Multiple H2 with no direct links to content and invisible body text - is this an issue?
-
OK, so we've lost pagerank and I think it's because of the way our site works (and we operate it).
We have a videofolio, which shows on most of our pages, showcasing our work. Over time, we have tended to unpublish these pages and created new videofolio pages to show on our home page and relevant pages.
The videofolio is a set of pages, each with a title, body text and a place to insert a link to the video, which is played through a videofolio showcase on our website (www.curveball-media.co.uk). Each is set a category, e.g. film, and when the user clicks the tab for 'film', the thumbnails pop up and the user can play the video.
We have to work it this way as it's the only way to remove the videos from showing on our home page and to show new content instead. Simply deselecting a category still allows the videos to be seen when the 'all' category is selected by the user.
Last week, I found a way of bringing back these unpublished pages by removing the 'all' tab from the videofolio. Then I turned each one into a blog like structure instead. Essentially, instead of the video link being played through the videofolio, we deselected a category (e.g. animation, film etc) and left the page floating. The only way you can access it without being attached to a videofolio category is through the direct link.
By turning off the 'all' category and deselecting the page from any other categories, we were able to properly SEO these pages.
NB: If they are created for use with the videofolio, you can have only extremely limited body text and no H2, as this is the text that appears when you hover over the video thumbnail. That's just the nature of the template.
What I didn't anticipate is that now the code on the home page shows all these now (un)published pages and their corresponding H2 tags. Without a category selected, there is no way to get to these pages unless I create a direct link. I plan to do this through a blog post.
In the home page code, the entire videofolio page shows, including the body text and link to the video. **This text doesn't show on the home page though, i.e. the user never sees this text. **
1. Is it an issue to have so many similar H2 tags on the homepage?
2. Is it an issue that the code has text which is essentially invisible on the home page?
3. Is it an issue that the content is not linked to through the home page visibly?
Thanks!
-
Thank you for your response. Rather than me try and explain further (it is complicated). I've just removed the offending content from the page. Thank you for taking the time to answer.
-
Hi curveballmedia, did you see the thoughtful response Ria Parish sent you? She asked some excellent questions, and we'd love to help you figure this out if you are able to provide some clarifying information.
Christy
-
Sorry, I don't know if I'm the only one but I found this really confusing to follow and visualise. I understand if not, but is it possible to share the link so we can have a look?
Multiple H2s is fine and whether there may be an issue or not depends on how similar they are and how many exactly. Obviously 50 duplicate H2s will potentially be seen as spammy. As for the invisible text, is this hidden to users with something like display:none so is still readable by crawlers? If so, Google doesn't approve of hiding content or making content inaccessible to users with the intention of manipulating rankings. It may be seen as you deliberately attempting to get your keywords in for SEO, without it being of value to the user. With the perspective that if it it had value to the user, then it wouldn't be hidden. So it must only be there to game the search engines.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where to Place Quality Content in Order to Create Links?
Assuming we have retained a an award winning journalist to write articles/blog posts about our business. Assuming the content is useful and engaging. Where would be the best place to publish it to create high quality backlinks? 1. Our website blog
Intermediate & Advanced SEO | | Kingalan1
2. Social media sites like our LinkedIn or Facebook pages.
3. Sending completed articles to websites that might potentially have an interest in publishing them.
4. Publishing the articles on our website and then promoting them with Adwords and Facebook to demographics that would find them interesting and link to them.
5. Combination of publishing an article on our website and posting a related article on social media and linking it back to the original article on our website.
6. Place a custom written article of extremely high quality on affiliate website run by the HOTH or a competitor. But before publishing check the affiliate website on AHREFS and Link Research Tools to ensure that the metrics are not at all spammy (decent domain rating). Which of the above options (or combination of) would most likely result in backlinks of good quality? Assume the quality of the writing is excellent. If pitching the content to other websites (#3) would work, how would we identify these websites? Thanks,
Alan0 -
Content Below the Fold
Hi I wondered what the view is on content below the fold? We have the H1, product listings & then some written content under the products - will Google just ignore this? I can't hide it under a tab or put a lot of content above products - so I'm not sure what the other option is? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Is there a way to no index no follow sections on a page to avoid duplicative text issues?
