What happens when most of the website visitors end up at an "noindex" log-in page?

[vtmoz]

Hi all,

As most of the users are visiting our website for log-in, we are planning to deindex login page. As they cannpt find it on SERP, they gonna visit our website and login; I just wonder what happens when most of the visitors just end up at homepage by browsing into an "noindex" page. Obviously it increases bounce rate and exit rate as they just gonna disappear. Is this going to push down us in rankings? What are the other concerns to check about?

Thanks

[vtmoz]

Hi Linda,

So, if we noindex the popular page of our website, what difference it is going to make at Google beside that page not showing up in SERP.

Actually I have replied to the related thread to your post below: https://moz.com/community/q/log-in-page-ranking-instead-of-homepage-due-to-high-traffic-on-login-page-how-to-avoid

Please suggest.

Thanks

[Linda-Vassily]

Noindex doesn't mean the page is invisible to Google, it just means it won't show up in search results. So no one "disappears."

[vtmoz]

Hi Matijn,

Thanks for the response. Actually our login page is the most visited page on our website and it's taking over other pages by beating homepage on rankings. So just wondering how about removing it from search index. So most of the visitors are going to come to our website but will end up on deindexed login page. How it works. Please suggest.

Thanks

[Martijn_Scheijbeler]

Maybe I don't get it, but why wouldn't you want your users to find your login page. Apparently that's what they're looking for. That's why I'm having a hard time figuring out why you would want to no-index that page.