Raise in ranking but drop in visibility, also question about wordpress themed SEO
-
Hello,
my first question is, i started working in August on a website for furniture repair and services that is a local business and who ever setup the website and did the SEO before me implanted the front page content and many other pages in the theme itself, we got Yoast premium and i mostly get bad rank of the page both from Yoast and Moz im guessing because it is simply cant find the links and content that is on the page since it is in the theme code. should i recommend the company to do a makeover and move everything to the actual wordpress page?
Also many changes has been made to the website, too many to track and i have seen in the past month an continues drop lower and lower of our visibility, but yet in the past week and half huge jump in some rankings. some of them are for hard to rank keywords, a jump of sometime 20/30+ up the ranks.
since i dont have a track of all the changes has been made, is there a way to know what cause it?Also one last question,
i have implemented google tag manager and been configuring it for the past month and now i have finally getting close to track all metrics we would like to track, i have removed all google analytics codes that i knew of and managed to find through search through the theme and plugins but yet when i fire up tag assistant it shows two codes the tag manager and analytics, i know it could interfear each other or give false/double readings. is there a way to track it and remove it? i have went through all theme files.. and cant find it..Thanks!
-
Hello,
Well if your rankings are going up, you must be doing something right. Congratulations. I would just start going through the pages one by one and run a site audit in MOZ and start correcting any problems found. Just start one page at a time and keep going until you have fixed as many issues as possible. Make sure all your Meta tags and on page SEO is correct and then start your offsite SEO. Try writing some good articles and try to get as many high-quality backlinks as possible.
Best Regards
-
Hi SharonEKG,
Thanks for your questions! In order to maximize the chances of receiving helpful responses, we recommend asking your questions in the forum one at a time -- and providing any relevant screenshots, links, and data that will help folks answer each one.
Here are some other great tips for getting the most out of the Q&A forum: https://moz.com/help/guides/qa-overview/asking-question-qa.
I hope that helps!
Christy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Weird SEO Problem - No Longer Ranking in Some Areas
Hi Everyone, I’ve got a weird SEO issue that I hope you’ll be able to help with. I’ve broken it down in to the key points below: Impressions for our primary and secondary keywords dropped dramatically on 02.10.17. Impressions have only dropped on non geographical keywords. “UK” variants are still ranking well. Investigation shows we’re not ranking outside of London at all for primary and secondary keywords. Primary and secondary keywords are still ranking well in London, the city where we’re based We’ve looked at our competition who do rank for the primary keyword both in and outside London. We noticed we have our “postaladdress” in our schema. The competition don’t have their address in their schema. We updated our schema 2 weeks ago and now use the Yoast schema which is the same as our competitors use. Approx 1 week after removing the schema we started showing up for primary and secondary keyword again, but very low - fluctuating between page 15 and page 24. It’s been 2 weeks now and no improvement. AHREFS and google webmaster, both incorrectly detail that we rank top 5. Which is true to a degree, but only in London. Thank you in advance!
Local Website Optimization | | rswhtn0 -
In local SEO, how important is it to include city, state, and state abbreviation in doctitle?
I'm trying to balance local geographic keywords with product keywords. I appreciate the feedback from the group! Michael
Local Website Optimization | | BFMichael0 -
Page optimisation score = 93, but rank on 2nd page?
So, one of my pages has an optimisation score of 93. The DA of the website is 74 and is lower than many of our competitors, but to rank 12th? Anyway, does anyone have any suggestions? All the images are under 100kb, but the page speed isn't great (not something I'm currently able to change). All alt tags are using variations of our keywords.
Local Website Optimization | | SwanseaMedicine0 -
One of my man pages is not ranking and does not seem to exist.
One of my main pages is not ranking and does not seem to exist. I have gone through every tool on webmaster and yoast. I cannot find an error, but every metric I know of says my page should be on the first page of my target search term. Moz graded it as an A, but It is not ranked on any page. Can someone please help?? my target search is "Jekyll Island Wedding Photographer" my home page shows up on page 2 but this page http://saintsimonsphotography.com/jekyll-island-wedding-photographer/ is my page that does not seem to exist. I have never had this problem with any of my other businesses. Jekyll island is the next island over and I need this term to rank. Thank you for any help.
Local Website Optimization | | krivec80 -
Need an Local SEO's expert opinion regarding a client trying to improve their rankings.
I have a business i'm working with right now who wants to improve their rankings in a very competitive legal niche. Are there any Local SEO gurus out there that would be willing to explain in a paragraph or two what's going wrong? Let me know if you'd like to help and I'll PM you the domain.
Local Website Optimization | | BrianJGomez0 -
Optimizing Local SEO for Two Locations
Hi there! I have a client that has just opened a 2nd location in another state. When optimizing for local I have a few questions: We're creating a landing page for each location, this will have contact information and ideally some information on each location. Any recomendations for content on these landing pages? The big question is dual city optimization. Should Include the city & state of BOTH locations in all my title tags? or should I leave that to the unique city landing pages? What other on-page optimizations should i consider across the site? Thanks! Jordan
Local Website Optimization | | WorkhorseMKT0 -
Is this cloaking or some dangerous blackhat SEO tactic?
Hey wonderful SEO guys, I need your advice. Would the following be considered cloaking, or a black hat SEO tactic. I performed the following search for Guess tops on Google: "Guess women's tops." Please see the attached image (Guess 1) of the description tag that comes up with this search. This not the primary page description tag, but when you visit the women's tops tag, that description is not visible on the page. In fact it is placed in the meta name section (see Guess meta-name description image). The information appears as a description on a SERPS depending on the keyword search performed, but the text is just not visible on the tops page. Can this be considered a form of cloaking? If not, is this a dangerous blackhat SEO tactic, or actually nothing to be worried about? We are thinking of doing something similar with some of lengthy homepage introductions-making them invisible, but still appearing on SERPS, as long as it relates to content that is clearly on the website, or what the website is about. Please advise. Thanks. qiNXxYR.png BXKZn08.png
Local Website Optimization | | Lovingly0 -
International site, be visible on both .com and .co.uk?
Do you guys have any tips to increase the visibility in both Google.com and Google.co.uk? The site today, have good visibility in USA, but its poor in the UK... Information: The server is based in US. No region is set in the Google Webmaster Tools. Incoming links are from global regions, mostly US. Do we need to add a specific section for the UK (uk.site.com or site.com/uk/) and specify region in GWT to make sure Google handle this the right way? Its a lot of work, rewrite all the content for another section, which also is in english...
Local Website Optimization | | Vivamedia0