Ogranization Schema/Microformat for a content/brand website | Travel
-
Hi,
One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?
-
This of Schema as a unique set of information for each landing page. If you think the Schema is a general thing applied to all pages you are mistaken.
Each page should be set with its own unqiue schema.
-
Hi,
Implementing schema markup, including Organization Schema, can be very beneficial for your client's website, especially in the context of a travel agency focused on a specific region like California Tourism. Here are some key points to consider:
Enhanced Visibility: Using Organization Schema helps search engines understand the website better, potentially enhancing visibility in search results. It provides essential information about the travel agency, such as its name, logo, contact details, and more.
Credibility and Trust: Displaying structured data about the organization can enhance credibility and trust with visitors. It shows that the website is backed by a legitimate travel agency, which can reassure potential tourists looking for reliable information and services.
Improved Local SEO: Schema markup can significantly boost local SEO efforts. Including detailed information about the organization, like location and contact information, helps search engines deliver more relevant local search results.
Rich Snippets: Schema can enable rich snippets, which are more engaging and informative search results. This can increase click-through rates as users are more likely to click on results that stand out.
For a website focused on tourism, it might also be useful to explore other types of schema, such as Local Business Schema, Tourist Attraction Schema, and BlogPosting Schema. Each of these can provide additional context and detail to search engines, further enhancing SEO performance.
-
@ds9-tech said in Ogranization Schema/Microformat for a content/brand website | Travel:
Hi,
One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?Hello,
Integrating the Organization Schema on a website dedicated to California Tourism, especially when operated by a Travel Agency, can be beneficial for several reasons. The Organization Schema, structured data markup that provides search engines with information about an organization, can enhance the way search engines understand and display your website's content in search results.
Here are some advantages of implementing the Organization Schema for a California Tourism website associated with a Travel Agency:
Search Engine Visibility:
The Organization Schema helps search engines better understand the context of your website. It provides specific details about your travel agency, such as its name, location, contact information, and other relevant details.
This improved understanding can contribute to better search engine visibility, making it easier for potential visitors to find your site when searching for California tourism-related information.
Rich Snippets:By implementing the Organization Schema, you increase the chances of your website appearing as a rich snippet in search results. Rich snippets provide users with more information directly on the search results page, making your listing more attractive and informative.
Trust and Credibility:Including structured data like Organization Schema can enhance the credibility of your travel agency. When search engines display detailed information about your organization, users are more likely to trust and click on your website.
Local SEO:For a website focused on California Tourism, local SEO is crucial. The Organization Schema allows you to specify your agency's location, which can positively impact local search results.
While Organization Schema is important, it's also worth considering other relevant schemas depending on the content of your website. For a tourism-focused site, you might also want to explore the following schemas:TouristAttraction Schema:
This schema can be used to markup specific tourist attractions in California, providing additional context to search engines about the key points of interest.
BlogPosting Schema:If your website publishes blogs, using the BlogPosting schema can help search engines understand the structure of your blog content, potentially improving its visibility.
Always ensure that your schema implementations align with the guidelines provided by schema.org and search engine best practices to maximize their effectiveness. -
Implement schemas certainly can help you to gain some visibility but there are many factors to keep in mind if you go to the site https://schema.org/ you will notice that there tons of options. So not all the schemas available are supported by Google. In Fact, in your case, you should focus on schemas supported by Google, Facebook, Pinterest etc.
Here you can find more information about the schemas supported by Google and Facebook
- https://developers.google.com/search/docs/guides/mark-up-content
- https://www.facebook.com/business/help/1175004275966513
So if you are working on a travel agency these are some schemas available for your content
- Local Business
- Articles
- Reviews
Also, there are schemas for the business info such as
- logo
- contact info
- location
- social profiles
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Defining duplicate content
If you have the same sentences or paragraphs on multiple pages of your website, is this considered duplicate content and will it hurt SEO?
Intermediate & Advanced SEO | | mnapier120 -
Shall we add engaging and useful FAQ content in all our pages or rather not because of duplication and reduction of unique content?
We are considering to add at the end of alll our 1500 product pages answers to the 9 most frequently asked questions. These questions and answers will be 90% identical for all our products and personalizing them more is not an option and not so necessary since most questions are related to the process of reserving the product. We are convinced this will increase engagement of users with the page, time on page and it will be genuinely useful for the visitor as most visitors will not visit the seperate FAQ page. Also it will add more related keywords/topics to the page.
Intermediate & Advanced SEO | | lcourse
On the downside it will reduce the percentage of unique content per page and adds duplication. Any thoughts about wether in terms of google rankings we should go ahead and benefits in form of engagement may outweight downside of duplication of content?0 -
How to avoid duplicate content
Hi there, Our client has an ecommerce website, their products are also showing on an aggregator website (aka on a comparison website where multiple vendors are showing their products). On the aggregator website the same photos, titles and product descriptions are showing. Now with building their new website, how can we avoid such duplicate content? Or does Google even care in this case? I have read that we could show more product information on their ecommerce website and less details on the aggregator's website. But is there another or better solution? Many thanks in advance for any input!
Intermediate & Advanced SEO | | Gabriele_Layoutweb0 -
Dates in the URLs for a "hot" content website (tipping service)
Hi, I'm planning to build a website that will present games previews for different sports. I think that the date should be included in the URL as the content will be valuable until the kick off f the game. So first i want to know if this is the right approach and second the URL structure i have imagined is /tips/sport/competition/year/month/day Ex : /tips/football/premier_league/2013/11/05 Is this a good structure ? Guillaume.
Intermediate & Advanced SEO | | betadvisor0 -
What to do when you buy a Website without it's content which has a few thousand pages indexed?
I am currently considering buying a Website because I would like to use the domain name to build my project on. Currently that domain is in use and that site has a few thousand pages indexed and around 30 Root domains linking to it (mostly to the home page). The topic of the site is not related to what I am planing to use it for. If there is no other way, I can live with losing the link juice that the site is getting at the moment, however, I want to prevent Google from thinking that I am trying to use the power for another, non related topic and therefore run the risk of getting penalized. Are there any Google guidelines or best practices for such a case?
Intermediate & Advanced SEO | | MikeAir0 -
Duplicate Content Question
We are getting ready to release an integration with another product for our app. We would like to add a landing page specifically for this integration. We would also like it to be very similar to our current home page. However, if we do this and use a lot of the same content, will this hurt our SEO due to duplicate content?
Intermediate & Advanced SEO | | NathanGilmore0 -
Is there any importance in including http:// in the url?
I have seen some sites that always redirect to https and some sites that always redirect to http://, but lately I have seen sites that force the url to just the site. As in [sitename].com, no www. no http://. Does this affect SEO in anyway? Is it good or bad for other things? I was surprised when I saw it and don't really know what effect it has.
Intermediate & Advanced SEO | | MarloSchneider0 -
How worth it is it to pursue websites who steal your content via cease/desist or DMCA takedown?
We publish popular general interest content. Using a commercial scanning service, we've found our copied content in many places. Is there an SEO value in getting copied content removed from websites who infringe / copy our content? It is a time consuming process and many infringements. And.... what if they copy the content, but include original links to our site in the content. Ironically, this is actually generating links for us - does this affect the answer?
Intermediate & Advanced SEO | | sftravel0