Is a short URL path stronger than a long one for an eshop?
-
Hello Moz Fans !
I'm building an eshop website and reviewing a few competitors website I found something interesting on which I don't have the full answer.
Will it be better for me to organize the products in sub folder or in the root folder (option 1 or option 2)
_Competitor link _shop.com/en/2628-buy-key-origin-the-sims-4-seasons/
Option 1 - Normal organization
_+ _We can add relevant KW in /products/
- product url will be one folder deep more
-
home/
-
home/category/ (category page)
-
home/category/subcategory1
-
home/category/subcategory2
-
home/products (this page does not exist really)
-
home/products/product1
-
home/products/product2
Option 2 - less folders
_+ _We can add all KW in the link directly
- it may be less organize for Google
-
home/
-
home/category/ (category page)
-
home/category/subcategory1
-
home/category/subcategory2
-
home/product1 (all product in the direct folders)
-
home/product2
-
Hello!
For product URLs I would go with the "flat" structure and just do shop.com/product-name (Option 2)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical sitemap URL different to website URL architecture
Hi, This may or may not be be an issue, but would like some SEO advice from someone who has a deeper understanding. I'm currently working on a clients site that has a bespoke CMS built by another development agency. The website currently has a sitemap with one link - EG: www.example.com/category/page. This is obviously the page that is indexed in search engines. However the website structure uses www.example.com/page, this isn't indexed in search engines as the links are canonical. The client is also using the second URL structure in all it's off and online advertising, internal links and it's also been picked up by referral sites. I suspect this is not good practice... however I'd like to understand whether there are any negative SEO effectives from this structure? Does Google look at both pages with regard to visits, pageviews, bounce rate, etc. and combine the data OR just use the indexed version? www.example.com/category/page - 63.5% of total pageviews
Technical SEO | | MikeSutcliffe
www.example.com/page - 34.31% of total pageviews Thanks
Mike0 -
Which url should i use? Thanks!
I have a question regarding how to use my url, we are a Swedish-based website which have the url, http://interimslösning.se/ (that contains the Swedish letter “ö”) so the url can also be written as http://xn--interimslsning-3pb.se/. Which of the following url should I use for my backlinks, http://interimslösning.se/ or http://xn--interimslsning-3pb.se/ ? What is the difference between them regarding SEO? And is it good or bad to use letter like "ö" or other characters like that in your url? I was thinking that maybe it is good to use the letter "ö" for local search optimization in sweden, but i don't know.. Thanks in advance! Greetings,
Technical SEO | | Kiwibananlime
Paul Linderoth0 -
URL Structure Question
We are building a job board website that will have a decent amount of "career resources" type content and want to make sure we set up our url structure correctly. After researching on Google and here I have an idea how to structure it but would like some insight if we are on the right track. We are using Wordpress for the content part of our website. We will have about 5 content categories (like resume-tips, job-interviews, job-search etc.) The two options we are considering; www.domain.com/career-resources/index.html As content start page www.domain.com/career-resources/resume-tips/index.html category start page www.domain.com/career-resources/resume-tips/top-5-resume-mistakes.html article name is the /career-resources/ folder really needed or can we go something like; www.domain.com/career-resources/index.html As content start page www.domain.com/resume-tips/index.html category start page www.domain.com/resume-tips/top-5-resume-mistakes.html article name Are we on the right track... and is one way better for SEO that the other? Thanks! Shaun
Technical SEO | | aactive0 -
Second URL
Hi We have a .com and a .co.uk Main website is .co.uk, we also have a landing page for the .com If we redirect the .com to the .co.uk, will it create duplicate content ... May seem like a silly question, but want to be sure that that the visitors cant access our website at both urls, as that would be duplicate content Thanks in advance John
Technical SEO | | Johnny4B0 -
Odd URL errors upon crawl
Hi, I see this in Google Webmasters, and am now also seeing it here...when a crawl is performed on my site, I get many 500 server error codes for URLs that I don't believe exist. It's as if it sees a normal URL but adds this to it: %3Cdiv%20id= It's like this for hundreds of URLs. Good URL that actually exists http://www.ffr-dsi.com/food-retailing/supplies/ URL that causes error and I have no idea why http://www.ffr-dsi.com/food-retailing/supplies/%3Cdiv%20id= Thanks!
Technical SEO | | Matt10 -
Rewrite rules from one domain to another one
I have moved he site from a server to another one, changing the domain name. The page names are the same, so in every urls you will have only a differnce in the domain name not in the rest of url. I would like to use rewriterule in the htaccess file to tell to everyone, especially to search engines, that I have now new urls. I have found this code, but I'm not sure it could be the right one in my case RewriteEngine On RewriteRule ^(.+)$ http://nuovodominio/$1 [R=301] Thanks to anyone could help me. Ciao, bob
Technical SEO | | bobrock40 -
How to handle temporary campaign URLs
Hi, We have just run a yearly returning commercial campaign for which we have created optimized URL's. (e.g. www.domain.tld/campaign including the category and brand names after the campaign www.domain.tld./campaign/womens This has resulted in 4500+ URL's being indexed in Google including the campaign name, now the campaign is over and these URL's do not exist anymore. How should we handle those URL's? 1.) 301 them to the correct category without the campaign name 2.) Create a static page www.domain.tld/campaign to which we 301 all URL's that have the campaign name in them Do you have any other suggestions on what the best approach would be? This is a yearly commercial campaign so in a year time we will have the same URL's again. Thanks, Chris
Technical SEO | | eCommerceSEO0 -
Changing .html to .asp in URLs
Hi Mozzers, I have a question. The webmaster of a client of mine needs to make changes to some files which will effect the URL's. Essentially everything is staying the same but the end of the URL will change from .html to .asp. This is because the site will be dynamically loading content (perhaps from a database) (i.e. latest news to come from their blog etc..) In order to do this we would need to change the filenames of the whole website. (i.e. personnel.html would become personel.asp). Changing URLs can harm indexation but a small change to the end - would Google drop these pages? A 301 redirect is not possible from old URL to new. What impact would this have on Rankings? Thanks Gareth
Technical SEO | | Bush_JSM0