Google Acquisition & Audience Segmentation
-
Hi.
I'm trying to figure out a solution to two questions one of my current clients has asked me in regards to Google Analytics tagging, and I'm unsure how to respond. Can anyone help? See below the questions,
1. In Google Acquisition > Overview, their paid media is reporting as "Other". They do not run any Google paid ads. They only run Facebook paid ads. Is there a way to update the source so that it says "Paid" versus "Other" within the default channel?
The current solution was advised to create a channel group that the client has to then tick on overtime they want to see this data with the correct labeling. They would prefer to see it in the default.
Is it just a matter of going into the *default channel, choosing the "Paid" option, and then specifying the source/medium that contains Facebook, CPC, or referral to be categorized under this channel? Or is it something else?
*Aware that changes to the Default Channel are permanent changes and will change how new traffic is classified.
2. Audience segmentation > The client wants to be able to define it's audience by shopping intent and informational intent. Is there a clear way to do this, for example, by keywords used, e.g. buy, product name, entry (shopping intent), versus e.g. non-purchase intent, entry to the blog, length of time on site (info intent). Would be happy to have a conversation about the last question, since I'm conscious that there are probably multiple ways to define this - thanks.
To the group, thank you for readying my questions and helping me with these solutions - your time is appreciated and valued.
Sincerely,
Amanda
-
To your first question, have you looked at adding utm_ parameters to your ad URLs? You might be familiar with utm_ parameters from AdWords. They can work in exactly the same way for Facebook ads (but of course note that auto-tagging doesn't work for Facebook, so there's a little more work involved).
For example, if I was advertising the Moz.com home page in my Facebook ad, I'd change the ad URL from https://www.moz.com to:
https://www.moz.com?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale&utm_content=ad_variant_1
You can use Google's URL builder to get an idea of this, but if you need to add lots of these across a large Facebook campaign, you'll be better off with Facebook's Power Editor. As long as you set the utm_medium to 'cpc', as I have above, Google Analytics can start to record these as paid traffic, rather than "Other".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Tagging
Hi. I'm trying to figure out a solution to three questions one of my current clients has asked me in regards to Google Analytics tagging, and I'm unsure how to respond. Can anyone help? See below the questions, 1. In Google Acquisition > Overview, their paid media is reporting as "Other". They do not run any Google paid ads. They only run Facebook paid ads. Is there a way to update the source so that it says "Paid" versus "Other" within the default channel? The current solution was advised to create a channel group that the client has to then tick on overtime they want to see this data with the correct labeling. They would prefer to see it in the default. Is it just a matter of going into the *default channel, choosing the "Paid" option, and then specifying the source/medium that contains Facebook, CPC, or referral to be categorized under this channel? Or is it something else? *Aware that changes to the Default Channel are permanent changes and will change how new traffic is classified. 2. In Google Acquisition > Overview > Referral, the clients website is showing up as a referring domain, both the TLD and the subdomain. My understanding is that it should actually be reporting under the "Direct" channel. How do I correct this? Is it just a matter of updating the Direct channel to include those domains? Or do I need to update the settings? The domain's www. http: all 301 redirect to their https://domain.com and https://subdomain.domain.com. Within settings it has been specified as www.domain.com and URL is http:// - also noticed that Bot Filtering has not been checked, assuming this could mess up the analytic data if not define? Do you know? 3. Audience segmentation > The client wants to be able to define it's audience by shopping intent and informational intent. Is there a clear way to do this, for example, by keywords used, e.g. buy, product name, entry (shopping intent), versus e.g. non-purchase intent, entry to the blog, length of time on site (info intent). Would be happy to have a conversation about the last question, since I'm conscious that there are probably multiple ways to define this - thanks. To the group, thank you for readying my questions and helping me with these solutions - your time is appreciated and valued. Sincerely, Amanda
Search Behavior | | AmandaValle.Digital0 -
Skewed results in Google
Im just curious.. Im sure a lot of you, like me, Google your own search terms on a fairly frequent basis. Does doing this skew the result you are actually seeing? As in, does Google tailor the results more to my liking, and therefore perhaps show my own site (which I would click through to often enough) higher on the page that it actually is? Sometimes I swear that happens. Steve.
