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You dont have the Export drop down menu in the upper right hand corner of your on page optimization page?

For me it is in the same spot as it has always been.

If you're not seeing it that a question for the moz folk

If I understand correctly you want to have a top result for those keyword within your area as opposed to one of the indented "local" results right?

Assuming that is what you mean, doing a quick local search for "locksmith" and "locksmiths" what I notice for the companies that rank above the local indented results are either larger companies that are not local (but have a local service) with high DA and PA.  Also the other results are skewed toward EMD and place so "placelocksmith" or "locksmith-place" or "locksmithsinplace".  The local results have stronger DA and PA, but without EMD/PMD so for example"tonyslockbusters.com" etc.  So, look at the google results and see what differentiates those top listings from the non top listings

If I am misunderstanding...let me know and I can try and help

Glad to try and help best of luck

I had the h1below the fold which might lead to bounces -- obv. you have to wait and see.  For me, the copy reads a little bit weird using the phrase so much -- maybe that's me.  I think in terms of SEO it looks fine -- maybe some UX things I am not totally crazy about -- but I the users are the ones that decide not me.

Best of luck

The only other thing that I could think of would be if the links for your client's site are newer and have not been detected yet -- otherwise if they are essentially identical links, I am not sure as to why they would not be listed -- that might be a question for the moz people.

Going back to your original question -- you can filter for nofollow links on OSE -- go to the Inbound Links tab and then filter for show only rel="nofollow" and that will show all the nofollow links going to a particular URL.

Before addressing the broader questions here -- drill down to the actual pages, and not just the domains, that are linking to your site and your competitors to see if there are any glaring differences there.   i.e. homepage link vs. profile link etc.

How does your competitor get a link from adobe.com?  Looking at the adobe page linking to their site is the first step and then go from there.

Just to add a bit to the discussion if you did not see this already:

http://moz.com/blog/early-look-at-googles-june-25-algo-update

Essentially, I think you are asking is, let say... moz did an a/b test on their homepage with a as the page left as is and made the b page with more copy, then which one would rank higher for the main keyword? (assuming they could compete against each other for ranking? and the extra copy is not necessary related to the keywords?)

I don't think B would rank better, but it is impossible to say for certain

I would think that eventually the page that converts better would develop stronger signals to google than the on-page copy to separate it from the worse converting page -- more conversions, better metrics, (maybe more links?) etc. that also get folded in to the algo.

I think that when ppl say very little copy on landing pages is because you want the landing page to be all about conversion as to not distract the visitor from the task at hand.  For instance, if you have a landing page geared towards email sign-up, you don't want 5000 words and then a box at the bottom to capture the email.  You want as simple as possible -- maybe just the email capture box.

Obviously if your home page is used for conversion there are ways to maximize SEO -- good title tags, you need to include copy - but always keep in mind the goal of the page, and if you have good user metrics that gets folded in as well.

I don't think it is one or the other: SEO vs. CRO.  You can learn a lot just by looking at the Moz.com homepage.

The "follow potential customers around the web for the next 30 days" is what I personally find annoying.  In principle, it sounds like it could work, but being remarketed to has turned me off to a few brands for whatever reason...maybe I'm in the minority or maybe people don't notice it and/or realize that the brand controls the ads as opposed to Google?

No it should not.  Particularly if you are using that term as your h1 (which doesn't have huge ranking influence).  Your h1 should have keywords and should be relevant for the user -- generally it is one of the first things a visitor will see when landing on your page.  You want your page and h1 to be relevant and readable for the visitor.

The Google algo is developed enough that it will understand prepositions, conjunctions in proper context.  So if it makes sense to use "in" for the context of the page then use it, if not don't.

The only other thing that I could think of would be if the links for your client's site are newer and have not been detected yet -- otherwise if they are essentially identical links, I am not sure as to why they would not be listed -- that might be a question for the moz people.

Going back to your original question -- you can filter for nofollow links on OSE -- go to the Inbound Links tab and then filter for show only rel="nofollow" and that will show all the nofollow links going to a particular URL.

Well, it depends on how much this site means to you.  It sounds like you got hit by Google, and once that happens the road to recovery is not easy -- as you are seeing -- but also not always possible.  Getting rid of paid links, writing blog comments , forum posts and article pubs. are not strong enough to turn the tide.  I don't want to tell you what to do, but from what I understand (I have not had to attempt a recovery personally) it will be easier to get a new site up and ranking.

Hey Ben,

This post immediately popped in my mind:

http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates

Although it is over a year old, it is an  interesting study.  The download available from slingshot is good too...Maybe not what you're looking for, but I just looked at it so I thought I'd pass it on.

No that should not be an issue...a single privately sent email to customers should not effect your rankings in the google rankings.  Do the due diligence on the provider company that you worked with, use the open site explorer and Webmaster Tools to see if you have new links, if so where did they come.  It sounds like an issue that is not related to the email...but at any rate try to find out why a dropped happened

Before addressing the broader questions here -- drill down to the actual pages, and not just the domains, that are linking to your site and your competitors to see if there are any glaring differences there.   i.e. homepage link vs. profile link etc.

How does your competitor get a link from adobe.com?  Looking at the adobe page linking to their site is the first step and then go from there.

Just to piggyback a bit off of Marcus's point -- the benefit of PPC is that you can get a lot of information in a short period of time (at a cost though of course).  Generally, I agree with Marcus' advice, but the key to PPC is experimentation and learning from what works for you, your site, and your visitors/customers and then what doesn't.

i.e. You can set up the two campaigns run them head to head and see what converts better.

You wrote:

"The main problem also is the niche I work in is not the best, I know nothing about it which makes things worse."

The first thing that sticks out at me is the title tag of your page: repsole.com - a leading supplier of datacom and......  it goes on forever.  It seems like there is no focus.  I noticed that on a few other category pages.  That would be a good start I think.

But...

My advice would be to start learning about the company (what does it sell? who are we selling to? why are they buying from us? what are the best selling products? what products make the most profit? etc.) and then you will start to have an idea of what keywords to optimize for.

Then google those keywords, and try to learn as much as possible about competitors.  And note what are they doing? Why are they doing it? How do I catch up?

The products on the repsole webpage are so foreign to me, that  if I were in your shoes, I would not feel comfortable until I had a grasp on the basics of the company, its niche and the market -- and knew the language of the company, niche and market.

Hopefully that helps

Here is Matt Cutts talking about this topic:

http://www.youtube.com/watch?v=gRzMhlFZz9I

The idea  is to avoid spammy looking urls (which all of those do) and focus on URLs that are easy for users to remember and link to while also keeping some sort organizational structure for the site.

eg: example.com/widgets/blue

example.com/widgets/green

You wrote:

"Other than the one you mentioned what information could really help me?"

--The only thing that pops out at me right away is, and I don't know it you do the copywriting, but the language used is extremely technical.  I understand that you are B2B, but you might add some descriptive text to the product descriptions (for long-tail kw's) and a maybe a bit more sales-oriented text.