What's more accurate? GA queries data or Moz/SEMRush keyword data for rankings
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Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR)
Hi Everyone, I'm sure many of you received the email from Google over the past few days with the subject line: [Action Required] Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR). I hope I'm not alone in not knowing what exactly this whole notification was in regards to. I realize it's for Data but are we no longer able to pull stats from the past? If anyone has a "dumbed down" explanation for what this update entails, I would be very interested - I don't want to miss out on any important updates and info, but I'm just not grasping this content. Below is the full email in its entirety for those who are interested as well: Dear Google Analytics Administrator,
Reporting & Analytics | | MainstreamMktg
Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. Today we are sharing more about important product changes that may impact your Google Analytics data, and other updates in preparation for the GDPR. This e-mail requires your attention and action even if your users are not based in the European Economic Area (EEA).
Product Updates
Today we introduced granular data retention controls that allow you to manage how long your user and event data is held on our servers. Starting May 25, 2018, user and event data will be retained according to these settings; Google Analytics will automatically delete user and event data that is older than the retention period you select. Note that these settings will not affect reports based on aggregated data.
Action: Please review these data retention settings and modify as needed.
Before May 25, we will also introduce a new user deletion tool that allows you to manage the deletion of all data associated with an individual user (e.g. site visitor) from your Google Analytics and/or Analytics 360 properties. This new automated tool will work based on any of the common identifiers sent to Analytics Client ID (i.e. standard Google Analytics first party cookie), User ID (if enabled), or App Instance ID (if using Google Analytics for Firebase). Details will be available on our Developers site shortly.
As always, we remain committed to providing ways to safeguard your data. Google Analytics and Analytics 360 will continue to offer a number of other features and policies around data collection, use, and retention to assist you in safeguarding your data. For example, features for customizable cookie settings, privacy controls, data sharing settings, data deletion on account termination, and IP anonymization may prove useful as you evaluate the impact of the GDPR for your company’s unique situation and Analytics implementation.
Contract And User Consent Related Updates
Contract changes
Google has been rolling out updates to our contractual terms for many products since last August, reflecting Google’s status as either data processor or data controller under the new law (see full classification of our Ads products). The new GDPR terms will supplement your current contract with Google and will come into force on May 25, 2018.
In both Google Analytics and Analytics 360, Google operates as a processor of personal data that is handled in the service.
• For Google Analytics clients based outside the EEA and all Analytics 360 customers, updated data processing terms are available for your review/acceptance in your accounts (Admin ➝ Account Settings).
• For Google Analytics clients based in the EEA, updated data processing terms have already been included in your terms.
• If you don’t contract with Google for your use of our measurement products, you should seek advice from the parties with whom you contract.
Updated EU User Consent Policy
Per our advertising features policy, both Google Analytics and Analytics 360 customers using advertising features must comply with Google’s EU User Consent Policy. Google's EU User Consent Policy is being updated to reflect new legal requirements of the GDPR. It sets out your responsibilities for making disclosures to, and obtaining consent from, end users of your sites and apps in the EEA.
Action: Even if you are not based in the EEA, please consider together with your legal department or advisors, whether your business will be in scope of the GDPR when using Google Analytics and Analytics 360 and review/accept the updated data processing terms as well as define your path for compliance with the EU User Consent Policy.
Find Out More
You can refer to privacy.google.com/businesses to learn more about Google’s data privacy policies and approach, as well as view our data processing terms.
We will continue to share further information on our plans in the coming weeks and will update relevant developer and help center documentation where necessary.
Thanks,
The Google Analytics Team6 -
What does the word false or true in front of Moz keyword analysis mean?
I am following several key words on Moz. In the report the words false or true have neen added. What does this mean? truebreast implants falsebreast lift
Reporting & Analytics | | wianno1680 -
Why would our client's site be receiving significant levels of organic traffic for a keyword they do not rank for?
We have a client that has received 100+ organic visits for the keyword 'airport transfers', yet the site does not rank in the top 100 search results for this keyword. We have checked that it is not untagged PPC traffic. Truly baffling. Can anybody help?
Reporting & Analytics | | mrdavidingram0 -
Reported data in Multi-channel funnels in GA wrong?
I'd love to start using the Multi-channel funnels feature in Google Analytics but I have zero confidence in the reported data as it seems to bear no relationship to the standard ecomm reports. To be specific, in August 2013, MCF is reporting the following for email campaigns: Assisted conversions = 20
Reporting & Analytics | | Bluesnapper
Assisted conversion value = £1,405.91
Last Click or Direct Conversions = 14
Last Click or Direct Conversion Value = £369.57 Now switching to the traffic sources report, GA reports for the email campaigns revenue was £1,226,41 over the same period across 21 transactions. My interpretation of this is that the email campaigns were the "last-click" and delivered £1,226,41 and 21 "conversions" (as I have no goals configured in this GA view, conversions = transactions I believe) That leaves the MCF last-click report short by £856.84 (£1,226,41 - £369.57) I can see no reason why this should be so unless I'm not interpreting the data correctly! Anybody have any suggestions/ideas as to what's going on? Any help appreciated.0 -
Where have the 'most changed keyword rankings' gone from the weekly summary emails?
Since the change to Moz we have noticed that the weekly summary emails do not show the 'most changed keyword rankings' table. We found these extremely helpful and would be disappointed to see these go. Are these going to make a come back?
Reporting & Analytics | | RedAntSolutions2 -
Is there a way to do this sort of keyword research?
I'd like to be able to do some keyword research as follows: Let's say I have two (or maybe more) separate keyword phrases I want to rank, is there a way to find out what combination and/or additional keyword phrases/descriptors are searched for the most? For example, let's say I want to rank well for the following terms. "Green widgets" and "boxes" Is there a tool I can use that will give me ideas/suggestions on how to use those two keywords the best way? Especially showing me long tell keyword suggestions I may not even know about. The tool may show me things people search for like "best boxes for your green widgets" gets more serach results than "best boxes for my green widgets." (Helping me figure out which combo of words in a long tail phrase is better. Or it may tell me a suggestion I didn't think about like "how to build boxes for your green widgets," or "how to put your green widgets into boxes," or "where to find boxes for your green widgets" or other combinations of things people search for using those two phrases? This may be possable using google keyword tools, but if it is, I'm not sure how to do it. Looking forward for any feedback. Thanks!
Reporting & Analytics | | NoahsDad0 -
Are Click-Through rates & Bounce Rates as Ranking Metrics ?
There are lots of articles around but I would prefer to see what everyone here has to say about it. Are they ranking metrics ( directly or In-directly )? If they are then how to get it right? Can i depend on Google In-page analytic? What is an acceptable Bounce rate for a home page ? What is an average click through rate for your landing page ? thanks
Reporting & Analytics | | conversiontactics0 -
Interpreting Keyword Difficulty Tool results
I have been running various reports using the Keyword Difficulty tool. The columns are color coded - are there one set of signals that are more important than others? I am trying to analylze why we are ranking where we are and where our competitors are weak enough to overcome in a short term. I cannot seem to find a formula for the top indicatators for moving up in ranking. One of my sites in ranking number 5 but is neck and neck with the number one site for results. The other site is number 6 for the same term but has virtually no strength in the data like links, mozrank, trust, Social, etc...The sites 7-10 are much stronger on data. Maybe since they are from the same C block that helps? Any advice or experience would be helpful.
Reporting & Analytics | | devonkrusich0