You dont have the Export drop down menu in the upper right hand corner of your on page optimization page?

For me it is in the same spot as it has always been.

If you're not seeing it that a question for the moz folk

If I understand correctly you want to have a top result for those keyword within your area as opposed to one of the indented "local" results right?

Assuming that is what you mean, doing a quick local search for "locksmith" and "locksmiths" what I notice for the companies that rank above the local indented results are either larger companies that are not local (but have a local service) with high DA and PA.  Also the other results are skewed toward EMD and place so "placelocksmith" or "locksmith-place" or "locksmithsinplace".  The local results have stronger DA and PA, but without EMD/PMD so for example"tonyslockbusters.com" etc.  So, look at the google results and see what differentiates those top listings from the non top listings

If I am misunderstanding...let me know and I can try and help

Glad to try and help best of luck

I had the h1below the fold which might lead to bounces -- obv. you have to wait and see.  For me, the copy reads a little bit weird using the phrase so much -- maybe that's me.  I think in terms of SEO it looks fine -- maybe some UX things I am not totally crazy about -- but I the users are the ones that decide not me.

Best of luck

The only other thing that I could think of would be if the links for your client's site are newer and have not been detected yet -- otherwise if they are essentially identical links, I am not sure as to why they would not be listed -- that might be a question for the moz people.

Going back to your original question -- you can filter for nofollow links on OSE -- go to the Inbound Links tab and then filter for show only rel="nofollow" and that will show all the nofollow links going to a particular URL.

Before addressing the broader questions here -- drill down to the actual pages, and not just the domains, that are linking to your site and your competitors to see if there are any glaring differences there.   i.e. homepage link vs. profile link etc.

How does your competitor get a link from adobe.com?  Looking at the adobe page linking to their site is the first step and then go from there.

Just to add a bit to the discussion if you did not see this already:

http://moz.com/blog/early-look-at-googles-june-25-algo-update

Essentially, I think you are asking is, let say... moz did an a/b test on their homepage with a as the page left as is and made the b page with more copy, then which one would rank higher for the main keyword? (assuming they could compete against each other for ranking? and the extra copy is not necessary related to the keywords?)

I don't think B would rank better, but it is impossible to say for certain

I would think that eventually the page that converts better would develop stronger signals to google than the on-page copy to separate it from the worse converting page -- more conversions, better metrics, (maybe more links?) etc. that also get folded in to the algo.

I think that when ppl say very little copy on landing pages is because you want the landing page to be all about conversion as to not distract the visitor from the task at hand.  For instance, if you have a landing page geared towards email sign-up, you don't want 5000 words and then a box at the bottom to capture the email.  You want as simple as possible -- maybe just the email capture box.

Obviously if your home page is used for conversion there are ways to maximize SEO -- good title tags, you need to include copy - but always keep in mind the goal of the page, and if you have good user metrics that gets folded in as well.

I don't think it is one or the other: SEO vs. CRO.  You can learn a lot just by looking at the Moz.com homepage.

The "follow potential customers around the web for the next 30 days" is what I personally find annoying.  In principle, it sounds like it could work, but being remarketed to has turned me off to a few brands for whatever reason...maybe I'm in the minority or maybe people don't notice it and/or realize that the brand controls the ads as opposed to Google?

Anyone have success with re-marketing?  If so any particular strategy?

I have been hesitant to try it out b/c I personally find it a bit annoying, but I am willing to change my mind if people have had success.

I had seen that post by Rozek a while ago, but forgot about it, so thanks.

I think the key here is "a slow, diverse and steady acquisition of reviews over time is a much better strategy than trying to make a big splash all at once"

Any one have good strategies to get product reviews from customers? Whether general or specific to G+, Yelp, On Page, local review sites, etc?

Thanks

To my knowledge there is not a single place that is known as a hub for e-commerce merchants -- you didn't mention SF and San Jose which are big tech hubs.  Why not just run the AdWords campaign to see where you get nibbles from,  get real data and then focus on those areas where you get more interest from?

No

see:

http://www.rimmkaufman.com/blog/site-search-dynamic-content-and-seo/01032013/

http://www.mattcutts.com/blog/search-results-in-search-results/

My feeling is that if that site search info captures long-tail traffi,c why not find a way to make an indexable page targeting the words that have received traffic to that search page.  Cutts writes in the post I linked to:  "Google does reserve the right to take action to reduce search results (and proxied copies of websites) in our own search results"

It's not unreasonable to think that they are unrelated (and why MOZ doesn't show it)

a searcher looking for "football" in the U.S. is not looking for "soccer" info.

