Why ranks my site so bad?
-
hello together,
i think, that you read questions like this very often, but i hope someone has some good ideas for me.
with the keyword "sophos sg 210" we rank very bad. But i don't know why
We have trust elements, a very good "avergage time on page" unique content...
But i don't know, what can we make better
Thx you so much
-
So, Couple things I noticed.
- Backlink profile is very poor. Ahrefs and MOZ OSE showing poor profile history (did you guys get hit by penguin or another update at some point?), and currently you have very few backlinks and referring domains.
- Also, there are no backlinks to the actual page, so that decreases your chances.
- Anchor text cloud is nothing but brand name, which has some negative impact (or rather no positive for given keyword).
- On the page, it seems to me that there is a mix of german and english languages (not sure if that would have impact on rankings, but surely looks strange to a user).
- Page is overstuffed with "sophos sg" to the point of ridiculousness
In conclusion, have some backlinks improvements (including internal linking and anchor text usage), considering you are only #13 for given keyword, you gonna on the first page in no time
P.S. This is just what i saw in a glance, SEO audit might be of a good help to you guys.
-
-
Your link is broken. And I'd say do not use URL shorteners?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Higher PA and DA but lower ranking?
I am having problem with my product pages not ranking as high as I would expect them to be. http://i.imgur.com/z3aTwUG.png (or see attachement) This is an example. The fact that competitor C is on position 4 stupifies me. At what areas should I be looking? z3aTwUG.png
On-Page Optimization | | Entertainment0 -
Two sites into one
I have two sites owned by one client, he wants to merge them into one keeping one website, but which one? I've been using the Moz Pro to look at the stats for both sites; page authority, inbound links etc, but they're both fairly close in results. The client wants to know what would be the best course to take with these two sites, what site should he keep and which should he merge? Any advice?
On-Page Optimization | | barrowr0 -
Panda 4.1 - Regained rankings by making changes on my site
So thought I would share this with others as it 'might' help. So I got around 40 pages, all of them have taken a dive in rankings so on average from Pg1/2 to Pg5/6. I took one page and started working on content upgrades, I had around 50 words of boiler plate content above the fold and 750 words of unique content way down the page so maybe 600px below the fold before you hit it. I removed the boiler plate content and produced 75 words of unique content to replace it, I shuffled things around and managed to get the 750 words maybe 250px below the fold then chucked another 100 unique words into the mix. Fetched the page in GWMT's and resubmitted the URL - hour later that page alone, the page I upgraded had recovered its rankings back to the original position before Panda 4.1 hit. Will the rankings for this page drop back down again, not sure but interesting this page was Pg6/7 since the 23rd and doing the above within an hour regained rankings back to Pg2 middle.
On-Page Optimization | | followuk1 -
"Turning off" content to a site
One site I manage has a lot of low quality content. We are in the process of improving the overall site content but we have "turned off" a large portion of our content by setting 2/3 of the posts to draft. Has anyone done this before or had experience with doing something similar? This quote from Bruce Clay comes to mind: “Where a lot of people don’t understand content factoring to this is having 100 great pages and 100 terrible pages—they average, when the quality being viewed is your website,” he explained. “So, it isn’t enough to have 100 great pages if you still have 100 terrible ones, and if you add another 100 great pages, you still have the 100 terrible ones dragging down your average. In some cases we have found that it’s much better, to improve your ranking, to actually remove or rewrite the terrible ones than add more good ones.” What are your thoughts? Thanks
On-Page Optimization | | ThridHour0 -
Site structure suggestions/feedback
I asked this on Reddit and got some some decent answers. I'm curious to see what the pro's of SEOmoz think. I've got a lead generation site for forklift parts--liftxparts.com. You can think of it similar to car parts, where we have sections for specific brands (e.x. Toyota forklift parts) and sections for specific categories (e.x. forklift filters). Right now, the site is structured in two main levels: the top level is a dozen or so brands (separate pages for Toyota forklift parts, Clark forklift parts, etc), and then the second level is the categories (separate pages for a dozen or so different categories like forklift filters, forklift engine parts, etc.).If you check out one of the pages, like Clark forklift parts for example (our top landing page)--liftxparts.com/clark-forklift-parts.html, you'll see that on the brand pages (they're all structured the same), we list all the different categories (with links to the same second level category pages) and "search" buttons. All pages point to the same lead capture form.This has been working pretty well--about 90% of visitors end up on our lead capture form, and a high percentage of those convert. We're working on increasing organic traffic now and I'm thinking our structure could use some improvement.Looking at the analytics, there are a lot more impressions for keywords like "clark forklift" than "clark forklift parts". One gap I've uncovered is while our average position, and by extension CTR and traffic, for phrases like "clark forklift parts" is quite good, it's not so good for broader and higher searched terms like "clark forklift". Should we add another level of hierarchy targeted to just general brands? So now we have content for clark forklift parts, but should we add a page for terms like "clark forklift"? Or should we just add some broader content to the existing brand pages? The pages are quite long already, I'm afraid adding more content to the bottom of the page isn't very functional. Our thinking is that we can increase average position for higher searched terms by adding content targeted to those terms. The question is how exactly to go about it and how to work it into our current site structure? Any feedback related to our site structure or even just related ideas about other ways to approach our goal of increasing organic traffic would be very much appreciated! Thanks!
On-Page Optimization | | wisamabdulla0 -
Which pages on my site should I back link to
The majority of the back links I have been creating link directly to our home page and to the store page. Is this the best approach or should I be trying to spread the links throughout our site to include product categories and subcategories etc?
On-Page Optimization | | Hardley0 -
Changing the page a term ranks for
Hi all, I hope you can help advise me of the best way to change the page that is ranking for a particular keyword/term. Is it just a case of on-page optimizing the term/keyword on the new-page and getting good links/traffic to that page and leaving the old one as it is, or is some sort of "de-optimization" of the old page a something that could help? Thanks.
On-Page Optimization | | bunac10 -
When the keyword rankings trend south…?
So for the past 3 or 4 weeks or so I’ve been making some on page tweaks for keywords that we should rank for, implementing all the keyword recommendations, and getting “A’s” in the report card for page optimization in the Pro tool, and also doing things like fixing a bunch of 404’s that I found ….so I thought I was doing a bang up job… My rankings for some keywords were generally trending (slowly) in the right direction, but this morning I see that 2 important keywords that I had been working hard on, and which had trended from around 40 to in the high 20’s in rankings, has now dropped out of top 50 altogether…. I’m a little dispirited, and now wondering if I did something wrong? Any thoughts or recommendations? Is it normal just to drop out of top 50 when you were in the 20's or 30's? Thanks!
On-Page Optimization | | inhouseninja0