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Moved company 'Help Center' from Zendesk to Intercom, got lots of 404 errors. What now?

Intermediate & Advanced SEO

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henrycabrown last edited by
Howdy folks, excited to be part of the Moz community after lurking for years!

I'm a few weeks into my new job (Digital Marketing at Rewind) and about 10 days ago the product team moved our Help Center from Zendesk to Intercom. Apparently the import went smoothly, but it's caused one problem I'm not really sure how to go about solving:
- https://help.rewind.io/hc/en-us/articles/*** is where all our articles used to sit
- https://help.rewind.io/*** is where all our articles now are
So, for example, the following article has now moved as such:
- https://help.rewind.io/hc/en-us/articles/115001902152-Can-I-fast-forward-my-store-after-a-rewind-
- https://help.rewind.io/general-faqs-and-billing/frequently-asked-questions/can-i-fast-forward-my-store-after-a-rewind
This has created a bunch of broken URLs in places like our Shopify/BigCommerce app listings, in our email drips, and in external resources etc. I've played whackamole cleaning many of these up, but these old URLs are still indexed by Google – we're up to 475 Crawl Errors in Search Console over the past week, all of which are 404s.

I reached out to Intercom about this to see if they had something in place to help, but they just said my "best option is tracking down old links and setting up 301 redirects for those particular addressed". Browsing the Zendesk forms turned up some relevant-ish results, with the leading recommendation being to configure javascript redirects in the Zendesk document head (thread 1, thread 2, thread 3) of individual articles.

I'm comfortable setting up 301 redirects on our website, but I'm in a bit over my head in trying to determine how I could do this with content that's hosted externally and sitting on a subdomain. I have access to our Zendesk admin, so I can go in and edit stuff there, but don't have experience with javascript redirects and have read that they might not be great for such a large scale redirection.

Hopefully this is enough context for someone to provide guidance on how you think I should go about fixing things (or if there's even anything for me to do) but please let me know if there's more info I can provide.

Thanks!
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