Why will my site not rank for this keyword?
-
My site http://www.electric-heatingcompany.co.uk/ performs quite well for most of my keywords and gets ok traffic.
But for "electric radiators" it just isn't ranking? I was thinking about redoing the landing page for it?
Can anyone offer some insight as to what else I could do?
Here is the current electric radiators page
http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/
Thanks,
Laura
-
Hi Laura
When I checked (and I've just checked again), the real time results show that the title tag is showing the company name. If you, or another person have made these changes, they haven't been saved and effected the change.
I've attached a screenshot of keyword analysis for that page - only showing critical and high factors. You can see that it references the Title Tag in two areas as being unticked.
The number 2 in your url will be fine and shouldn't cause you any issues at all. As a starting point, your title tag and your images titles and alt tags should resolve it. You can then work at marketing that page etc.
I would really recommend the moz toolbar, I don;t think I could live without it to be honest! When you know what you are looking for, it tells you exactly what you need to know in an instant.
-
Thanks Jo - I've done most of those as well as increased keyword density.
I didn't create the site originally but I noticed that the link that is indexed in Google is this one http://www.electric-heatingcompany.co.uk/index.php/electric-radiators/
Where the one that should be coming up is http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/
Is it the 2 in the URL that is affecting the site position? If I change the permalinks I'll have to set up redirects? would that be better? I don't have access to Ht access at this point also.
Laura
-
Hi Jo do you know of any faster ways for getting quality back links?
-
Hi Laura
I just took a quick look at the page and did some analysis with the SeoMoz toolbar - you can download that as a chrome extension and its brilliant for a quick healthcheck on your individual pages.
The first thing I noticed was that you have the Title tag <title>as your business name - The Electric Heating company. I would start with immediately changing that to Include your keyword at the beginning.</p> <p style="color: #5e5e5e; font-family: Helvetica, Arial, sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">I only checked a few of your pages, but all were named with your business. A classic no-no as Google definitely uses the title tag to find out what your page(s) are about.</p> <p><span style="color: #5e5e5e;">Another thing, you have a couple of images on there named radiator3 and radiator4...consider renaming those images and adding alt tags to include 'electric radiators for conservatories and EHC Electric Radiators.</span></p> <p> </p> <p><span style="color: #5e5e5e;">I also noticed you have a wordpress site. I'd really recommending adding the Yoast Wordpress SEO plugin. That trains you how to optimise your pages and I have had great success with that.</span></p> <p><span style="color: #5e5e5e;">Hope that helps - that will definitely help you get ranked for the term. </span></p> <p> </p> <p><span style="color: #5e5e5e;">Thanks</span></p> <p> </p> <p><span style="color: #5e5e5e;">Jo</span></p></title>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Approach to synonym keywords when you already rank in position #0 and #1
Hello community! My site cryochambers.com is ranked #0 and #1 for the most important keyword in the cryotherapy industry:
Keyword Research | | Nobody1599597270247
"cryo chamber": page A
"cryo chamber cost": page A
"cryotherapy chamber": page B A couple new keyword are also trending now:
"cryogenic" replaces "cryotherapy"
"machine" replaces "chamber" I would be most grateful if you can suggest an approach to also rank #1 and #0 with the variants? FYI:
Page A: https://www.cryochambers.com/
Page B: https://www.cryochambers.com/cryo-chamber-sauna-cost/0 -
Help - my site is losing rank fast and I don't know what I've done!
My site Easigrass.com had been ranking well but recently it's started to fall in the ranks. I don't know why but I've fallen 4 places on the last 2 months for the keyword 'artificial grass'. anyone willing to take a look and throw me there thoughts?
Keyword Research | | Easigrass1 -
To switch high-ranking keyword for one with higher volume?
I have a client who already ranks very well for the keyword "odor removal service" (#3 average rank). I'd like to use this as my primary keyword phrase, but the search volume is not very high (avg. monthly search of 90). A similar keyword phrase like "odor eliminator" has a search vol. of 4400 and the same competitiveness. Even its long-tail derivatives like "natural odor eliminator" still have a much higher volume (360) and would be a more accurate description of the service. In cases like this where you are already ranking well for a relevant keyword (but are still not generating much traffic), is it worth losing that keyword ranking in the hopes of ranking better for a keyword with higher volumes. Just to be clear, I'm not referring to a secondary keyword, but to the main keyword phrase around which we'll be building primary and secondary related keywords. Thanks for any feedback.
Keyword Research | | Mike_E0 -
Keyword difficulty report - am I stupid??
Hi, Im a programmer but SEO newbie and I am trying out Moz Pro. To be honest I feel really disheartened right now, I find the world of SEO very difficult and full of conflicting information. Anyway, I am trying to get my head around the Keyword difficulty tool in order to determine what keyword I want to go after and what I would need to do in order to outrank the competitors. The website with the highest PA, most external links to the domain (4000 versus around 80-90), the most linking root domain and the best on page optimasations ranks nr 5. The website that ranks 1 is the only one with good social signals. All of the websites has the keyword in the page title. What am I missing? This makes no sense to me. Is this Keyword tool reliable? VERY grateful for any help from you guys.. /Emma
Keyword Research | | EmmaGrey0 -
Using a country in your keywords
My company has recently started offering services in South Africa - which is great - same language - lot of potential there. But I suspect our keyword research is suffering from "thinking like a foreigner". i.e. "buy cars South Africa" rather than "buy cars". Wouldn't google.co.za naturally assume: 1) Anyone using their service for "buy cars" is looking for "buy cars South Africa" (I know it's more complicated - Google will give different results the more it can figure out about your location) 2) That any co.za site optimised for "buy cars" is automatically 90% optimised for "buy cars South Africa" too - so isn't a productive long tail query (against something like “buy sports cars”) I appreciate that some companies will be TARGETING foreign browsers (i.e. holiday accommodation South Africa) so will need to explicitly optimise their on-site for the country for “foreign search engines”. But I'm asking about companies in South Africa targeting people from South Africa.
Keyword Research | | Ali310 -
Should i go with 50% Keyword Competition ?
I just checked through seomoz keyword tool and found one of my keyword which "Photoshop Stroke Brushes" have around 50% competition.. should i continue to go with or can you suggest me any same keywords ?
Keyword Research | | xplodeguru0 -
Local Keyword Geolocation
I am really confused about how geolocation and search works. For example, I can search "Air Conditioning Repair" in Google and will get local search results depending on my geolocation. How do I set up keywords in SEOmoz "Air Conditioning Repair" and get the ranking depending on the users geolocation? Do I have to have the keyword "Sacramento Air Conditioning Repair" to get the same results if I search within the vicinity of Sacramento with the term "Air Conditioning Repair." Thanks in advance for everyones help on this question.
Keyword Research | | TalkingSheep0 -
How should I use keywords in a sentence?
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia My question is... Is it better to use the phrase, even though its odd? Ex: Stained Concrete Virginia is a great product Or is it better to make it a natural sentence? Ex: Stained Concrete in Virginia is a great product? Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase. Thanks! Tim
Keyword Research | | Timvroom0