Best way to present Google Analytic Reports

[aplnz2017]

Hi Everyone, I’m just looking to produce some quite detailed reports for our google analytic can someone suggest a format or templates for the best way to present this information. Also can someone suggest  what the best variables are to capture from a reporting perspective. We don’t sell on line so im just aliitle bit curious about what to include in  terms of conversions etc

[zeehj]

Hey there–it's hard for me to know what you should report on, but just because you're not an e-commerce site doesn't mean that you don't have important user behavior metrics you can report on and learn from.

I like these "starter dashboards" from my friends at wholewhale.com. They're labeled "nonprofit" dashboards, but they can be applied to any GA profile. You might also have a better time producing visually engaging, customizable reports with Google's Data Studio (a how-to guide from WW here).

If you need more help, let us know what your site's main goals are (why did you build your site? what does it do? what promise is it supposed to deliver on for users? what questions/tools/products does it offer visitors?)–then the community and I can give you more specific recs!