Keyword Quality Score is 8/10
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Hi,
I have few keywords in my Adwords search campaign with quality score 8/10. When I checked everything is above average like 1>Ad relevance 2> Landing Page Experience 3> Expected click through rate.to
If everything is above average what to improve to get quality score 10/10??
I'm using most of the ad extension
Thanks
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Hey Alick300,
Optimizing QS can be a bit of a hassle, but is definitely something that is solvable, and while Roman gave some good tips, I'm going to break down the scoring to hopefully help you get to the bottom of this issue.
While you said there were scores of 8 with all above average, I urge you to double check & screenshot if that is the case. Based on the way QS is calculated (see below), this cannot be the case.
QS calculations in AdWords are, as of the time of writing this, 1 + (Landing Page Experience Value) + (Ad Relevance Value) + (Expected CTR Value).
I have added a table below that breaks down the "Value" for each of these 3 facets.Landing Page Experience
- Above Average - 3.5
- Average - 1.75
- Below Average - 0
Ad Relevance
- Above Average - 2
- Average - 1
- Below Average - 0
Expected Click-Through-Rate
- Above Average - 3.5
- Average - 1.75
- Below Average - 0
So you can see that your score could be average on just CTR or Landing Page Experience and you would get an 8.25 (1+1.75+2+3.5 = 8.25). Google AdWords doesn't show decimals so you would see this value as a rounded 8 in the interface.
If you can re-check the QS values & paste that information here I'd be more than happy to help you further improve the QSs of those keywords!
Hope this helps!
Trenton -
In my opinion get 10/10 is not easy, 8/10 is a very good, based on my experience if you want a better rank you will need to work on A/B test and conversion rate optimization.
which include
- Make experiments with the texts
- Make experiments with the images and media
- Add some video
- Create one keyword Adgroup will increase even more your relevance
The A/B test process to improve your landing can take a month or even more depends on many factors
Other tools that can help you are some video recorder to track your user's behavior.
CrazyEgg for me is the best solution for heat maps but Hotjar offer a better all one solution (heatmaps and video tracking)
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