Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Is Wix still terrible for SEO?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is Wix still terrible for SEO?

    On-Page Optimization
    7
    8
    10692
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • UndergrndMarketing
      UndergrndMarketing last edited by

      In Australia, I hear it over and over again that Wix is literally the worst site builder you can use due to it's poor site build for SEO. Has anyone here got some tangible reasons for why this is? As I am constantly getting asked this by clients who are using Wix and want me to help with their SEO.

      1 Reply Last reply Reply Quote 0
      • Adlanera
        Adlanera last edited by

        There are many famous and top-quality platforms available for e-commerce like Shopify, Big Commerce, Magento, etc. Learn more about it.

        1 Reply Last reply Reply Quote 0
        • DMcDowellSEO
          DMcDowellSEO last edited by

          Even though our agency is representing the Wix SEO Haters, we must admit that they have made a ton of improvements.

          Yes, historically, they were awful and often wouldn't even appear in SERPs.

          Now, the issues they still face are the following:

          • Poor page speed
          • Non-customizable sitemap or robots.txt file
          • Lack of structured data capabilities
          • Not a ton of advanced SEO capabilities in the Wix SEO Wiz tool.

          But, despite all of that, John Mueller from Google has said websites are websites for Google.

          So, while it's not the ideal platform, it's a viable option for small businesses or freelancers with limited budget. However, I'd always recommend using a more advanced platform, such as WordPress.

          1 Reply Last reply Reply Quote 0
          • WixSeoTeam
            WixSeoTeam Subscriber @mediawyse last edited by

            @Casey

            It is possible to customize product urls, meta titles and meta descriptions. Seo settings for product page

            1 Reply Last reply Reply Quote -1
            • WixSeoTeam
              WixSeoTeam Subscriber last edited by

              The same content will get the exact same ranking regardless of the CMS that produced it.

              John Mueller said websites are websites for Google 🙂 on the post that @Casey mentioned.

              For most sites out there, the available SEO settings on Wix are enough and switching a CMS will not boost their rankings. There are, for sure, sites that require a different CMS than Wix but SEO is rarely the reason for it.

              1 Reply Last reply Reply Quote 2
              • DickensLawGroup
                DickensLawGroup last edited by

                I've got a Wix site that I'm pretty happy with. There have definitely been some frustrations, and it does seem like I've been missing out on some customization options that would help with SEO, but for certain key words my site is now showing up on Google in the top 3 of local results and page 1 of organic results. I'm admittedly pretty clueless regarding SEO, programming, and most of the stuff talked about on Moz, but I feel like Wix has been an easy and inexpensive way to get a good looking site that gets results.

                1 Reply Last reply Reply Quote 2
                • BBT-Digital
                  BBT-Digital Subscriber last edited by

                  Yes. Go for WordPress which is good for SEO. Wix is not good for SEO though they are trying to make it Search Engine Friendly to make their platform indexable.

                  1 Reply Last reply Reply Quote -2
                  • mediawyse
                    mediawyse last edited by

                    The short answer is: Yes...but not "as" bad as previously. Should you choose it over Wordpress as an example? No, you should not.

                    Here's the long answer and an update of sorts:

                    The fixes...

                    • Wix uses "hashbangs" in their URL structure, which previously kept Google from indexing all the content but they fixed this in 2016.
                    • Wix previously suffered from an inability to customize page titles and add alt tags but it is my understanding that they've fixed these issues as well. And, Google's John Mueller says that Wix Websites do-in-fact "work fine" in search.

                    Regardless, in spite of the fixes, Wix still has what I feel are issues that render it inferior to WordPress. For instance;

                    • you can't customize canonical tags (or even add self-facing ones)
                    • you can't customize product URLs (relatively weak on all ecommerce stuff)
                    • you can't add customized Meta Description to product pages
                    • you also can't customize Page Titles for product pages
                    • Wix has a mobile editor, but that's just for smartphones, not tablets.

                    I find Wix especially unsuitable for use in ecommerce. Wix pulls SEO information for page titles, descriptions, etc. from the Product Information you initially enter and which cannot be edited at a later time. For me, that's probably the biggest reason that I prefer WordPress over Wix. You make a mistake, you are SCREWED down the road.

                    Bottom Line: If you can get the client to move to Wordpress, do it. It's just "better."

                    Hope that's helpful.

                    WixSeoTeam 1 Reply Last reply Reply Quote 5
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • MirzaeeMustafa

                      How Do SSL Certificates Affect On SEO?

                      Does really a SSL certificate affect on SEO? How? Why? According to my hosting provider (ganje.host), "https" improves SEO! As I know, It decreases speed. So how does it improve SEO when my speed is slower than before?

                      On-Page Optimization | | MirzaeeMustafa
                      0
                    • DVLighting

                      Is using a H1 tag in a logo image bad for SEO?

                      We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be.  The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?

                      On-Page Optimization | | DVLighting
                      0
                    • CostumeD

                      Harms of hidden categories on SEO

                      On our website we have some invisible/hidden categories on our site. Can anyone advise whether these are harmful in terms of SEO?

                      On-Page Optimization | | CostumeD
                      0
                    • marketing_zoovy.com

                      Using Escaped Fragments with SEO

                      Our e-commerce platform is in the process of changing to what we call app based stores (essentially running in a browser as single page web-app)  With these new stores they are being built in HTML 5 and using escaped fragments.
                      Currently merchants are usually running 2 stores until we launch to app site at 100%.  My questions are really concerning the app stores which right now show on a subdomain but will essentially take over the primary domain.   Here is an example:
                      app.tikimater.com and app.sportsworld.com Since I am not a developer, I'm really having a hard time understanding the escaped fragments. I'm using this but https://developers.google.com/webmasters/ajax-crawling/docs/getting-started I'm not sure what my actual urls should look like and what the canonical should be set to. Right now they have been removed but previously they had  http:app.tikimaster.com#!v=1  Also, and how I should be setting up my meta information for Google so 1) pages are indexed timely 2) pages are indexed with the correct information.  I am still setting the meta titles and descriptions but in some instances Google uses other info. With the new platform we are moving away from on page content (written paragraphs) but category pages would have related products embedded.  Should I still be pushing to have some type of intro text, since it would solely be for SEO and not the shoppers experience. All product pages have content (product description etc) Thank you for any advice

                      On-Page Optimization | | marketing_zoovy.com
                      0
                    • BobGW

                      Ecommerce On-Site SEO: Keywords in Category Descriptions

                      Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.

                      On-Page Optimization | | BobGW
                      0
                    • ksracer

                      Has anyone had experience with the Wix platform and it's SEO qualities?

                      Wix offers an inexpensive, user friendly platform for building websites. Most of the site is flash, but Wix claims to be SEO friendly. I'm all ears for your feedback and experience with Wix.

                      On-Page Optimization | | ksracer
                      0
                    • daveupton

                      Is there a SEO penalty for multi links on same page going to same destination page?

                      Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
                      1. Header is linked
                      2. Click on image link - currently with a no follow
                      3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
                      1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
                      The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website.   There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though.  I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]

                      On-Page Optimization | | daveupton
                      0
                    • jmansd

                      What does the "base href" meta tag do? For SEO and webdesign?

                      I have encounter the "base href" on one of my sites.  The tag is on every page and always points to the home URL.

                      On-Page Optimization | | jmansd
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.