What is Cohort Analysis? And how to understand it?
-
Hello All,
In Google analytic what is Cohort Analysis? And how to understand it? Can anyone explain me please?
Thanks!
-
Hi Micey123.
This is according to Google "A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. For example, all users with the same Acquisition Date belong to the same cohort. The Cohort Analysis report lets you isolate and analyze cohort behavior." https://support.google.com/analytics/answer/6158745?hl=en
How you understand this data will depend upon how you are marketing, or the type of Cohort you are marketing to.
Thanks,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Analytics (GA4) recommendations for SEO analysis?
Guides on Moz and elsewhere mostly refer to Google Analytics' Universal Analytics (UA). However, UA is being replaced with GA4, and the interface, options, and reporting are very different. Can you recommend a clear, thorough, and effective walkthrough of how to set up useful SEO reports in GA4? Is there a simple tool you recommend that will help connect historical data from UA to GA4 when GA4 is the only option available? If there's no simple tool, what values do you recommend retaining from UA for effective historical reporting? How would you use them? At minimum for reporting, I'd want to show month-to-month changes and year-to-year changes (in percentages and in real numbers) for the following: all site visits all organic visits organic visits as a percentage of all site visits organic visits that led to a specific goal completion organic visits that led to any goal completion Thanks in advance for your help!
Reporting & Analytics | | Kevin_P1 -
How to set and understand behavior flow in google analytic?
Hello Experts, How to set and understand behavior flow in google analytic? I have attached screenshot of my behavior flow it is showing not set. So how to set? Thanks! MAQnG SQ7QM
Reporting & Analytics | | micey1230 -
Understanding Average Position in Google Anaylitics
Hello here, I have a question about the Queries report under "Search Engine Optimization" in Google Analytics: is the "Average Position" information a reliable one? I have a lot of queries that appear, from that report, to average first position, but when I verify that on Google by connecting anonymously, I can't even find my result on the first page! To me, that information is worthless and makes me think all the rest of that report is unreliable. If anyone can help me to understand it, I'd really appreciate it. Thank you in advance for any thoughts.
Reporting & Analytics | | fablau0 -
Help With Understanding Chrome Web Store Analytics
Hi all, our website Creately is listed in the Chrome Web Store. Its not an extension or an app, but just a link to app which users can use to quickly log into the app and start drawing their diagrams. They do provide you a way to add Google Analytics to track some visitor data like user visits. But we want to figure out from which sections of Chrome Web Store is sending us traffic. When looking at the Source/Medium reports I can see the following. chrome-ntp-icon / (not set) chrome-app-launcher / (not set) chrome-ntp-launcher / (not set) chrome-app-launcher-search / (not set) chrome-app-launcher-info-dialog / (not set) I'm guessing these indicate where we're getting the traffic to the Chrome web store page but I can't seem to find any information about what they mean. Any help will be greatly appreciated.
Reporting & Analytics | | Nishadha0 -
What does the word false or true in front of Moz keyword analysis mean?
I am following several key words on Moz. In the report the words false or true have neen added. What does this mean? truebreast implants falsebreast lift
Reporting & Analytics | | wianno1680 -
Understanding Source/Medium & Conversion Paths
I had always thought that the Traffic Source/Medium in all sections of GA shows last interaction, and the only way to see indirect conversions was through Multi-Channel Functions/Conversion Paths. However, the screenshots - shows transactions and conversion paths that resulted from an email campaign we've done recently. As you can see on the conversion path screenshot, there were 5 conversions (1 conversion type selected - ecommerce/transactions) 3 direct conversion or last interaction and 2 assisted conversions. However - according to the transactions screenshot - there are 5 transactions, all show up as email. I would have thought, that the transaction page would have only shown 3 email conversions - for the 3 direct/last interactions conversions seen in the conversion path. Any idea why this would happen? Was my initial understanding of traffic sources wrong? O7v3cTj.jpg aAPhd8e.jpg
Reporting & Analytics | | S.S.N0 -
Best SEO Analysis Tool
I'm looking for a tool that will analyze a webpage for a specific keyword phrase and deliver good recommendations as to what I can do (on page and off page) to increase the Google ranking for that keyword phrase. I'm trying IBP now, but so far the results haven't been good. Any suggestions?
Reporting & Analytics | | urbanscooters0 -
Can someone tell me the significance of the following items under my Competitive Domain Analysis?
Can someone tell me the significance of the following items under my Competitive Domain Analysis? Total Links / Ext. Followed Links/ Linking Root Domains/ Followed Linking Root Domains and Linking C-Blocks? Also, what is the absolute best way to determine how many backlinks I have to my site?
Reporting & Analytics | | leonenobleseate0