Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Canonical Chain

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Canonical Chain

    Intermediate & Advanced SEO
    2
    4
    1669
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Nigel_Carr
      Nigel_Carr last edited by

      This is quite advanced so maybe Rand can give me an answer?

      I often have seen questions surrounding a 301 chain where only 85% of the link juice is passed on to the first target and 85% of that to the next one, up to three targets. But how about a canonical chain?

      What do I mean by this:?

      I have a client who sells lighting so I will use a real example (sans domain)

      I don't want 'new-product' pages appearing in SERPS. They dilute link equity for the categories they replicate and often contain identical products to the main categories and subcategories. I don't want to no index them all together I'd rather tell Google they are the same as the higher category/sub category. (discussion whether a noindex/follow tag would be better?)

      If I canonicalize

      new-products/ceiling-lights-c1/kitchen-lighting-c17/kitchen-ceiling-lights-c217 to

      /ceiling-lights-c1/kitchen-lighting-c17/kitchen-ceiling-lights-c217

      I then subsequently discover that everything in kitchen-ceiling-lights-c217 is already in /kitchen-lighting-c17 and I decide to canonicalize those two - so I place a /kitchen-lighting-c17 canonical on /kitchen-ceiling-lights-c217. Then what happens to the new-products canonical?

      Is it the same rule - does it pass 85% of link equity back to the non new-product URL and 85% of that back to the category? does it just not work? or should I do noindexi/follow

      Now before you jump in:

      Let's assume these are done over a period of time because the obvious answer is:

      Canonicalize both back to /ceiling-lights-c1/kitchen-lighting-c17

      I know that and that is not what I am asking.

      What if they are done in a sequence what is the real result?

      I don't want to patronise anyone but please read this carefully before giving an answer.

      Regards

      Nigel

      Carousel Projects.

      1 Reply Last reply Reply Quote 0
      • Nigel_Carr
        Nigel_Carr @Nigel_Carr last edited by

        Anyone have any more thoughts on this please?

        1 Reply Last reply Reply Quote 0
        • Nigel_Carr
          Nigel_Carr @EGOL last edited by

          OK, thanks for that - I'm still a bit cynical about that amd am pretty sure that doesn't go for a redirect chain but: The reason I asked for the person answering to read the question properly was so that I wouldn't get half an answer

          please could someone read it all the way through and give me their thoughts?

          Thanks.

          Nigel_Carr 1 Reply Last reply Reply Quote 1
          • EGOL
            EGOL last edited by

            Full link juice is now passed through redirects.   Google stopped dinging the value of links that pass through a redirect about a year ago.   More info here....

            http://searchengineland.com/google-no-pagerank-dilution-using-301-302-30x-redirects-anymore-254608

            Nigel_Carr 1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • shabbirmoosa

              Rel canonical tag from shopify page to wordpress site page

              shopify wordpress canonical

              We have pages on our shopify site example - https://shop.example.com/collections/cast-aluminum-plaques/products/cast-aluminum-address-plaque That we want to put a rel canonical tag on to direct to our wordpress site page - https://www.example.com/aluminum-plaques/ We have links form the wordpress page to the shop page, and over time ahve found that google has ranked the shop pages over the wp pages, which we do not want. So we want to put rel canonical tags on the shop pages to say the wp page is the authority. I hope that makes sense, and I would appreciate your feeback and best solution. Thanks! Is that possible?

              Intermediate & Advanced SEO | | shabbirmoosa
              0
            • Steven_Macdonald

              Switching from HTTP to HTTPS: 301 redirect or keep both & rel canonical?

              Hey Mozzers, I'll be moving several sites from HTTP to HTTPS in the coming weeks (same brand, multiple ccTLDs). We'll start on a low traffic site and test it for 2-4 weeks to see the impact before rolling out across all 8 sites. Ideally, I'd like to simply 301 redirect the HTTP version page to the HTTPS version of the page (to get that potential SEO rankings boost). However, I'm concerned about the potential drop in rankings, links and traffic. I'm thinking of alternative ways and so instead of the 301 redirect approach, I would keep both sites live and accessible, and then add rel canonical on the HTTPS pages to point towards HTTP so that Google keeps the current pages/ links/ indexed as they are today (in this case, HTTPS is more UX than for SEO). Has anyone tried the rel canonical approach, and if so, what were the results? Do you recommend it? Also, for those who have implemented HTTPS, how long did it take for Google to index those pages over the older HTTP pages?

              Intermediate & Advanced SEO | | Steven_Macdonald
              0
            • allianzireland

              Case Sensitive URLs, Duplicate Content & Link Rel Canonical

              I have a site where URLs are case sensitive. In some cases the lowercase URL is being indexed and in others the mixed case URL is being indexed. This is leading to duplicate content issues on the site. The site is using link rel canonical to specify a preferred URL in some cases however there is no consistency whether the URLs are lowercase or mixed case. On some pages the link rel canonical tag points to the lowercase URL, on others it points to the mixed case URL. Ideally I'd like to update all link rel canonical tags and internal links throughout the site to use the lowercase URL however I'm apprehensive! My question is as follows: If I where to specify the lowercase URL across the site in addition to updating internal links to use lowercase URLs, could this have a negative impact where the mixed case URL is the one currently indexed? Hope this makes sense! Dave

              Intermediate & Advanced SEO | | allianzireland
              0
            • GalcoIndustrial

              Lowercase VS. Uppercase Canonical tags?

