Welcome to the Q&A Forum

Hi, Wondering if anyone can recommend how to track B2B conversions when the searcher isn't the one who transacts? I am looking at my Adwords campaigns and I don't think the conversion is 100% right. In our industry, the eventual end user (and the person who does the search) does not have the authority to purchase the product. It is usually the purchasing department who eventually get in contact and purchase the product. Sometimes it is another company on behalf of the original company who purchase the part as we might not be on the vendor list. So, in this case, the order goes from the original searcher to their purchasing department to another company who then purchase from us. Just wondering how to track this on AdWords? Thanks

Just wondering where I should put my tutorial videos on my e-commerce site. I have two options 1. On the category pages - this makes sense as the videos are related to the products within the category 2. Create a help section of the website that would host all the help videos. Which would be better for ranking and usability? Thanks

Hello. A lot of the products I sell on my e-commerce site are very technical. I decided to add PDF data sheets, manuals etc on each of the product pages to improve the customer experience. Now I am not sure if it was the best thing to do.  I have noticed a couple of times that the PDF is out ranking the product page in the SERP.  For a few products, the PDF ranks but the product page doesn't.  Anyone got any ideas?

Hello, I have a page that isn't ranking very well. http://nicontrols.com/uk/drives-motors/variable-speed-drives According to the MOZ research tools I have too many on page links. I believe most of these are a result of the advanced filtration options on the left hand side of the page.  I don't want to remove the filters as they are extremely useful for customers but I am also worried about the number of links Anyone get any ideas about the number of links? Should I care?

What do people think about abusing rich snippets? I have a competitor who has started using the author tag on product pages. I guess this will be giving them an unfair advantage in the SERP.   I had considered doing the same but was a bit worried about getting banned in the future. Should we go down the same path and is it likely that Google will eventually hit us with a ban?

According to webmaster tools, the number of pages indexed by Google on my site doubled yesterday (gone from 150K to 450K). Usually I would be jumping for joy but now I have more indexed pages than actual pages on my site. I have checked for duplicate URLs pointing to the same product page but can't see any, pagination in category pages doesn't seem to be indexed nor does parameterisation in URLs from advanced filtration. Using the site: operator we get a different result on google.com (450K)  to google.co.uk (150K). Anyone got any ideas?

Guess that title of the question says it all. What is the best social platform for dull b2b sites? The kind of content that you wouldn't want to share with your friends and family.... Not that type of content before anyone gets the wrong idea 🙂

Hi Just wondering if anyone knew how long it usually takes for a brand new site to get indexed and ranked?  I launched a new site about 5 weeks ago. So far I have had 96,000 pages indexed but the majority haven't ranked particularly well or appeared. The ones that have ranked aren't ranking high even though they have better content than competitors sites... And my old domain.  Do I just need to hang tight and wait till my domain authority improves? Is there anything I can do to speed up this process? cheers

Hi Just wondering what people think of using mega menus for navigation? We have used them on our new site http://nicontrols.com/uk/ When I run the site through the excellent SEOMoz campaign tools I see that we have too many on page links. I now believe the menu is good for customers but maybe not for link juice. Anyone got an ideas? Do I remove the mega menu or just reduce the number of links? Many thanks David

Does anyone use shopping comparison sites to drive traffic to an ecommerce site? If so does that improve your organic ranking or result in the first page being dominated by comparison sites?

Is it me or is Google Adwords quality score a load of bull. I use part numbers as my keywords and have virtually the same landing page for each one. The only difference is the order of the paragraphs in my descriptions, the product attributes and the SKU. so why does one part get an 7 and the other a 5? Surely they should be the same?

Hi I am doing some linking building for a niche and slightly dull industry. I have found that trade magazine want a lot of money to publish press releases with back links. The publications are relevant to my industry but have a low page rank on Google. Is it still worth paying for these links? Thanks David

Hey, Does anyone have any tips for optimizing e-commerce category pages? Looking to add content to each category page but not sure where to put the content i.e. above the footer? Above the search results? In the left hand nav bar? Have a landing page which they click through to see search results? If anyone has any good examples or tips it would be much appreciated. cheers David

Hello, I am setting up a new site which is going to be very large, over 250,000 products. Most of our customers are in the UK (45%), the rest are from various European countries and the USA. Unfortunately we only have a team of two people writing content for these pages in English. I would value some input on the best way to setup my website structure for ranking. Obviously the best would be individual country oriented domains I.e. domain.fr domain.de domain.co.uk . However we wouldnt have the time to create content for every page and most pages would contain the same content as the English domain. Would I get a penalty for this from google? The second choice is to follow the example of overstock.com and pull in information relating to each country I.e. currency and delivery time. this would be a lot easier but I am concerned that the lack of geo focus would effect my rankings. Does any one have any ideas?

