New URL, new physical address, New Name. 30 point drop in Domain Authority. Yikes.
-
I have a client who is asking for SEO help after renaming their business, getting a new URL, and somehow having an address change (without moving to a new location...weird...I know). This has set them back big time in terms of their domain authority (they went from a 46 to a 15 in DA). The web developers they work with put a 302 redirect in place from their old URL (home page), which had 10,477 links from 52 root domains, to their new URL's home page. Open site explorer shows that they now have 5 links!
We can improve some of the local search set backs from the name and address change with a citation audit and clean up, but the domain name change is a killer. So here's my question or questions, really: Do we need to manually rebuild links with partner websites? I know there is debate around the actual link juice passed along from a 302 vs a 301 redirect (despite what has been publicly stated by Google). Or is this just a waiting game while old links get recrawled?
-
We actually did this earlier in 2017 with a brand name change (going from Marketingxchange to Lure Creative) and url change (going to http://lurecreative.com/). We saw quite a drop in rankings and DA, but had all of our old website pages 301ed to the most relevant pages on the new website.
This was quite a project and now about 3 months later we are finally seeing an increase in traffic, we have gone through and updated a lot of our old brand name links and also sought new links with our new brand name as well, which is what I would recommend doing.
Our goal was to try and swing most of our external links anchor texts to be our new brand name (which we used Yext, and alot of time manually link building to do this). It still took multiple months, so it was a pain either way, but we are trending up again.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No page authority for https and www versions
In Moz page onsite explorer, I'm getting a page rank of 1 for https://productcategory, and www./productcategory, but for the non-www version, I have a page rank of 33. The DA for each link is 25 Google is indexing my https:// version of my site (with the page rank of 1). Could this be why I'm getting outranked by my competitors (who have no content on their page, no links, and a lower domain and page authority than me?) Does this indicate some kind of issue with my redirections or settings in google search console? I would love to know how to fix this if it could be causing issues Thanks
Moz Pro | | Golden850 -
Duplicate Content for Default Document Domains
I've noticed recently that within the Moz Crawl Report I keep seeing duplicate content for one of our pages that pulls from a default document. The pages are product pages, one ending in releases/ and the other ending in releases/index and are both identical pages. Normally in these situations I would prefer to make sure that every link is being sent to the releases/ page, however according to Moz, the releases/index page is actually ranking better and has a higher internal link count. Can someone advise me on the best way to deal with this situation? Hopefully I've explained myself well enough! Thanks Sam
Moz Pro | | BlueLinkERP0 -
Page Ranking by URL / Keyword
Needing to know how to find out the page rank of a URL that is NOT within the top 50 or top 100. Need to know that specific page's rank, not what our overall site's ranking for the keyword is. Can't seem to find any tool that goes beyond the top 100. Any ideas?
Moz Pro | | leankit0 -
SEOMOZ Support: Domain Name Change in SEOMOZ
My client is changing their domain name. They are redirecting (301) all of their URLs to the new domain. Do I need to do anything in SEOMOZ to preserve the campaign?
Moz Pro | | DynoSaur0 -
Site Explorer Results - Linking Domains Tab
I have a competitor who has the following Linking Root Domains numbers on the Linking Domains tab and was wondering if some one could explain what the numbers mean? opera.com - 205,515
Moz Pro | | bridgeway04-34677
dmoz.org - 97,752 prweb.com - 198,092 quantcast.com - 115,748 tinyurl.com - 443,540 jquery.com - 57,886 URL: http://www.opensiteexplorer.org/domains?site=www.verypdf.com%2F Thanks, Brad0 -
My domain has a * next to it i my dashboard what does this mean?
When two of my site appears in my Dashboard they have a * before them? e.g *my-debt.co.uk Whats does this mean?
Moz Pro | | BitsCube0 -
Crawl reports urls with duplicate content but its not the case
Hi guys!
Moz Pro | | MakMour
Some hours ago I received my crawl report. I noticed several records with urls with duplicate content so I went to open those urls one by one.
Not one of those urls were really with duplicate content but I have a concern because website is about product showcase and many articles are just images with href behind them. Many of those articles are using the same images so maybe thats why the seomoz crawler duplicate content flag is raised. I wonder if Google has problem with that too. See for yourself how it looks like: http://by.vg/NJ97y
http://by.vg/BQypE Those two url's are flagged as duplicates...please mind the language(Greek) and try to focus on the urls and content. ps: my example is simplified just for the purpose of my question. <colgroup><col width="3436"></colgroup>
| URLs with Duplicate Page Content (up to 5) |0 -
Campaigns - domains / sub domains
Dear SEOmoz folk, At the moment, I have one (rather large) site set up as a campain. I have decided to split off parts of my site into sub domains. My question is, can I set up these sub domains as a completely separate campaign on here? I'd very much like the crawl reports separated out for each one. A very real fear I have is that my site is well over double 10,000 pages, so I never truly see the actual number of errors that I have. Thoughts appreciated. Many thanks, Matt
Moz Pro | | Horizon0