Should ALL of my blogposts be focussed on my main target keywords for my site?
-
Hi everyone.
I am an interior designer and I'm looking to boost my rankings locally for my target keywords (eg: Interior designer in Cheltenham) and I'm wondering about whether my blog posts should all be planned out with this (and other similar, location based) keywords in mind. For example, should I always make my target keyword for each blog post something related to 'interior design in xxx' or should I look for other keywords just related to my field? Eg: interior design tips, furniture guides, paint colour advice etc, just because it is related?
As an example, I am planning a blog post to go on my website which will be about a trip I'm taking to Copenhagen. Could my keyword therefore just be something like 'interior design', and this would be okay?
Thanks for reading!
Lauren
-
Firstly, it is important to note that keyword stuffing, or excessively using the same target keyword in your blog posts or other content, can actually harm your rankings rather than improve them. Google's algorithm is smart enough to recognize when content is over-optimized and may penalize your website accordingly.
That being said, it is still important to include relevant keywords in your content to improve its visibility and relevance for search engines. Instead of solely focusing on location-based keywords like "interior designer in Cheltenham," try to incorporate a mix of other related keywords such as "interior design tips," "furniture guides," and "paint color advice." This way, you can attract a wider audience who may not necessarily be searching for a local interior designer, but are still interested in interior design-related content.
Regarding your blog post about your trip to Copenhagen, you could potentially use a more general keyword like "interior design" or "design inspiration," but it would be best to also include location-based keywords such as "interior design in Copenhagen" or "Copenhagen design trends" in your content to help boost your local rankings.
In summary, it's important to strike a balance between incorporating relevant keywords and avoiding over-optimization. By including a mix of location-based and general keywords in your content, you can improve your visibility and attract a wider audience to your website.
-
Hey there!
I am here asking my question just because I'm signed up for free version of MOZ and can't ask question directly. My question may be a bit irrelevant, but if someone can help, I'll be grateful.
I have a blogging site in Urdu language named Urdu Stem. I am working on its SEO for some months but not getting that much success. I am now trying to focus on the blogposts that relatively show up in top 20. Here's one of the posts on how to sell on daraz. Can someone please view it just once and suggest some useful things to do? -
Hi Lauren
It's inevitable that you will use keywords that target other pages. When you do, link back to the page from the blog. So for example, if you use the term 'Interior Lighting' which inevitably you will, then link through that anchor text back to the page on your site that targets that phrase.
You would be pretty hamstrung if you created blog posts without being able to reference different parts of your site! Just try and keep the links down to 1 in 100-150 words, that's all. If the page you are linking to is not in the main menu, ie 1 or 2 clicks down you will strengthen the internal linking structure of your site and the anchor text will help. If it is in the main menu, the anchor text will have no benefit as Google only looks at the first link.
Hope that helps
Regards
Nigel
-
Hi there, thanks so much thats such a helpful answer. I just searched for 'keyword cannibalisation' and understand now. I'm so pleased I didn't target everything at the same keywords! Thanks again
-
When targeting keywords with your blog, you should not be targeting keywords that you are targeting with your main site. That's called "keyword cannibalization", and it splits your ranking authority.
Generally, blog posts target keywords at the top of the conversion funnel (how to's, design ideas, etc) vs the bottom ("find an interior designer near me").
There are lots of tactics, but the blog is longer tail than your main site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Planner not showing exact match
hi guys I'm currently trying to optimize a site for 'Recruitment Agency North West' when I enter his term into keyword planner it gives me no results for the exact match, but offers me figures for 'Recruitment Agencies North West' Am I to assume that nobody has ever searched 'Recruitment Agency North West'?!!! and that I should be focusing on 'Recruitment Agencies North West' as my main key phrase? Is there another site other than keyword planner that will give me results for 'Recruitment Agency North West'? cheers M
Keyword Research | | Staunton_Rook0 -
Question about ranking for long tail keywords
So I am looking at some long tail keywords for my web design company, for example: "website development and design company" The top results are websites that are not optimized for that specific keyword but about "web design & development" in general. The top ranking sites also have quite high PA with lots of links. If I were to create a page specifically about that term would it be fairly easy to rank for since the top ranking pages are not optimized for that keyword?
Keyword Research | | WebAdvancedUK0 -
Google Keyword Tool
Hello, Is the Google Keyword Tool the only reliable source for stats on keyword search volume on Google? The tool returns "no data" results for keywords I would expect to have some, if not much, search volume. I would like to cross-check these results, if possible. Thanks!
Keyword Research | | nyc-seo0 -
Why will my site not rank for this keyword?
My site http://www.electric-heatingcompany.co.uk/ performs quite well for most of my keywords and gets ok traffic. But for "electric radiators" it just isn't ranking? I was thinking about redoing the landing page for it? Can anyone offer some insight as to what else I could do? Here is the current electric radiators page http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/ Thanks, Laura
Keyword Research | | lauratagdigital0 -
Best Practices For Keyword Optimization
Hey currently building a new page on a clients site in the weight loss niche. The keywords he wants to rank for are the following: <colgroup><col width="198"> <col width="64"></colgroup>
Keyword Research | | monster99
| [fat burning foods] | 49500 |
| [foods that burn fat] | 22200 |
| [fat burning foods for women] | 2900 |
| [belly fat burning foods] | 2900 |
| [best fat burning foods] | 1900 |
| [fat burning foods for men] | 1900 |
| [list of fat burning foods] | 720 | His site is new, but he has excellent content production capabilities. My question is, in terms of optimizing the page (the title and url) for these keywords would you focus on the highest volume keyword. In this case the highest volume keyword is "fat burning foods" however is the most competitive and dominated by high domain authority sites (50+ vs. clients site which is around 30). Thus its highly unlikely he will rank for that keyword for quite a while. But for the keyword term "best fat burning foods" the competition is alot less in terms of DA and other factors but volume is smaller with 1900 hits a month. So would you optimize the page (the title and url) for "best fat burning food" or would you optimize thinking about the long-term and eventually ranking the keyword "fat burning foods". My thinking would be to optimize the page for "fat burning foods". And that the benefits of optimizing (url and title) for "best fat burning foods" isn't ideal for the long-run. Any suggestions or advice would be appreciated. Cheers, Mark0 -
Analysing more than 5 keywords?
I have the habit of analysing 80 to 100 keywords per topic and I really do not see myself exporting 20 5-lines Excel sheets and then merging them before getting to analysis itself. Is there a way around this (very strict) limitation?
Keyword Research | | ResourceLab0 -
Location-based Keyword Targeting
We are located in Denver, Colorado. I want the majority of the site to be focused on Denver keyword terms but I also think we should branch out to other cities around Denver, as well as around the keyword "Colorado." What's an appropriate way to do this? I've seen site that have a page for every city in the area but it looks terrible and doesn't really fit into the site. How do I cross link to these new city pages (I don't want them in the main navigation)?
Keyword Research | | kylesuss0 -
REAL demand for a keyword?
I once read there is a way to use google adwords to see the REAL demand for a specific keyword, google adwords tool and other tools seem to be not-so-accurate. I just don't remember the exact method, can you please remind me?
Keyword Research | | jest0