Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Best way to "Prune" bad content from large sites?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Best way to "Prune" bad content from large sites?

    Intermediate & Advanced SEO
    3
    3
    655
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • atomiconline
      atomiconline last edited by

      I am in process of pruning my sites for low quality/thin content. The issue is that I have multiple sites with 40k + pages and need a more efficient way of finding the low quality content than looking at each page individually. Is there an ideal way to find the pages that are worth no indexing that will speed up the process but not potentially harm any valuable pages?

      Current plan of action is to pull data from analytics and if the url hasn't brought any traffic in the last 12 months then it is safe to assume it is a page that is not beneficial to the site. My concern is that some of these pages might have links pointing to them and I want to make sure we don't lose that link juice. But, assuming we just no index the pages we should still have the authority pass along...and in theory, the pages that haven't brought any traffic to the site in a year probably don't have much authority to begin with.

      Recommendations on best way to prune content on sites with hundreds of thousands of pages efficiently?  Also, is there a benefit to no indexing the pages vs deleting them? What is the preferred method, and why?

      1 Reply Last reply Reply Quote 0
      • julie-getonthemap
        julie-getonthemap last edited by

        I have a section of my website where I heavily use embedded content.  Embeds from Youtube, Slideshare, Twitter, Quora etc.  Google thinks they're thin, and they don't show up in my analytics because you can read the content without clicking on the page.

        http://getonthemap.us/twitter/blog

        But I like them, and I think they're helpful. So I no-indexed all but one of the blog posts in that section.  It retains the backlinks to the posts, but cleans me up with Google.

        If you're deleting, can't you do that quickly from your console?

        1 Reply Last reply Reply Quote 0
        • ChrisAshton
          ChrisAshton last edited by

          It's hard to say exactly without seeing your site since there are so many potential variables (e.g. are most of your blog posts low quality or just a minority? etc) that would define the best way to go about it.

          What I can say though is that you're on the right track as far as using analytics data to determine which ones are providing value right now. There is a danger in losing some rankings if you go removing a huge volume of these posts. Unless they're utter rubbish posts, they'll likely be providing relevance signals to Google on what your site is about. That said, I do think it's a necessary evil and I'd expect you'll be rewarded for it in the long run provided you start replacing the trash with high quality posts in the future.

          As for the benefits, if they really are low quality then user engagement is going to be terrible which is obviously not what you should be aiming for. It's also going to be chewing up your crawl budget for no good reason so the leaner your site is, the better base you have to start rebuilding with quality instead of quantity. For the same reason, I generally suggest removing tags and categories that aren't providing any actual benefit too - in most cases I see they're just there either "for good SEO" or because the site owners things that's how users are browsing their site but in almost all cases, that's not true. As always, check your own data on this to be sure.

          As for removing vs noindex, this one is always contentious but I lean toward removing simply because it's going to clean things up for the user too and ultimately they should be your primary focus. Having 40,000+ pages of trash on your website is a fantastic indicator to them that your site may not be somewhere they want to be and noindexing them won't do anything to change the user's experience.

          Hope that helps!

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • katseo1

            Best way to set up URL structure for reviews off of PDP pages.

            We are adding existing customer reviews to Product Detail Pages pages. There are about 300 reviews per product so we're going to have to paginate reviews off of the PDP page. I'm wondering what the best url structure for reviews pages is to get the most seo benefit. For example, would it be something like this?  site.com/category/product/reviews/page-1 or something that used parameters, such as: site.com/reviews?product=a Also, what is the best way to show that the internal link on the PDP page to "All Reviews" is a higher priority link than the other links on the page?

            Intermediate & Advanced SEO | | katseo1
            0
          • jlo7613

            Can Google read content that is hidden under a "Read More" area?

            For example, when a person first lands on a given page, they see a collapsed paragraph but if they want to gather more information they press the "read more" and it expands to reveal the full paragraph. Does Google crawl the full paragraph or just the shortened version? In the same vein, what if you have a text box that contains three different tabs. For example, you're selling a product that has a text box with overview, instructions & ingredients tabs all housed under the same URL. Does Google crawl all three tabs? Thanks for your insight!

