URL structure for am International website with subdirectories
-
Hello,
The company I am working for is launching a new ecommerce website (just a handful of products).
In the first phase, the website will be English only, but it will be possible to order internationally (20 countries).
In a second phase, new languages and countries will be added.I am wondering what is the best URL structure for launch:
- Start with a structure similar to website.com/language/content (later on we will add other languages than english)
- Start with a structure similar to website.com/country/content
3) Start with a structure similar to website.com/country-language/content (at the beginning it will be all website.com/country-en/content)
What do you think?
Cheers
Luca -
Hi Luca
I would use option 3 where you add country followed by language.
website.com/uk/en
website.com/ca/fr
website.com/ca/enThis will allow you flexibility when there is a country with two languages like Canada.
Just remember to use the hreflang tag on all pages.
https://support.google.com/webmasters/answer/189077?hl=en
Fitflop do this very well www.fitflop.com/uk/en
I hope this helps
Regards
Nigel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to deal with parameter URLs as primary internal links and not canonicals? Weird situation inside...
So I have a weird situation, and I was hoping someone could help. This is for an ecommerce site. 1. Parameters are used to tie Product Detail Pages (PDP) to individual categories. This is represented in the breadcrumbs for the page and the use of a categoryid. One product can thus be included in multiple categories. 2. All of these PDPs have a canonical that does not include the parameter / categoryid. 3. With very few exceptions, the canonical URL for the PDPs are not linked to. Instead, the parameter URL is to tie it to a specific category. This is done primarily for the sake of breadcrumbs it seems. One of the big issues we've been having is the canonical URLs not being indexed for a lot of the products. In some instances, the canonicals _are _indexed alongside parameters, or just parameter URLs are indexed. It's all very...mixed up, I suppose. My theory is that the majority of canonical URLs not being linked to anywhere on the site is forcing Google to put preference on the internal link instead. My problem? **I have no idea what to recommend to the client (who will not change the parameter setup). ** One of our Technical SEOs recommended we "Use cookies instead of parameters to assign breadcrumbs based on how the PDP is accessed." I have no experience this. So....yeah. Any thoughts? Suggestions? Thanks in advance.
Intermediate & Advanced SEO | | Alces0 -
Product URL Optimisation
Hi guys, We are currently trying to add new products to our site but we are in a quandary on what type of URL structure to pursue. For example:
Intermediate & Advanced SEO | | michel_8
Product Name: Aspect Exfoliating Cleanser 240ml https://www.example.com.au/aspect-exfoliating-cleanser-240ml (including the size)
VS
https://www.example.com.au/aspect-exfoliating-cleanser 1.) Which is a better URL structure based on SEO 2018 and why?
2.) Is there any merit in removing the size from the URL key with the aim of attracting more traffic? Keen to hear from you guys! Cheers,0 -
How i get link to my website
hi i'm very new in seo want to have links to my website:www.warningbroker.com how i can get links to my website?
Intermediate & Advanced SEO | | marketing660 -
International SEO and Website Redirection
Hey there Mozzers, If you have a website for example www.example.com and you wanted to target Australia and UK and you owned the .com.au and .co.uk. Would that be ok if everything redirected to the .com ? I know that having the .com.au is a signal for Google but the redirection is causing me troubles. Would that be huge of a difference if everything redirected to the .com version of the site?
Intermediate & Advanced SEO | | AngelosS0 -
Need suggestion for URL structure to show my website in Google News section
I need suggestion for URL structure to include my news section in Google News.Google recommend any specific URL structure to include website in Google News.?
Intermediate & Advanced SEO | | vivekrathore0 -
International SEO
Hi all, The company that I work for is planning to target some french (and some other foreign) keywords. The thing is, in our industry, you can't just hire someone to translate the content/pages. The pages have to be translated by an accredited translator. Here's the thing, it costs a LOT of money just to translate a few thousand words. So, the CEO decided to translate a few of our 'core' pages and SEO them to see if it brings results. My questions are, would it be possible from a technical point of view to simply translate a few pages? Would that cause a problem for the search engine crawlers? Would those pages be 'seen' as duplicates? Thanks in advance guys!
Intermediate & Advanced SEO | | EdwardDennis0 -
Dynamic URLs Appearing on Google Page 1\. Convert to Static URLs or not?
Hi, I have a client who uses dynamic URLs thoughout his site. For SEO purposes, I've advised him to convert dynamic URLs to static URLs whenever possible. However, the client has a few dynamic URLs that are appearing on Google Page 1 for strategically valuable keywords. For these URLs, is it still worth it to 301 them to static URLs? In this case, what are the potential benefits and/or pitfalls?
Intermediate & Advanced SEO | | mindflash0 -
Can your site be penalized for changing the url structure and if so how long till you get back?
I'm doing well on yahoo and bing and the only reason I can think of for why I'm not showing on Google is because I changed the url structure a couple of months ago. I have solid on and off page done for this site.
Intermediate & Advanced SEO | | deciph220