What is the best way to change the URL along with the brand name change & having a minimal affect on the traffic
-
We are changing our brand name & hence our URL should change as well What is the best way to do that keeping in view we donot want to take a hit on the existing traffic to our ecommerce site as we get a good revenue from the site. Can someone give me the best strategy to approach this or share there experience with a similar issue they have dealt earlier
-
Thanks for the response @Nicholas White . We are thinking about duplicating the site and updating the content and imagery on the new site and leave the other one active.
Once we hit critical mass then we setup the redirects as to now take the hit in the short term.
What do you think? Anybody done this before?
-
Depending on how large the website is, I would make sure that each page on the old website 301 redirects to the most similar and relevant page on the new website, assuming you are offering the same types of products or services. Unfortunately, there will probably still be a lapse to getting your rankings and traffic back up to where they were, but making sure all of the pages 301 redirect to new pages on the website (not all to the homepage), and then using a service like Moz Local or Yext to make sure all of your directory listings are switched over to the new brand name and website will make the transition smoother.
P.S.: This may also be a good time to take advantage of a press release, writing a blog post about the name change, and additional social promotion, this will allow you to explain why you made the brand change, and what your new values, services, etc. are.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Online shop - Long Titles & URLs acceptable?
Hi guys, We have this new online shop with over 1000 products (very technical products), synchronised with the SAP system of the company. So basically the page URLs are generated based on the following structure: Domain Name / Language / Product Category / Subcategory-1 / Subcategory-2 / Subcategory-3 / Product Name and Model Sometimes the URLs are over 130 characters length. Would this harm the shop's ranking, so should we really fix this, or it's something that can be ignored, having in mind the technical products in the shop? I would really appreciate your advice! Thanks!
Technical SEO | | Andreea-M0 -
Best way to fix duplicate content issues
Another question for the Moz Community. One of my clients has 4.5k duplicate content issues. For example: http://www.example.co.uk/blog and http://www.example.co.uk/index.php?route=blog/blog/listblog&year=2017. Most of the issues are coming from product pages. My initial thoughts are to set up 301 redirects in the first instance and if the issue persists, add canonical tags. Is this the best way of tackling this issue?
Technical SEO | | Laura-EMC0 -
Changing site URL structure
Hey everybody, I'm looking for a bit of advice. A few weeks ago Google sent me an email saying all pages with any text input on them need to switch to https for those pages. This is no problem, I was slowly switching the site to https anyway using a 301 redirect. However, my site also has a language subfolder in the url, mysite.com/en/ mysite.com/ru/ etc. Due to poor work on my part the translations of the site haven't been updated in a long time and lots of the pages are in english even on the russian version etc. So I'm thinking of just removing this url structure and just having mysite.com My plan is to 301 all requests to https and remove the language subfolder in the url at the same time. So far the https switching hasn't changed my rankings. Am I more at risk of losing my rankings by doing this? Thanks!
Technical SEO | | Ruhol0 -
The best way to do Interstitial (ads)
Hello, I want to ask you guys what's the best way do to Interstitial without penalty?
Technical SEO | | JohnPalmer
and feel free to give me samples from another major websites. Thanks!0 -
Structure of urls
**Hallo from Athens, Greece. We have to implement the following project and i need your help: ** We will build a company guide for the whole country and company local guides for each city for the same client. **Information of the country guide is the sum of information of local guides, so when a user is at the country guide he sees information from companies from all cities and when the user is at city guide he sees info only for the city. ** The problem is the structure of the url we should have. Should the page of presentation of each company should have structure as domain.gr/id/company? or city.domain.gr/id/company and the one to be canonical to the other? is this good for seo? Should both urls be included in the sitemap? Thank you
Technical SEO | | herculesopa0 -
Variables in URLS?
How much do variables in URLs hurt indexing of that page? I'm worried that with this huge string of variables that the pages won't get indexed. Here's what I think we should have: http://adomainname.com/New/Local/State/City/Make/Model/ Here's the current URL:http://adomainname.com/New/Local/MN/Bayport/Jeep/Liberty?curPage=1&pageResultSize=50&orderDir=DESC&orderBy=ModifiedDate&conditionId=1&makeId=7&modelId=141&stateProvinceName=Minnesota&mc=1
Technical SEO | | CFSSEO0 -
URL change extension to .php from .htm
I am looking at changing the platform of an established (7 years) site to PHP based. Currently most of the URLs have the file extension .htm (“x.com/filename.htm” ) with some URLs being indexed as directory URLs (“x.com/directory/” feeding from “x.com/directory/index.htm”) So I am considering two options A. Changing just file extensions & create 301 redirects, (x.com/samefilename.htm” -> “x.com/samefilename.php”) and for directory URLs (“x.com/samedirectory/index.htm” -> “x.com/samedirectory/index.php”) B. At the same time taking the opportunity to change the file hierarchy to be more user / seo friendly by changing all URLs to directory URLs – this would be a more extensive redirect than just changing the file extension. I am interested in what risks / impact would there be of this and the questions I would like some help with are: Are there any short term risks to rankings with a filename extension change like this? Should an exercise like this be staggered or is it ok to carry out the site-wide change in one go? Does a more extensive filename and structure redirect like in option B above introduce more risk than just changing to the .php extension or would the search engines consider this the same? For the directory URLs do I even need a 301 redirect after changing index.htm to index.php or will the Search engines not even recognise a change (indexed URL will remain the same)? Your opinions on the above questions and any other advice / experience you can share would be much appreciated. Thanks, Adrian.
Technical SEO | | Zilla0 -
Google & Separators
This is not a question but something to share. If you click on all of these links and compare the results you will see why _ is not a good thing to have in your URLs. http://www.google.com/search?q=blue http://www.google.com/search?q=b.l.u.e http://www.google.com/search?q=b-l-u-e http://www.google.com/search?q=b_l_u_e http://www.google.com/search?q=b%20l%20u%20e If you have any other examples of working separators please comment.
Technical SEO | | Dan-Petrovic3