            Intermediate & Advanced SEO | | jlo7613
            0
          • vivekrathore

            "Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console

            Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards

            Intermediate & Advanced SEO | | vivekrathore
            0
          • ColeLusby

            Sites in multiple countries using same content question

            Hey Moz, I am looking to target international audiences. But I may have duplicate content. For example, I have article 123 on each domain listed below. Will each content rank separately (in US and UK and Canada) because of the domain? The idea is to rank well in several different countries. But should I never have an article duplicated? Should we start from ground up creating articles per country? Some articles may apply to both! I guess this whole duplicate content thing is quite confusing to me. I understand that I can submit to GWT and do geographic location and add rel=alternate tag but will that allow all of them to rank separately? www.example.com www.example.co.uk www.example.ca Please help and thanks so much! Cole

            Intermediate & Advanced SEO | | ColeLusby
            0
          • JohnW-UK

            Best way to block a sub-domain from being indexed

            Hello, The search engines have indexed a sub-domain I did not want indexed its on old.domain.com and dev.domain.com - I was going to password them but is there a best practice way to block them. My main domain default robots.txt says :- Sitemap: http://www.domain.com/sitemap.xml global User-agent: *
            Disallow: /cgi-bin/
            Disallow: /wp-admin/
            Disallow: /wp-includes/
            Disallow: /wp-content/plugins/
            Disallow: /wp-content/cache/
            Disallow: /wp-content/themes/
            Disallow: /trackback/
            Disallow: /feed/
            Disallow: /comments/
            Disallow: /category//
            Disallow: */trackback/
            Disallow: */feed/
            Disallow: /comments/
            Disallow: /?

            Intermediate & Advanced SEO | | JohnW-UK
            0
          • fablau

            Is it better "nofollow" or "follow" links to external social pages?

            Hello, I have four outbound links from my site home page taking users to join us on our social Network pages (Twitter, FB, YT and Google+). if you look at my site home page, you can find those 4 links as 4 large buttons on the right column of the page: http://www.virtualsheetmusic.com/ Here is my question: do you think it is better for me to add the rel="nofollow" directive to those 4 links or allow Google to follow? From a PR prospective, I am sure that would be better to apply the nofollow tag, but I would like Google to understand that we have a presence on those 4 social channels and to make clearly a correlation between our official website and our official social channels (and then to let Google understand that our social channels are legitimate and related to us), but I am afraid the nofollow directive could prevent that. What's the best move in this case? What do you suggest to do? Maybe the nofollow is irrelevant to allow Google to correlate our website to our legitimate social channels, but I am not sure about that. Any suggestions are very welcome. Thank you in advance!

            Intermediate & Advanced SEO | | fablau
            9
          • AWCthreads

            How To Best Close An eCommerce Site?

            We're closing down one of our eCommerce sites. What is the best approach to do this? The site has a modest link profile (a young site). It does have a run of site link to the parent site. It also has a couple hundred email subscribers and established accounts. Is there a gradual way to do this? How do I treat the subscribers and account holders? The impact won't be great, but I want to minimize collateral damage as much as possible. Thanks.

            Intermediate & Advanced SEO | | AWCthreads
            0
          • EugeneF

            Best way to merge 2 ecommerce sites

            Our Client owns two ecommerce websites. Website A sells 20 related brands.  Website has improving search rank, but not normally on the second to fourth page of google. Website B was purchased from a competitor.  It has 1 brand (also sold on site A).  Search results are normally high on the first page of google. Client wants to consider merging the two sites.   We are looking at options. Option 1:  Do nothing, site B dominates it’s brand, but this will not do anything to boost site A. Option 2: keep both sites running, but put lots of canonical tags on site B pointing to site A Option 3: close down site B and make a lot of 301 redirects to site A Option 4: ??? Any thoughts on this would be great.  We want to do this in a way that boosts site A as much as possible without losing sales on the one brand that site B sells.

            Intermediate & Advanced SEO | | EugeneF
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.