Google KW tool is good for ideas , but also look at your competition see what terms that they use, think of synonyms that might be overlooked, word strings that might be underrepresented etc. -- Google KW tool though does not give accurate info in terms of monthly searches, just use it to gauge relative popularity of search phrases.

If your site is commercially based set up an AdWords account -- that is really the best way to see real search numbers.

Well, it depends on how much this site means to you.  It sounds like you got hit by Google, and once that happens the road to recovery is not easy -- as you are seeing -- but also not always possible.  Getting rid of paid links, writing blog comments , forum posts and article pubs. are not strong enough to turn the tide.  I don't want to tell you what to do, but from what I understand (I have not had to attempt a recovery personally) it will be easier to get a new site up and ranking.

Just to piggyback a bit off of Marcus's point -- the benefit of PPC is that you can get a lot of information in a short period of time (at a cost though of course).  Generally, I agree with Marcus' advice, but the key to PPC is experimentation and learning from what works for you, your site, and your visitors/customers and then what doesn't.

i.e. You can set up the two campaigns run them head to head and see what converts better.

I think that it is tough to answer the question posed in title of your post other than to say "a lot".  But I don't think that having a tight "overall site semantic theme" and selling a lot of products are mutually exclusive.

For instance, Home Depot's Title Tag is "Home Improvement Made Easy with New Lower Prices", so that is a massive site where essentially everything is tailored towards fulfilling that one idea, which is extremely broad.

Drill down to product descriptions and they describe individual products and their usefulness in the context of the rest of the home/ other products that they sell.

No that should not be an issue...a single privately sent email to customers should not effect your rankings in the google rankings.  Do the due diligence on the provider company that you worked with, use the open site explorer and Webmaster Tools to see if you have new links, if so where did they come.  It sounds like an issue that is not related to the email...but at any rate try to find out why a dropped happened

The problem with a straight up link analysis is that there are other metrics involved in the equation.  Maybe they have great engagement metrics...there is something about the site that makes it look "better" than the other two you listed...maybe it's the bright colors? the first thing you see are "10% Off", "Free", "save $$S" etc.

I am not going to tell you what to do -- I'm just trying to tell you some of the options.

It looks like most of those links are from indexed search results pages from within their site, right?

If that site promotes your actual business then I would err on the side of caution, and investigate as much as you can, but that's me

check this video about the disavow tool

http://www.youtube.com/watch?v=393nmCYFRtA

Matt Cutts wrote on his blog yesterday:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice.

I pasted that b/c he wrote "English-US" queries, so you are probably good.

Having said that I would be careful with free directories with anchor text like that -- seems a bit too good to be true.

Did you try writing the directory to be taken down? Did you use the disavow tool in GWT?

Where are the other links coming from? Other Directories? What % of links is that to all of your inbound links?

No I don't have any experience with this, but I noticed SEOMoz also has a vanity URL  -- I tested a few other big companies with local presence to see if any there was any correlation, all had the vanity URL.  How do you get the G+ vanity URL?  I'll do it and see if I experience anything similar

I am not sure I understand what you are referring to exactly, but the footage in the video just looks like the internal link report from Open Site Explorer with the url's ordered alphabetically...

That report doesn't show any errors per se it shows the relative "strength" of each url - what each url links to and what links to it.

Clarify a bit and I'll try to help

I looked a few times and am not sure what you're referring to...you want to attach a screen shot?

Here is Matt Cutts talking about this topic:

http://www.youtube.com/watch?v=gRzMhlFZz9I

The idea  is to avoid spammy looking urls (which all of those do) and focus on URLs that are easy for users to remember and link to while also keeping some sort organizational structure for the site.

eg: example.com/widgets/blue

example.com/widgets/green

Aren't you getting letter grades?

You wrote:

"Other than the one you mentioned what information could really help me?"

--The only thing that pops out at me right away is, and I don't know it you do the copywriting, but the language used is extremely technical.  I understand that you are B2B, but you might add some descriptive text to the product descriptions (for long-tail kw's) and a maybe a bit more sales-oriented text.

