URL in SERP: Google's stand
-
Months back, we can notice "keyword" will be bold and highlighted if its in the SERP URL. Now Google no more highlights any URLs even with exact match of keyword we search. Beside UI, Does this mean Google might devalued or reduced the importance of URL as ranking factor? We can see many search results match partially or completely in URL with search keywords.
-
Google is more interesting in the information you present users with and whether or not you can answer their query. Highlighting keywords may, to those not in the know, show that a website is more likely to answer a query, but in reality it may not be the case.
It's falls under the same method of Google attributing actual meaning, for example "wood floor" could be perceived as "wooden floor" or "wood flooring" and so on, where those websites might help the user more so than the one which contains the exact keyword in the URL.
-
Hi
Google no more highlights even title but it is a ranking factor, highlights only words in description but that is not a direct ranking factor. So If keyword in url is not highlighting that doesn't mean Google devalued importance of URL yes but Google said on 9th of March 2017 that keywords in URLs are overrated for Google SEO.recently
URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query.
I personally use keywords in URL.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google AMP (accelerated mobile pages), can it be used for non-Google news and Ecommerce Websites?
Mozzers, I've been doing a lot of research on Google's new Accelerated Mobile Pages (AMP) https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday. From what I'm seeing, these AMP version websites are only for Google News-worthy websites such as New York Times, Cosmopolitan, and the BuzzFeeds of the world. But what about Ecommerce websites like Ebay or Amazon? Will AMP versions of "scotch tape" via OfficeDepot work in the SERP's on non-Google News cards?
Algorithm Updates | | Shawn1240 -
What's better for seo, NOINDEX, or INDEX
Hello Mozers; I am having an issue, my client has 10K pages on their site; in WP, and they have a classified section. Question #1: I am asking, what's better for seo, NOINDEX, or INDEX, for their Classified section. They currently have no SEO plug ins, that fix their errors, and warnings. Question #2: My question is also, do I want the Categories crawled, or INDEXED or NOINDEX? Check out their Campaign results by Moz: Title Element Too Long (> 70 Characters) 32 Too Many On-Page Links 9,032 Missing Meta Description Tag 6,234
Algorithm Updates | | smstv0 -
How to follow up Google search in a Joomla website
Hello ! I'm facing a stupid issue but cannot solve it. Google Analytics can track the seach into a website. When I try to activate it I need to add some more parameters that I do not know. http://awesomescreenshot.com/03f1bnau8d Has anyone ever tried to configure Google analytics search for a Joomla website ? Tks a lot !
Algorithm Updates | | AymanH0 -
How come google image search doesn't link to the right page?
For one site I work with the images link to the home page of the site rather than the page the image lives on. I think this is hurting my bounce rate quite a bit. Thoughts?
Algorithm Updates | | NetvantageMarketing0 -
Proper Way To Submit A Reconsideration Request To Google
Hello, In previous posts, I was speaking about how we were penalized by Google for unnatural links. Basically 50,000 our of our 58,000 links were coming from 4-5 sites with the same exact anchor text and img alt tags. This obviously was causing our issues. Needless to say, I wen through the complete link profile to determine that all of the links besides this were of natrural origins. My question here is what is the accepted protocol of submitting a reinclusion request; For example, how long should it be? Should I disclose that I was in fact using paid links, and now that I removed (or at least nofollowed) them? I want to make sure that the request as good as it should so I can get our rankings up in a timely manner. Also, how long until the request is typically aknowledged? Thanks
Algorithm Updates | | BestOdds0 -
SinglePlatform's Restaurant Menu Across Web Properties vs "SEO-Optimized"
Surprised I wasn't able to find an existing answer given that SinglePlatform apparently serves 500,000 SMBs with menus that appear on over 150 publisher websites. Given Panda's razor-sharp intolerance for duplicate content, am I safe to assume that any claim of SinglePlatform's menu on a local restaurant being beneficial to your SEO is now spurious? If so, what's best way to handle this as a potential SEO liability while still having one of their nicely formatted restaurant menus on your site? For reference: http://www.openforum.com/articles/using-singleplatform-to-build-a-digital-presence Update May 7, 2012 Connected directly with the folks at SinglePlatform, and the answer here is a lot simpler than my over-thinking of it. The menu usually sits within an iFrame or widget so that's that. But the ability to truthfully show an up-to-date menu for any given establishment is a legit way to address the healthy amount of local search intent that seems to be directed at exactly that. Overall a pretty slick platform, looking forward to seeing how they grow into the SMB, local & mobile in the coming months, I think the space is ripe to benefit from products/services that take advantage of these sorts of economies of scale.
Algorithm Updates | | mgalica0 -
Google decreased use of Meta Descripiton Tag
Over the past month or so I have noticed that Google is not using the meta description for my pages but is instead pulling text from the actual page to show on the SERP. Is Google placing less emphasis on meta descriptions?
Algorithm Updates | | PerriCline0 -
Does Google index Wordpress pages with frames
Does Google or other search engines index Wordpress pages that use frames? Here is the site in question: http://www.source-nutrition.com/son/
Algorithm Updates | | BradBorst0