Structured data? Confused
-
I understand the basic concept of structured data (guiding engines onto how to view the content) but how do I implement this?
After creating a product page with images, content, links, etc. What do I do to make sure we are good on all the different structured content types? Is there a tool to make it happen?
Sorry for not understanding it...
-
Hi There,
Also depends your needs for the markup. Do you have reviews and are looking for the average rating to be display in SERPs? Do you have events that you want listing?
The tool listed above by Sean, is one I use quite a lot and if you use wordpress you can just take the code to the end of the page/post in the source code.
Regards
Neil
-
I have been basically adding the JSON markup at the bottom of the body on my content.
https://developers.google.com/search/docs/guides/intro-structured-data
The Helper guides you through generating it:
https://www.google.com/webmasters/markup-helper/u/0/?hl=en
And lastly make sure you run it through the tester to ensure there isn't any errors:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Structure June 2019
Question Which link structure is better in 2019 for best SEO practice Example A) https://www.fishingtackleshop.com.au/soft-plastic-lures/ Or B) https://www.fishingtackleshop.com.au/fishing/fishing-lures/soft-plastic-lures/ We're on the bigcommerce platform and used to have https://www.fishingtackleshop.com.au/categories/soft-plastic-lures/ Last year we went from bigcommerce long URL to short to bypass the link juice being sent to /categories Now we have an SEO company trying to sell me their services after a bit of a steady decline since september 2018 and told me that we should have link structure as example B and that is likely the reason for the dip.. Due to breadcrumbing, True or False?
Intermediate & Advanced SEO | | oceanstorm
I explained i had bread crumb like shown in https://www.fishingtackleshop.com.au/berkley-powerbait-t-tail-minnow/ buy the SEO guy said no it needs to be in the URL structure too. I was under the impression that Short urls opposed to long was better these days and link juice is passed better if it is short url direct to the point? Am i wrong?1 -
Multilingual SEO - site using Google translate within existing URL structure
Hi everyone - I've just been looking at a site that simply uses Google Translate through its website. So basically, on any page you can Google Translate the content to any language you like - there's no change to the URL structure according to language, etc. I haven't come across this approach before (simply allowing users to Google Translate withing the existing page) - and it doesn't sit well with me - let me have your thoughts re: the SEO implications. Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Have I set up my structured data correctly, the testing tool suggests not?
Hi, I've recently marked up some Events for a client in hope that they'll appear as rich snippets in ther SERPS. I have access to their Google Search Console so used the Data Highlighter facility to mark them up, rather than the Raven plugin available for WordPress sites like this. I completed this on 10th July and the snippets are yet to appear - I understand that this can take time and there are no guarantees - but as a novice it would be reassuring if someone can advise that I have done this correctly. We did incidentally resubmit a sitemap after completing this task, but I'm not sure if that makes any difference. I've read that it's the structured data testing tool that I need to use to test my markup, but when I input the urls below, the tool doesn't tell me a lot, which either suggests I've marked it up incorrectly, or don't know how to read it! http://www.ad-esse.com/events/19th-august-2015-reducing-costs-changing-culture-improving-services/
Intermediate & Advanced SEO | | nathangdavidson
http://www.ad-esse.com/events/160915-reducing-costs-changing-culture-improving-services-london/
http://www.ad-esse.com/events/151015-reducing-costs-changing-culture-improving-services-london/ Any guidance welcomed! Many thanks,
Nathan0 -
Newly Acquired Website--Questions on Changing Permalink Structure
I just acquired a new website. The domain is about 7 years old with around 1000 indexed pages in google. Decent domain authority at 34, PR 4, a lot of inbound links. The thing that's driving me crazy is the permalink structure--set up as month/post name in wordpress http://xxxxxxx.com/2015/01/sample-post/ Based on my experience and I could be wrong, but I would think that the structure would be more effective with just post name and no date. Am I absolutely insane at this point to try and change it?
