Poor internal linking?
-
Hi guys,
Have a large e-commerce site 10,000 pages as a client and they are currently not getting much organic traffic to their level 3 sub-category pages, the URLs are like:
https://www.domain.com.au/category/s...-category-type
These pages have been on-page optimised, category content added, yet hardly any traffic. However the site level 1, level 2 pages do quite well.
So this suggests this might be an internal linking issue?
The site is definitely not penalized and as enough authority for these level 3 pages to rank.
Any ideas would be very much appreciated!
Cheers.
-
Imo internal Link-structure could help or be a problem, but its hard to say, maybe These Pages are Ranking exactly where they should rank. May be its not necessary to have These categories or they cannibalize, hard to say without Note Info.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to do Spam Link Analysis before posting a link?
OSE provides Spam analysis for website link profile, Do Moz have a tool to check the link quality before placing a link? How to do Spam Link Analysis before posting a link?
Intermediate & Advanced SEO | | bondhoward1 -
Multiple Internal links to same destinations
My company is redoing our homepage and there will be 4 links to our main play pages (5 games). 2 in the menu and 2 within the content. I was thinking I should no follow one of the links on the homepage + 1 in the menu so that we don't have link dilution from having multiple internal links to the same destination within 1 page. Does this make sense? Any downside of this or suggestions of a solution that may be more effective? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Spam Links? -115 Domains Sharing the Same IP Address, to Remove or Not Remove Links
Out of 250 domains that link to my site about 115 are from low quality directories that are published by the same company and hosted on the same ip address. Examples of these directories are: -www.keydirectory.net -www.linkwind.com -www.sitepassage.com -www.ubdaily.com -www.linkyard.org A recent site audit from a reputable SEO firm identified 125 toxic links. I assume these are those toxic links. They also identified about another 80 suspicious domains linking to my site. They audit concluded that my site is suffering a partial Penguin penalty due to low quality links. My question is whether it is safe to remove these 125 links from the low quality directories. I am concerned that removing this quantity of links all at once will cause a drop in ranking because the link profile will be thin with only about 125 domains remaining that point to the site. Granted those 125 domains should be of somewhat better quality. I am playing with fire by having these removed. I URGENTLY NEED ADVICE AS THE WEBMASTER HAS INITIATED STEPS TO REMOVE THE 125 LINKS. Thanks everyone!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
Should sitewise links always be branded
Hello, A client has 8 sitewide links with the same anchor text - their main keyword. They have 84 linking root domains total. 3 of the 8 are his own sites. 4 of the sitewide links are in the footer (all 3 of his own sites interlink in the footer) In the last 5 months, rankings for the the top 2 short-tail keywords have dropped even though they should rank higher. In a few days they're going to do some major rearranging with one of the 8, adding nofollows sitewide because of a partnership disagreement. Would there be any negative consequences, do you think, to right away changing all of the footer links of the 3 sites that the site owner owns to branded anchor text (domain.com)? Should we change all the sitewides to branded anchor text? There have been no problems in GWT.
Intermediate & Advanced SEO | | BobGW0 -
Footer link - Created by
Hi everyone We created a website for our customer, and we wanted to have a footer link: "Created by WebPerfection.biz" Some Marketing company advised our customer, that it will hurt their SEO if they have that link for us in footer Would you guys advice on this please? Thank you P.S. site for our customer: www.azsedans.com
Intermediate & Advanced SEO | | DavidIRC0 -
What is value in a back-link from article with multiple links pointing to various other sites?
In a standard article with 400-500 words my site got a back-link. However, within the article there are 4 other links pointing to other external content as well (so total 5 links within articles all pointing to external sites, and 1 of the links is to my site). All links are to relevant external content that is. Question: wouldn't it be much more valuable for my site if only my site got a back-link from the article, as less link juice is now passed to my site, since there are 4 other links pointing to various sites from this same article? Or, is the case that given the other links are pointing to quality material it actually makes the link to my site look more credible and at the end of the day have more value. Conclusion: is it that on one hand less links in same article is better from a link juice perspective, however, from a credibility perspective it looks more convincing there are other links pointing to quality content?
Intermediate & Advanced SEO | | knielsen0 -
Best linking practice for international domains
SEOMoz team, I am wondering that in the days of Panda and Penguin SEOs have an opinion on how to best link between international domains for a web page property. Let's say you have brandname.DE (German site) brandname.FR (French site) brandname.CO.UK (British site) Right now we are linking form each site on the page to the other two language sites to make users aware of the translated version of the site which obviously make it a site wide link which seems to be lately disencouraged by Google. Did anyone out there have any ideas how to strategically interlink between international domains that represent language versions of a web site? /PP
Intermediate & Advanced SEO | | tomypro0 -
301'ing over 700 internal links to the main page
I just got a contract for a site. After I analyzed their website, I noticed that they have over 700 pages indexed. However, their internal linking structure sucks. It's basically all 700 pages in one directory. What do you recommend? I redirect all the internal structures to their new locations, or would it be better to redirect all those internal pages to their main domain name, and build a completely new seo-friendly structure? Redirecting their current pages to each individual page is gonna take a lotta time, and I don't think they're gonna pay for it. :l
Intermediate & Advanced SEO | | skgppa0