              Hi MOZ, I was hoping that someone could help shed some light on an issue I'm having with URL structure and the canonical tag. The company I work for is a distributor of electrical products and our E-commerce site is structured so that our URL's (specifically, our product detail page URL's) include a portion (the part #) that is all uppercase (e.g: buy/OEL-Worldwide-Industries/AFW-PG-10-10). The issue is that we have just recently included a canonical tag in all of our product detail pages and the programmer that worked on this project has every canonical tag in lowercase instead of uppercase.  Now, in GWT, I'm seeing over 20,000-25,000 "duplicate title tags" or "duplicate descriptions". Is this an issue?  Could this issue be resolved by simply changing the canonical tag to reflect the uppercase URL's?  I'm not too well versed in canonical tags and would love a little insight. Thanks!

              Intermediate & Advanced SEO | | GalcoIndustrial
              0
            • aactive

              Yoast & rel canonical for paginated Wordpress URLs

              Hello, our Wordpress blog at http://www.jobs.ca/career-resources has a rel canonical issue since we added pagination to the front page and category-pages. We're using Yoast and it's incorrectly applying a rel-canonical meta tag referencing page 1 on page 2, 3, etc. This is a known misuse of the rel-canonical tag (per Google's Webmaster Blog - http://googlewebmastercentral.blogspot.ca/2013/04/5-common-mistakes-with-relcanonical.html, which says rel-canonical should be replaced with rel-prev and rel-next for page 2, 3, etc.). We don't see a way to specify anywhere in Yoast's options to correct this behaviour for page 2, 3, etc. Yoast allows you to override a page's canonical URL, otherwise it automatically uses the Wordpress permalink. My question is, does anyone know how to configure Yoast to properly replace rel-canonical tags with rel-prev and rel-next for paginated URLs, or do I need to look at another plugin or customize the behavior directly in my child theme code? This issue was brought up here as well: http://moz.com/community/q/canonical-help, but the only response did not relate to Yoast. (We're using Wordpress 3.6.1 and Yoast "Wordpress SEO" 1.4.18)

              Intermediate & Advanced SEO | | aactive
              0
            • JosephFrost

              Canonical link vs root domain

              I have a wordpress website installed on http://domain.com/home/ instead of http://domain.com  - Does it matter whether I leave it that way with a canonical link from the domain.com to the domain.com/home/ or should I move the wordpress files and database to the root domain?

              Intermediate & Advanced SEO | | JosephFrost
              0
            • NakulGoyal

              Wildcard Redirects & Canonical Tags

              I have an interesting situation. Current URLs Example1: www.domain.com/red-widgets-cid-1234.html
              www.domain.com/red-widgets-cid-1234-1.html
              www.domain.com/red-widgets-cid-1234-1-1.html Canonical on All Above URLs:
              www.domain.com/red-widgets-cid-1234.html New URL:
              www.domain.com/red-widgets-cid-4567.html Current URLs Example2: www.domain.com/red-widgets-cid-1234+10.html
              www.domain.com/red-widgets-cid-1234+10-1.html
              www.domain.com/red-widgets-cid-1234+10-1-1.html Canonical on All Above URLs:
              www.domain.com/red-widgets-cid-1234+10.html New URL:
              www.domain.com/red-widgets-cid-6789.html Current URLs Example3: www.domain.com/red-widgets-cid-1234+10+5.html
              www.domain.com/red-widgets-cid-1234+10+5-1.html
              www.domain.com/red-widgets-cid-1234+10+5-1-1.html Canonical on All Above URLs:
              www.domain.com/red-widgets-cid-1234+10+5.html New URL:
              www.domain.com/american-red-widgets-cid-6789+5.html I want to make sure all variations of the above URL redirect to the new URLs.  However, as you see in Example 3, we are dealing with variables that are passed on. (+5 in this case). Question 1: What wildcard 301 redirect / regular expression can I use to tackle these ? Question 2: If we redirect www.domain.com/red-widgets-cid-1234+10+5.html to www.domain.com/red-widgets-cid-6789+5.html and www.domain.com/red-widgets-cid-6789+5.html contains the canonical tag www.domain.com/american-red-widgets-cid-6789+5.html, any concerns or red flags here ?

              Intermediate & Advanced SEO | | NakulGoyal
              0
            • 379seo

              Canonical URLs and Sitemaps

              We are using canonical link tags for product pages in a scenario where the URLs on the site contain category names, and the canonical URL points to a URL which does not contain the category names.  So, the product page on the site is like www.example.com/clothes/skirts/skater-skirt-12345, and also like www.example.com/sale/clearance/skater-skirt-12345 in another category.  And on both of these pages, the canonical link tag references a 3rd URL like www.example.com/skater-skirt-12345.  This 3rd URL, used in the canonical link tag is a valid page, and displays the same content as the other two versions, but there are no actual links to this generic version anywhere on the site (nor external). Questions: 1. Does the generic URL referenced in the canonical link also need to be included as on-page links somewhere in the crawled navigation of the site, or is it okay to be just a valid URL not linked anywhere except for the canonical tags? 2. In our sitemap, is it okay to reference the non-canonical URLs, or does the sitemap have to reference only the canonical URL?  In our case, the sitemap points to yet a 3rd variation of the URL, like www.example.com/product.jsp?productID=12345.  This page retrieves the same content as the others, and includes a canonical link tag back to www.example.com/skater-skirt-12345.  Is this a valid approach, or should we revise the sitemap to point to either the category-specific links or the canonical links?

              Intermediate & Advanced SEO | | 379seo
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.