Intermediate & Advanced SEO | | tryfantasy0 -
New URL Structure caused virtually All rankings to drop 5 to 10 positions in latest report ?.. Is this normal
Hi All, We changed out url structure on our website to both reduce both the size of our category url structure (reduce the number of layers '/ ' ) and also to replace the underscores we originally had to hyphens... We did this during a new site design. Anyway we relaunched it a week ago. We did the 301 redirects from old to new , new site maps etc, and the latest moz ranking report is showing most of them dropping 5 to 10 positions i.e from 3rd to 10th etc... Is this something to be expected , and then it should recover or should this be telling me alarm bells. I would have expected not such a negative shift in all my rankings ?.. Anyone thoughts of this would be greatly appreciated... thanks Pete .
Intermediate & Advanced SEO | | PeteC120 -
Google Semantic Search: Now I'm really confused
I'm struggling to understand why I rank for some terms and not for other closely related ones. For example: property in Toytown but NOT properties in toytown property for sale in Toytown but NOT property for sale Toytown NOR properties for sale Toytown. My gut instinct is that I don't have enough of the second phrasing as inbound link anchor text -- but didn't Penguin/Panda make all that obsolete?
Intermediate & Advanced SEO | | Jeepster0 -
Help me choose a new URL structure
Good morning SEOMoz. I have a huge website, with hundreds of thousands of pages. The websites theme is mobile phone downloads. I want to create a better URL structure. Currently an example url is /wallpaper/htc-wildfire-wallpapers.html My issue with this, first and foremost is it's a little spammy, for example the fact it's in a wallpaper folder, means I shouldn't really need to be explicit with the filename, as it's implied. Another issue arises with the download page. For example /wallpaper/1234/file-name-mobile-wallpaper.html Again it's spammy but also the file ID, is at folder level, rather than within the filename. Making the file deeper and loses structure. I am considering creating sub domains, based on model, to ensure a really tight silo. i.e htc.domain.com/wallpaper/wildfire/ and the download page would be htc.domain.com/wallpaper/file-name-id/ But due to restrictions with the CMS, this would involve a lot of work and so I am considering just cleaning up the url structure without sub domains. /wallpaper/htc/wildfire/ and the download page would be /wallpaper/file-name-id/ What are your thoughts? Somebody suggested having the downloads in no folder at all, but surely it makes sense for a wallpaper, to be in a wallpaper folder and an app to be in an app folder? If they were not in a folder, I'd need to be more explicit in the naming of the files. Any advice would be awesome.
Intermediate & Advanced SEO | | seo-wanna-bs0 -
A Blog Structure Dilemma We're Facing...
We're launching a pretty large content program (in the form of a blog) and have a structure issue: Big fans of Wordpress for efficiency reasons, but our platform doesn't allow hosting of a wordpess (or other 3rd party) blog on the primary domain where we want it. site.com/blog Here are the options: 1. Sub-domain: We can easily put it there. Benefit is we use the efficient Wordpress tools and very fast to setup etc. Downside is that the root domain won't get benefit of any backlinks to the blog (as far as I understand). I also don't believe the primary domain will benefit from the daily fresh/unique content the blog offers. 2. Custom Rig: We could create our own manual system of pages on the site to look just like our blog would. This would allow us to have it at site.com/blog and benefit from any backlinks and fresh content. The downside is that it won't be as efficient to manage. 3. External Site: Create a different site just for the blog. Same issue as the sub-domain I believe. User Experience is a top priority, and all of the above pretty much can accomplish the same UX goal, with #3 requiring a some additional strategy on positioning. Is #1 of #3 going to be a big regret down the road though, and is the backlink/content benefit clearly worth doing #2? (correct me if I'm wrong on my assumptions with #1 but at least with the backlinks I'm almost certain that's the case) Many thanks for your inputs on this.
Intermediate & Advanced SEO | | SEOPA0