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What is Cohort Analysis? And how to understand it?

Reporting & Analytics

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micey123 last edited by

Hello All,

In Google analytic what is Cohort Analysis? And how to understand it? Can anyone explain me please?

Thanks!
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donsilvernail last edited by

Hi Micey123.

This is according to Google "A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. For example, all users with the same Acquisition Date belong to the same cohort. The Cohort Analysis report lets you isolate and analyze cohort behavior." https://support.google.com/analytics/answer/6158745?hl=en

How you understand this data will depend upon how you are marketing, or the type of Cohort you are marketing to.

Thanks,

Don
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