Christopher,

I am dealing with a similar issue with my company.  Cody's suggestion might work, but in my case, many time the large retailer has no inbound links to the particular product, just the the power of internal linking via its domain strength making it rank high.

I don't really have a great solution other than targeting long-tail keywords that are easier to rank , and including in the Title Tags and Description something to the effect of In Stock, On Sale, etc.  Then buying Ad Words to try and get attention in a similar fashion

Make it logical...if the referring blog says "awesome deal for x" make it as easy as possible  for the user to find the deal and convert b/c ultimately a sale is better than a link.

I would also add that once the deal expires on that particular page you might want to either redirect the incoming traffic to a similar deal or change the language on the linked page to reflect that it is no longer live.

No I have not noticed any differences on other engines...it seems weird that they would have crawled your site and noticed new reasons to devalue your site.

When you say "some keywords" are they the same keywords affected across engines?

I searched "love messages" in the east coast of the US and you are top of the 2nd page.

Give it a couple of days before making any conclusions about the update.

I'll agree with Karl look into those links, some are fine, just looking at a few of the linking pages -- they look questionable.

Daniel,

To your first point -- for my main keywords (which according to Google have been commercial in intent for the last few years -- i.e. the kw queries bring up only retail options) are now showing reviews from authoritative/journalistic sites.  So for instance, "Men's Jeans" might have used to bring up all retail stores, now it might bring 8 stores (plus ads) and 1 or 2 "Men's Jeans" reviews from GQ or something to that effect.

But having said that, I started noticing this about a week ago...

Yeah I think that I have seen that before.  It looks like a G+ Local page for a company.

Is DIY Kitchens the name of a store in your area, and is "DIY Kitchens" what you searched for?

I have not seen any studies indicating such a thing,

(but my guess is that is that dwell time seems to be such a strong signal of relevance that google would never release that info, I could be totally wrong though)

An idea to improve UX... if you have a page with 2 paragraphs of text, take the average  time it takes for 10 ppl in your office to read it and set the 'bounce rate' accordingly.  Then you'll know if ppl are reading it.

If you have a page with 2000 words, avg. that time, etc.

If visitors bounce too soon, edit the text until your office avg. meets visitor avg.  That would equal relevance right?

Hey Jason,

I have been studying this SEO stuff for the past 10 months ( so I am no expert), and the conclusion I am coming to is that you have to play Google's game (as it seems like you are doing) while constantly looking for other sources of traffic/ customers.

My feeling is that Google wants the commercial landscape to essentially look like a shopping mall -- minimal effort to find what you need (Hmmm.... I need a new DVD player. Oh there's Best Buy! I'll go there, I've heard of that place).  So small business needs to try to differentiate as it does in the real world

But just the eye test on your homepage...(take this with a grain of salt, I'm just trying to help)

i don't like the vertical "Sale" banners they look cheesy, and the moving reviews -- 1) they are too fast/ impossible to read and 2) I always look at Amazon and Zappos, and what do they do? Reviews = Stars.  Also if I'm nitpicking, the product photos on the homepage are a bit on the small side

Also this product:

Denver TCU-203C portable stereo with USB - Pink

is listed as out of stock ...so? what do if I want that? Is there something similar?

Just some thoughts...

I'm with Jesse -- it will take a bit before we can tell anything conclusive, but I'll watch my site, and if I notice anything I will report and add to the discussion.  I don't think it will be anything unexpected if you have been following what Google says and watching the trends within your markets for the past few weeks/months.

But we will see...

Vels,

I just looked at the site -- I don't know what blikkenslager means, but you do have it written 13 times on that single page, plus the URL which makes it 14. You also have many of those occurrences of blikkenslager linked to that same page, and the alt tags are also blikkenslager.

Internal links should point to other pages on your site not the same page that they are on.  Reduce the amount of times you write your keyword -- are there synonyms to that term that might work.  Think of the user when making these changes, and how to make the better more helpful to the user rather than gaming Google.

I'm a little unclear as to what you mean in your question...but

So you have three targeted cities within a state ranking well for one landing page...

Then a different landing page ranks on the second page in a fourth city, but you want the same landing page for all four cities?

How are you targeting these cities with the first landing page?

Can you apply the same methods for the fourth city and the second landing page that you used to rank well for the first landing page in those cities? Or do you need the same page in all four cities?

You wrote:

"The main problem also is the niche I work in is not the best, I know nothing about it which makes things worse."

