with our UX guy on this subject because he believes, along with our CEO, that tabbed and accordion style information is better from THE UX standpoint. Less clutter on a page but with information still readily available. I am not here to argue that point but was wondering if you agree with the article posted here. I had to inform them their roll needed to be slowed until I could get something a little more concrete on the matter.
-
Hi Cassie,
I would agree with the article - I have been doing this for months now. In fact, I have found that accordion content not only improves UX but also SEO - since Google can read all information on tabs/accordion layouts now, you can put a heck of a lot more information above the fold for better UX and for improved SEO (since tab titles and content give you options for relevancy and semantic keywords).
My favourite uses for this are in the e-commerce industry, since ranking product pages or category pages can be extremely tricky, especially if you or your client want to use duplicate content. Content placement can be difficult to decide on, but accordions and tabs give you the option to front-load your content without forcing your visitors to scroll for an era to find your products.
Long story short, tabs and accordions improve UX (all information present, but visitors choose what to view) and SEO (easier relevancy, answer all questions for better user metrics, decrease bounce rates, etc.). Every time I have used this strategy it has resulted in ranking improvements and better user metrics on GA. I would try split testing it for yourself if you are still unsure - try using this method for 1 page with similar metrics to another page on your website. Track both pages for rankings, drop-off rates, etc. and see which works better.
Hope this helps and feel free to reach out if you have further questions or need clarification!
Cheers,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Causing Duplicate Content
I use Opencart and have found that a lot of my duplicate content (mainly from Products) which is caused by the Search function. Is there a simple way to tell Google to ignore the Search function pathway? Or is this particular action not recommended? Here are two examples: http://thespacecollective.com/index.php?route=product/search&tag=cloth http://thespacecollective.com/index.php?route=product/search
Intermediate & Advanced SEO | | moon-boots0 -
Blog Content Displayed on Multiple Pages
We are developing an online guide that will provide information and listing for a few different cities in Canada and the US. We have blog content that will be pulled into each different city's blog articles page. Some articles are location agnostic and can be displayed for any city, and other articles will only be city specific, and only appear under a particular city. www.mysite.com//blog/seattle/article1
Intermediate & Advanced SEO | | EBKMarketing
www.mysite.com/blog/portland/article1 From what I know of SEO, it seems that this is a perfect example for the use of canonicalization. So for article that will appear in multiple city guides, should there be a tag that points to a home for that article www.mysite.com/blog/article1 Thanks0 -
Internal Duplicate Content Question...
We are looking for an internal duplicate content checker that is capable of crawling a site that has over 300,000 pages. We have looked over Moz's duplicate content tool and it seems like it is somewhat limited in how deep it crawls. Are there any suggestions on the best "internal" duplicate content checker that crawls deep in a site?
Intermediate & Advanced SEO | | tdawson091 -
Removing duplicate content
Due to URL changes and parameters on our ecommerce sites, we have a massive amount of duplicate pages indexed by google, sometimes up to 5 duplicate pages with different URLs. 1. We've instituted canonical tags site wide. 2. We are using the parameters function in Webmaster Tools. 3. We are using 301 redirects on all of the obsolete URLs 4. I have had many of the pages fetched so that Google can see and index the 301s and canonicals. 5. I created HTML sitemaps with the duplicate URLs, and had Google fetch and index the sitemap so that the dupes would get crawled and deindexed. None of these seems to be terribly effective. Google is indexing pages with parameters in spite of the parameter (clicksource) being called out in GWT. Pages with obsolete URLs are indexed in spite of them having 301 redirects. Google also appears to be ignoring many of our canonical tags as well, despite the pages being identical. Any ideas on how to clean up the mess?
Intermediate & Advanced SEO | | AMHC0 -
Where to learn how best to promote content?
So now I created some really good content (with help of Egol and Peter here on moz.com) and now I need to promote it. To get it in front of authoritative sites so they hopefully will write about and link to it. I erroneously figured it would be fairly easy. I contacted two writers of a high level industry blog/magazine that previously had mentioned us in press, sent them an email with an invitation to check it out and please let me know what they thought. NO response. They probably get deluged. Anyway, I can't afford to pay a marketing company to promote it. Where can I learn how to best do this myself? The content isn't going to help anyone if no one sees it.... Thanks for any leads! Ron
Intermediate & Advanced SEO | | yatesandcojewelers1 -
Duplicate Content and Titles
Hi Mozzers, I saw a considerable amount of duplicate content and page titles on our clients website. We are just implementing a fix in the CMS to make sure that these are all fixed. What changes do you think I could see in terms of rankings?
Intermediate & Advanced SEO | | KarlBantleman0 -
Keep older blog content indexed or no?
Our really old blog content still sees traffic, but engagement metrics aren't the best (little time on site), and as a result, traffic has gradually started to decrease. Should we de-index it?
Intermediate & Advanced SEO | | nicole.healthline0 -
How much is too much content for a home-page?
Hey guys, I'm looking to implement a strategy where I put a 20,000 word article on my home-page. It won't be a super-long page, this content will be divided into nested tabs. The content will also be found on individual pages (corresponding to the tabs) on the site, but these will have a canonical tag pointing to the home page, Will I get penalized for this kind of structure? Cheers, JC
Intermediate & Advanced SEO | | trx0