Worth Dropping www. from Domain Name to Shorten URL

[FatRodent2013]

The Moz page grader identified several pages where the only problem is the length of the URL, above 75 characters. The site uses uses the www. prefix, and has for years, since 2001. Is it worth dropping the www. and doing a redirect to https://domainname.com to gain the 4 characters

[FatRodent2013]

Thanks for the advice

[FatRodent2013]

Thanks for the advice

[ThompsonPaul]

Absolutely do NOT change from the www just for the sake of saving four characters in the URL. It would mean that every single page on your site would now have to go through a 301-redirect.

You should only change URLs when absolutely necessary, and the reasoning for this change certainly doesn't qualify!

Also worth noting - a www URL has more technical flexibility. Those reasons may not apply to you now but could in the future.

Paul

[GastonRiera]

Hi FatRodent2013,

There is nothing to worry about URL length. It was said by John Mueller that: SHORTER URLs AREN'T GIVEN PREFERENTIAL TREATMENT IN SEARCH - Deepcrawl Webmasters Hangouts notes 07/13/18.
Stick with what you've already got. It might be worthy to spend more time focusing on content and giving users coming from google better experience.

Hope it helps.
Best luck.
GR