Hi I am looking to revamp my website and would like to know your views on the best product layout for SEO - in particular if it better to have tabulated content like play.com http://goo.gl/4xdqp or non tabulated content like Amazon. http://goo.gl/cojKj Are there any pros or cons to each approach?  I believe tabulated looks better and is easier to navigate but do the engines see this as hidden text? I have been told this is an issue with expandable divs. Many thanks David

Hello all. Currently doing a major update to my e-commerce website which sells tractor spare parts. I would like to optimize the category pages, which feature the parts from a particular manufacture of tractor parts. Does anyone have good examples of well optimized product page which do not have a detrimental effect on the visual quality of the site?  It is important to see the products. The best I have found is: http://www.simplyelectricals.co.uk/ but I sure a better solution must exist Thanks David

Hi, Need some advice follow Mozzers (not sure if that is the correct term). Most of my adwords are SKU numbers - in fact I have over 40,000. These all point to the correct product page which works well for English customers.  We do a lot of trade internationally so language is important, unfortunately I do not have the resources to have each product page in a number of different languages (other than google translate plugin which isn't that good). So what would be the best alternative. 1. Adwords in the customer language which direct to English pages - with the option to use google translate. Higher click through but less conversion. 2. Build landing pages in the customer language for a range of parts i.e. tractor parts from John Deer. The customer can then send an email for a quote or go to the english page 3. Send a 'Learn English in 30 days" book with every order. Thanks for the help

Hello, I am having some trouble with my google adwords. I decided to split my existing campaign into two campaigns, one for customers in the UK and one for the rest of the world. The keywords are the same - only the message is different. i.e. Tractor Parts Free UK shipping on Tractor parts mysite.com/tractor-parts & Tractor Parts Fast shipping to Europe from the UK mysite.com/Tractor-Parts According to Google Adwords my UK campaign has had no impressions and no clicks.  However if I search for one of the keywords it appears in the search results with the UK text. Anyone got any ideas?

Hello, I was playing around with my Adwords and received a nice message from Google  saying "Keywood Quota exceed". Basically I have too many keywords. That made me wonder if I could organize my keywords better. I sell tractor parts online. The majority of traffic is from people putting the part number into Google i.e  0J51MP5ON . It therefore made sense to use the manufactures SKU as keywords. The problem is that we have 30,000 keywords and will be moving to 100,000 - which above the Google limit. Each keyword links to the appropriate page on the website i.e. 0J51MP5ON goes to the 0J51MP5ON page. To make things simpler I could cut down on keywords by redirecting all parts starting with 0J5 to  a 0J5 landing page for parts being with 0J5. The would be from the same Tractor manufacturer. However, I am worried this will reduce conversation rates.  It will make it easier to manage the keywords. Anyone got any better suggestions?

Hello, I am in the process of updating my website (hopefully to improve SEO). It is a major update as we are going from 20,000 product line to 200,000 product lines and hiring two marketing people to work on more content. Unfortunately, I think my domain isn't the best i.e. www.direct-tractorparts.com Some of the parts have long part numbers and I am worried that my URLs will be too long i.e. I will lose link juice from the search engines. typical url www.direct-tractorparts.com/6XY41210TTTAZCAz2 I am thinking of launching the new site with a shorter domain name rather than updating the old site.  My site doesn't have that many backlinks but generates a decent level of business for my company. Not sure if it would be worth setting up another brand or not Anyone got any advice?

Hello, I have a question how about how google sees dashes, slashes, full stops etc. I am new to SEO so this might be dumb. I sell refurbished printer parts. The majority of people search for the part number in google. A typical part number might be "04.F5/S3A YA50" .  A customer might search for "04F5S3A YA50" or "04.F5/S3AYA50" or "04.F5/S3A YA50" or "04.F5/S3A-YA50". They aren't radically different but seem to effect the rankings. At the moment I use the following stucture for the meta tiles, descriptions etc 04.T5/S3A YA50 (04T5S3AYA50) by OEM | mysite Buy refurbished OEM 04.T5/S3A YA50 (04T5S3AYA50). Free next day delivery. 12 month warrnanty on all parts. www.mysite/4F5S3AYA50 Part number (Part number no spaces) by OEM | Mysite Generic text Part number (Part number no spaces) text www.mysite/(Part number no spaces My questions, should I try to include all the different ways a customer might search for a part number in my meta title, description, url etc.  Or should I try to include within the content of the page. Many thanks