The first thing that sticks out at me is the title tag of your page: repsole.com - a leading supplier of datacom and......  it goes on forever.  It seems like there is no focus.  I noticed that on a few other category pages.  That would be a good start I think.

But...

My advice would be to start learning about the company (what does it sell? who are we selling to? why are they buying from us? what are the best selling products? what products make the most profit? etc.) and then you will start to have an idea of what keywords to optimize for.

Then google those keywords, and try to learn as much as possible about competitors.  And note what are they doing? Why are they doing it? How do I catch up?

The products on the repsole webpage are so foreign to me, that  if I were in your shoes, I would not feel comfortable until I had a grasp on the basics of the company, its niche and the market -- and knew the language of the company, niche and market.

Hopefully that helps

No it should not.  Particularly if you are using that term as your h1 (which doesn't have huge ranking influence).  Your h1 should have keywords and should be relevant for the user -- generally it is one of the first things a visitor will see when landing on your page.  You want your page and h1 to be relevant and readable for the visitor.

The Google algo is developed enough that it will understand prepositions, conjunctions in proper context.  So if it makes sense to use "in" for the context of the page then use it, if not don't.

Thanks for the reply,

I actually noticed something after testing this the internal linking ...the company logo points to default.asp and the sitewide 'home' points to /...I agree that that should be fixed.  Now the next question is what the deuce is Default.asp?

Thanks for the reply... the problem is that the CMS that hosts the store cannot 301 from default.asp to /.  The strongest signal it can send on the homepage is a canonical link.

In OSE I have 3 of my top 5 pages as store.com, store.com/Default.asp, and store.com/default.asp -- I have a canonical version of at store.com/default.asp.

I have inbound links coming to all three urls -- b/c OSE is listing these as seperate pages does that mean the link juice is not being consolidated?  Or is this not something to worry about?

Thanks for the response James.

The 301 redirect makes sense.

Maybe you know the answer to this question b/c I was thinking of this as a possible solution the other day.  The correct URL pages have canonical tags on them, so what would happen if I were just to cut and paste the correct URLs over the incorrect URLs within the navi. page?  Would that make duplicate content issues, b/c internally the correct URLs are live, but the SERP results would still be for the incorrect URLs?  Is the canonical tag too weak of a signal in that case? Would the SERPs eventually drop those indexed search pages?

Thanks again for the help, as you see I am still learning this stuff, and don't want to  screw up too bad

Hi,

I made a mistake on my site, long story short, I have a bunch of search results page in the Google index.  (I made a navigation page full of common search terms, and made internal links to a respective search results page for each common search term.)

Google crawled the site, saw the links and now those search results pages are indexed.

I made versions of the indexed search results pages into proper category pages with good URLs and am ready to go live/ replace the pages and links.

But, I am a little unsure how to do it /what the effects can be:

Will there be duplicate content issues if I just replace the bad, search results links/URLs with the good, category page links/URLs on the navi. page? (is a short term risk worth it?)

Should I get the search results pages de-indexed first and then relaunch the navi. page with the correct category URLs?  Should I do a robots.txt disallow directive for search results? Should I use Google's URL removal tool to remove those indexed search results pages for a quick fix, or will this cause more harm than good?

Time is not the biggest issue, I want to do it right, because those indexed search results pages do attract traffic and the navi. page has been great for usability.

Any suggestions would be great. I have been reading a ton on this topic, but maybe someone can give me more specific advice.  Thanks in advance, hopefully this all makes sense.

Hi

Issue:  I have old versions of a product page in the Google index for a product that I still carry.

Why: The URLs were changed when we updated this product page a few years ago. There are four different URLs for this product -- no duplicate content issues b/c we updated the product info, Title tags, etc. So I have a few pages indexed by Google for a particular product.  Including a current, up-to-date page.

The old pages don't get any traffic, but if I type in google search:

"product name" site:store.com then all of the versions of this page appear.

The old pages don't have any links to them, only one has any PA, and as I said they don't get any traffic, and the current page is around #8 in google for its keyword.

Question: Do these old pages need 301 redirects, should I ask google to remove the old URLs?  It seems like Google picks the right version of this page for this keyword query, is it possible that the existence of these other pages (that are not nearly as optimized for the keyword) drag it down a bit in the results?

Thanks in advance for any help

Dana,

Did you ever run into this issue with one of those volusion stores?