Search Behavior | | blitzna100 -
& And + symbols - How does Google read these?
How does/can Google read the plus and ampersand symbols? For instance if I optimise a webpage for 'black & white football' and another page for 'black + white football' would there be any difference in ranking position? Does Google take notice of such symbols or will it only pick up on the keywords 'black white football'?
Search Behavior | | Adam_SEO_Learning0 -
Personalised Geo-targeted results - How does Google pass link juice?
Hello, Many websites now serve specific home page offers based on the location of the customer, my question is, how does link juice flow around a site when the links (this case from the homepage) are served up based on a visitors location? Internal links from your homepage are valuable for ranking that product well in the SERPs so how does Google deal with this? So, for example, a car hire website based in the UK. If you arrive on the care hire website sat in Manchester (Northern UK city), on the homepage the website serves offers of car hire deals in Manchester, Leeds, London and international destinations. If you arrived on this website from London (Southern UK City), you would not see the Manchester link at all but London, and other cities in the South. In this case, when Google crawls the car hire website, it will see internal links but a)which version and b) is there any way of sharing this link value around? Basically, we want to understand if Manchester in this case will get the benefit of an internal homepage link from Google even though we only show Manchester to people FROM Manchester, OR, do Google only give juice based on one version of the website, a generic UK version? Or to put it another way, is there any way of cashing in on both geo-targetting the customer based on their location AND getting link juice from those geo-specific home page links? Perhaps there is some code or way of telling Google that people from Manchester (a certain % of our visitors) will see a homepage internal link for Manchester that will pass some small % link value?
Search Behavior | | xoffie0 -
How to setup google analytics snapshot
Hello all! I get these awesome emails from google about a specific site. But I am not sure how, and why. But I like the data it generates. I am uploading a screen shot. They are called Analytics' Snapshot. My question is basically: How to setup google analytics snapshot to report on a specific website in my account? Because I have several I track - Over 40 domains, but I am mostly concered with like 4 -5 of them, I would like to report on. Thanks Mozers!! GJF3iQX
Search Behavior | | smstv0 -
Are there better & inexpensive third party website analytics software over Google Analytics?
I've heard there are some third-party software that provide greater depth of information than Google Analytics, such as mouse tracking, heat mapping, video snapshots ect. Can anyone recommend a good program to use? I've tried a basic web-search but there seems to be a great variety of different ones.
Search Behavior | | Justin_hannan270 -
Why are Google ranking changes so drastic?
Hi SEOmoz community I'm sure this question has been asked numerous times before. At the same time there must be plenty of people out there wondering about the same thing: Why are Google ranking changes so drastic? It's like the diva of search engines. When checking the SEOmoz ranking reports, sometimes lots of keywords improve, the next week it's vice versa. Mind though that the ranking changes are not in proportion. While improving keywords climb up by approx. 1 - 10 positions, declining keywords always get a smack with a 15 - 25 position drop, even though these very same keywords are being targeted onsite through new content. It seems to make no difference after all 😉 Is it possible, that keyword fluctuations are stronger for younger sites? The site I am talking about is about a year old. Is it possible that more competitive keywords see more drastic fluctuations? Would be interested to hear your thoughts. Thanks!!
Search Behavior | | Hermski0 -
Google slow to index new domains and subs?
Anyone finding Google slow to index new websites at the moment? Made a new site on Thursday and posted a number off high quality, relevant, backlinks to it the same day and now on Monday it is still not indexed. Have see the same with a couple of sub domains I have created off a website with a moz score of 40. Normally can get new sites indexed within hours but this seems super slow.
Search Behavior | | Grumpy_Carl0