Homepage optimized for main keyword - adding the same keyword to category
-
Hello,
We have a listing / classified advertisement website. The homepage is optimized for the main keyword lets say Prague clubs. The homepage shows around 50 latest listings.
Now the homepage is not ranking well for the keyword. (By not well i mean in 3 months we have no ranking in the target SERP)
Im thinking the issue might be that the keyword "Prague clubs" is not in any of the URL or category names.
What do you think if i name one of the categories also to lets say "best prague clubs". This way i will have around 50-80 urls having the target keyword in them. (advertisements + the category itself) Will this help or actually dilute the keyword? What you think?
-
Yes, I understand this.
But if we are talking about a concrete example. The categories have been divided into 5. All of the listings belonging to a category have the category name in the url.
Now testing it shows, that if the main keyword which you are trying to optimize the homepage for is not in any of the LISTING urls, the homepage does not rank with this keyword well.
My question: If my homepage is optimized for **"Prague clubs" and I name one of the categories to something similar (Best Prague clubs etc) and include the "Prague clubs" in the urls of the listings, will this benefit homepage ranking for the keyword or not? **
It would look like this: homepage (optimized for prague clubs, showing latest listings ) - category 1 (best prague clubs www.example.com**/best-prague-clubs) Listing url (www.example.com/prague-clubs/listing-123) .** Will this benefit the ranking of the homepage or it will actually make it weaker?
When we used URLs for listings like www.example.com/prague-club-listing-id it was easy to rank the homepage for the keyword. After moving to category URLS (/category-name/listing-id) homepage is not ranking (yet categories rank). My issue is that i optimized homepage for the main keyword, category keywords are a lot smaller volume ones.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect 301 to homepage
Hello there, I have some low quality pages in my site, can I redirect 301 them to my homepage? My website is: https://idanito.com idanito.com
Technical SEO | | dannybaldwin0 -
Homepage has dropped out of search results
As of 9/12, my homepage has dropped out of the SERPs. If you google my business name (Sumy Designs) it shows other pages in my site, my Facebook page, etc, but not the homepage. My sitelinks are gone too. It IS still indexed, which you can see if you do site:sumydesigns.com I had been ranking for about 15 keywords that have all been lost since my homepage has disappeared. Here's what I know: There are no manual actions. The homepage is still being indexed, it's just not showing up for any keywords, even my brand Nothing has changed in terms of content, I have been a near daily blogger for several years There's no indication of a problem in search console The drop only appears to be affecting desktop searches, mobile search it still shows up which seems pretty weird. I would love any ideas as to what could be causing this disappearance.
Technical SEO | | sumydesigns0 -
Should we remove category paths for better SEO?
We're looking to build some serious content and capitalise on long-tail keyword traffic for our sub-category pages, example for targeted keyword "designer dining tables". Example of current link: www.website.com/designer-furniture/designer-dining-tables.html Would removing the category paths help? Example result - www.website.com/designer-dining-tables More user friendly URLs and better for SEO would you suggest? The only problem is, if we removed the paths would this have a hit on our traffic? Any advice would be much appreciated. We are using Magento platform.
Technical SEO | | Jseddon920 -
Subdomain vs Main Domain Penalties
We have a client who's main root.com domain is currently penalized by Google, but the subdomain.root.com is appearing very well. We're stumped - any ideas why?
Technical SEO | | Prospector-Plastics0 -
Keyword Cannibalization?
I am not quite sure I totally understand the concept of keyword cannibalization. I have seen the SEO Moz Snowboard example... I tried to apply the concept but the on-page ranking sees a category page of mine with KW cannibalization. By the way, I still get an A for the targeted KW. I have an e-commerce site, one category page targets 'wool sweaters' and a product page for example is : 'chunky-knit wool turtleneck sweater' (there are 8 products total in this category all are flagged Cannibalizers). I didn't think KWC would be an issue...ranking seems to be effected judging ranking for other category pages w/o KW cannibalization issues. So, my question I guess is KW cannibalization really a big deal? What is taken into account when judging KW cannibalization. Title Tags? URLs? Thanks in advance
Technical SEO | | IOSC1 -
Optimal / Best Practice Title tag
Hi Guys, Am I write in saying google will take / create many variable from your title tag? Graphic, Web Design and Online Marketing in Ireland | Company Name results: Graphic Design, Web design, Web design in Ireland, Online Marketing in Ireland, Online Marketing, Graphic and Web Design, etc etc. (plus lots of long tail there as well). Would this be considered the optimal way as 'Design' is the common denominator for Graphic & Web. Then Ireland can be common to every other keyword such as Graphic design, Web design, Online Marketing. (in ireland) The reason why I ask is: lately I've notice title tags being stuffed with keywords and don't actually read correctly in the SERP My suggested way could have more benefits plus it reads well. Your thoughts, thanks.
Technical SEO | | Socialdude0 -
Keyword Difficulty Tool
Hi Mozzers! Randfishkin just posted yesterday a very nice important and helpfull post, about keyword difficulty. I will be happy, if you can write here the metrics from reports of keyword difficulty, to know more about position of our website on SERP, and to know more what to engage if someone is ranking higher than me, with same metrics of the report of keyword difficulty. It would be very nice, if we talk on this topic here about keyword difficulty how to's. Thanks
Technical SEO | | leadsprofi0 -
When to SEO optimize a blog post?
Hi there, Here's our situation: there are two people working on the blog. person 1) writes the posts person 2) SEO optimizes the posts I know this is not ideal but it's the best we can do and it's a whole lot better than no blog. 🙂 I'm the fellow optimizing the posts. I've found that my best SEO efforts usually slightly undermine the readability of these posts -- not in an extreme way, I'm not going overboard with keywords or anything. Rather, things like a sexy & enticing article heading may have to be dummed down for search engines... Because of this dumming down, I like to wait a couple of weeks to SEO optimize our posts, the logic being that we get the best of both worlds: a happy regular readership on topic articles that are clearly described for (and aligned to the terms used by) our search engine visitors What I'm wondering is, Generally: can you see any problems with this setup? would you do it differently? Specifically: does Google (et al) punish this sort of backwards re-writing? and, does it somehow amount to less SEO mojo when done retroactively? Thanks so much for your time! Best, Jon
Technical SEO | | JonAmar0
