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Hi,

Wondering if anyone can recommend how to track B2B conversions when the searcher isn't the one who transacts? I am looking at my Adwords campaigns and I don't think the conversion is 100% right. In our industry, the eventual end user (and the person who does the search) does not have the authority to purchase the product. It is usually the purchasing department who eventually get in contact and purchase the product. Sometimes it is another company on behalf of the original company who purchase the part as we might not be on the vendor list. So, in this case, the order goes from the original searcher to their purchasing department to another company who then purchase from us. Just wondering how to track this on AdWords?

Thanks

Thanks EGOL. What about category pages? The video tells you about the range rather than an individual product. Also would you post it on a few pages or is this duplication?

Just wondering where I should put my tutorial videos on my e-commerce site. I have two options

1. On the category pages - this makes sense as the videos are related to the products within the category

2. Create a help section of the website that would host all the help videos.

Which would be better for ranking and usability?

Thanks

I am struggling with the rel="canonical".  If each product had its own product PDF then it would be easy to use the  rel="canonical". However, some of the PDF manuals cover somewhere between 200-300 products. The only difference between some of the products is the physical size (like televisions i.e. 32" vs 37") so the same manual covers all the products within that range.  I am guessing using the same PDF manual for so many products is a duplicate content issue, but sadly they are really useful for users.  Maybe I could put all the pdfs on the product category pages. That said the MOZ tools are showing that we only have 200 duplicate pages out of 250,000, which I think is good.

I agree with Mike, a summary of the PDF, FAQs and how to guides would be an advantage. I've already started adding this information for some of the more popular products but we don't have enough people to write content for every product.  A smaller site would be a lot easier.

Anyone got any ideas?

@Dave - thanks mate

Thanks for advice. In the main, we've tried to add content from the PDF into the product pages but the PDFs are usually 150 pages long and we've got 250,000 products online.  I will try the  canonical idea and see what happens. Cheers for all the answers.

Hello.

A lot of the products I sell on my e-commerce site are very technical. I decided to add PDF data sheets, manuals etc on each of the product pages to improve the customer experience. Now I am not sure if it was the best thing to do.  I have noticed a couple of times that the PDF is out ranking the product page in the SERP.  For a few products, the PDF ranks but the product page doesn't.  Anyone got any ideas?

Thanks for responses.

Hello,

I have a page that isn't ranking very well.

http://nicontrols.com/uk/drives-motors/variable-speed-drives

According to the MOZ research tools I have too many on page links. I believe most of these are a result of the advanced filtration options on the left hand side of the page.  I don't want to remove the filters as they are extremely useful for customers but I am also worried about the number of links Anyone get any ideas about the number of links? Should I care?

Good work Cyto.

I had considered using the recipe image snippet for this instead of the author tag.

Thanks for the link and the advice Brad. Don't take this the wrong way as I like what you have done with the site. The content on the bottom of the page is well optimised but has been written for the benefit of google and not users. if you have guide for selecting the right baby food maker Would you be putting that at the bottom of the page? Or maybe that should be somewhere else on the site? Just trying to the best solution.

Thanks Mat, you have actually given me a great idea for an article.

Brad out of interest what do you think about using expandable divs so that users can see more content on the cat page if interest ? Not sure if this would be seen as black hat or not.

Quality score is determined by click through rate and relevance of the advert. The landing page quality is a factor but not the biggest factor in determining quality score.

Split your keywords into more targeted groups, make sure the ad is relevant to the keywords in that group and increase spend to get your quality score up.

Somewhere on youtube there is a guy from Google explaining it.

Do some reading on the canonical tag and using it on ecommerce sites.

Easier and Faster , yes but more profitable, no. If people don't link to your content then your content isn't that good. People will link and share good content. Long term better content is a more profitable strategy.