I'm working on an event-related site where every blog post starts with an introductory header about the event and then a Call To Action at the end which gives info about the Registration Deadline. I'm wondering if there is something we can and should do to avoid duplicative content penalties. Should these go in a widget or is there some way to No Index, No Follow a section of text? Thanks!
Intermediate & Advanced SEO | | Spiral_Marketing0 -
Responsive Content
At the moment we are thinking about switching to another CMS. We are discussing the use of responsive content.Our developer states that the technique uses hidden content. That is sort of cloaking. At the moment I'm searching for good information or tests with this technique but I can't find anything solid. Do you have some experience with responsive content and is it cloaking? Referring to good articles is also a plus. Looking forward to your answers!
Intermediate & Advanced SEO | | Maxaro.nl0 -
Are menu links with the same anchor text but different destinations a problem?
My website uses the same anchor text to go to different pages, with section headers indicating where they go. Is this a problem? f so, why? Here is an example of what I mean: Women Shoes - link to women shoes Clothes - link to women clothes Accessories - link to women accessories Men Shoes - link to men shoes Clothes - link to men clothes Accessories - link to men accessories Kids Shoes - link to kids shoes Clothes - link to kids clothes Accessories - link to kids accessories
Intermediate & Advanced SEO | | theLotter0 -
Diagnosing duplicate content issues
We recently made some updates to our site, one of which involved launching a bunch of new pages. Shortly afterwards we saw a significant drop in organic traffic. Some of the new pages list similar content as previously existed on our site, but in different orders. So our question is, what's the best way to diagnose whether this was the cause of our ranking drop? My current thought is to block the new directories via robots.txt for a couple days and see if traffic improves. Is this a good approach? Any other suggestions?
Intermediate & Advanced SEO | | jamesti0 -
The missing link?
Hello and Welcome Moz friends! Thanks for taking the time to look at my problem. On my website I've optimized our content to match the keywords I have selected for the site. I constantly am Re-writing articles, reading SEOMoz on tips and tricks how to make link juice flow. Yet only one of my keywords ranks decently, the rest never show up. I have the hardest time getting traffic to my site, and sales after that. Maybe I am implementing something incorrectly or there is something I am not doing. www.FrontlineMobility.com If you have any tips or anything to give me I would gladly accept it, any criticism is also appreciated. Thank you Friends, hopefully you can help me.
Intermediate & Advanced SEO | | FrontlineMobility0 -
Will this internal linking feature cause canonicalization issues?
This is a canonicalization type question, so I believe it should be a pretty straightforward answer. I just haven't had much experience with using the canonical tag so I felt I should ask so I don't blow up my site 🙂 Ok, let's say I have a product page that is at: - www.exampledomain.com/products/nameofproduct Now on that page I have an option to see all of the specs of the product in a collapsible tab which I want to link to from other pages - So the URL to this tab ends from other pages ends up being: - www.exampledomain.com/products/nameofproduct?=productspecs This will link to the tab and default it to open when someone clicks that link on another page. Correct me if I'm wrong, but if I understand canonicalization correctly I believe creating this link is going to cause a duplicate page that has the opportunity to be indexed and detract from our SEO to the main product page. My question is... where do I put the "rel=canonical" tag to point the SEO value back to the main page since the page is dynamically generated and doesn't have its own file on the server? - or do even need to be concerned with this? Feel free to correct me if I'm wrong on any of the above. Like I said - this is something I am fairly familiar with how it works, but I haven't had much experience with using. Thanks!
Intermediate & Advanced SEO | | CodyWheeler0