Merging websites
-
My company (A) is about the merge with another company (B). The long-term plan is not to keep their brand or website.
In terms of the merge process, I have been doing a bit of research and this is how I'm thinking about doing it so far., which is open minded about changing...
- On the homepage of company B, do a 302 redirect to an information page on the same website which details the merger. This will only be for a year. After a year has passed, do a 301 redirect to the homepage of company A
- Do 301 redirects from all other pages to similar pages on company A. For pages that don't correspond, either do a 302 to the 'merger detail page', or do a 301 to the homepage of company A.
- Bring across any content that is effective at driving traffic.
- Contact all high authority websites that have links to company B and request for them to be updated.
Any tips/corrections appreciated.
Stu
-
That's great - thank you both.
Stu
-
I'd skip step one and just have an additional pop-up/notification bar on A explaining the merger when the visitor is redirected from B. For pages that don't correspond, just redirect to homepage. That way you save a year of less-than-optimal rankings.
I would review the analytics of B and transfer all of the high ranking pages/content to A, set up 301s. Then do the outreach for link changing.
-
I think you have a solid plan, my only thought is not to use the 302. It won't pass link juice over from that home page (Probably their most important) onward to the official site. I would either just 301 right away to the new site, or do a placeholder on the homepage explaining the merger with links to important pages on site A.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to structure website URLs ?
Hi, can anyone help me to understand if having category folder in URL matters or not? how to google treat a URL? for example, I have the URL www.protoexpress.com/pcb/certification but not sure google will treat it a whole or in separate parts? if in separate parts, is it safe to use pcb/pcb-certification? or it will be considered as keyword stuffing? Thank you in anticipation,
Intermediate & Advanced SEO | | SierraPCB1 -
Google cache from my website give another website
Hello, Some time ago, I already asked a question here because my homepage disappeared from Google for our main keyword. One of the problems that we showing up was the Google cache. If you look to the cache of the website www.conseilfleursdebach.fr, you see that it show the content of www.lesfleursdebach.be. It's both our website, but one is focus on France and the other one on Belgium. http://webcache.googleusercontent.com/search?q=cache%3Awww.conseilfleursdebach.fr&oq=cach&aqs=chrome.0.69i59j69i57j0j69i60j0l2.1374j0j4&sourceid=chrome&ie=UTF-8 Before, there were flags on the page to go to the other country, but in the meantime I removed all links from the .fr to the .be and opposite. This is ongoing since January. Who has an idea of what can cause this and most of all, what do do? Kind regards, Tine
Intermediate & Advanced SEO | | TineDL1 -
What is the difference between Multilingual and multiregional websites?
Hi all, So, I have studied about multilingual and multiregional websites. As soon as possible, we will expand the website languages to english and spanish. The urls will be like this: http://example.com/pt-br
Intermediate & Advanced SEO | | mobic
http://example.com/en-us
http://example.com/es-ar Thereby, the tags will be like this: Great! But my doubt is: To /es-ar/ The indexing will be only to spanish languages in Argentina? What about the other countries that speak the same language, like Spain, Mexico, etc.I don't know if it will be possible develop a Spanish languages especially for each region. Should I do an multiregional website or only multilingual? How Google sees this case? Thanks for any advice!!1 -
Is CDN Good For International Website?
Hello - Which solution is better For International Website: 1) using a CDN, or 2) using some VPS's in each location?
Intermediate & Advanced SEO | | Vahid-af0 -
My website is not ranking for primary keywords in Google
I need help regarding some SEO strategy that need to be implemented to my website http://goo.gl/AiOgu1 . My website is a leading live chat product, daily it receives around 2000 unique visitors. Initially the website was impacted by manual link penalty, I cleaned up lot of backlinks, the website revoked from the penalty some where around June'14. Most of the secondary and longtail Keywords started ranking in Google, but unfortunately, it do not rank well for the primary keywords like (live chat, live chat software, helpdesk etc). Since I have done lot of onsite changes and even revamped the content but till now I dont find any improvement. I am unable to understand where I have got structed.
Intermediate & Advanced SEO | | sandeep.clickdesk
can anyone help me out?0 -
How use Rel="canonical" for our Website
How is the best way to use Rel="canonical" for our website www.ofertasdeemail.com.br, for we can say goodbye for duplicated pages? I appreciate for every help. I also hope to contribute to the SEOmoz community. Sincerely,
Intermediate & Advanced SEO | | ZZNINTERNETMEDIAGROUP
Amador Goncalves0 -
Production and Priority Issue for SEO and Website Usability
I am a NOVICE .........My website is about 4 months old. My developer/programmer only has 4-6 hours of work a week so it is going to take 4 months to finish two weeks of work. So I have to prioritize the things that are best for SEO (Our architecture is PHP,Apache and Zend) .** If you are interested I would be curious to how you would prioritize some or all of these. Or at least as many as you can until you get bored.** 1. Optimizing Cart/Conversion - 7 hrs - (Extremely low conversion rates)
Intermediate & Advanced SEO | | Boodreaux
2. Optimizing Speed for usability -10+ hrs (Very slow on initial load time) 10-14 sec
3. Filling in all Titles and Metadata - 2 hrs
4. Contact persistence with cookie...enter data only once. - 2 hrs
5. Social panels for sharing content - 3 hrs
6. Custom notifications for those who opt in. for updates - 5 hrs
7. Shorten 12 key URL's and optimize with key words - 3 hrs (I rank this very high)
8. Install Wordpress Blog - 5-10 hrs
9. RSS Feed - 5 hrs ( Run a feed real time on side of page)
10. Create Content Management System for me - 20 hrs (So I can make changes)
11. Keywords for H-1 Tags - 1 hr
12. At tag for images - 1 hr
13. Use of bold /italics - 2 hrs
14. Canonical tag in head - 3 hrs Any expert advice will be greatly appreciated. Boodreaux PS After studying SEO for 1 month I think the priorities should be #7,#3, #2, #1, #5 (on landing pages) #11, #12,#6, #4, #13, #14, #8, #9, #100 -
Website domain hosting and set-up for foreign domains?
Hi, I am just wondering what the best practice is for marketing a business in two separate countries? I have a new client that wants me to create their website targeted at the UK market which for me is normal but they also want to target Australia (Probably couldn't get any further away) My initial thoughts are that the business would need two separate websites. The first one in the uk and the second website hosted on servers in Australia with different content. Is this correct? or does anyone have any advice which may simplify getting this thing off the ground. Thanks in advance.
Intermediate & Advanced SEO | | AdeLewis
Ade.0