Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Correct use of schema for online store and physical stores

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Correct use of schema for online store and physical stores

    Technical SEO
    2
    3
    1459
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MickEdwards
      MickEdwards last edited by

      I have been getting conflicting advice on the best way to implement schema for the following scenario.

      There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/.

      So each page on the website has the Organisation schema for the central 'organisation', something like:

      Then on each physical store landing page is something like the following as well as the Organisation schema:

      Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration?

      It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore.  But i'm not sure on that?

      1 Reply Last reply Reply Quote 0
      • MickEdwards
        MickEdwards @effectdigital last edited by

        The head office happens to be the e-commerce store.  Then there are actual physical stores that sell the same products physically.

        So we do want visibility for 'HQ' as the main 'entity'.  Yes if anyone has a problem they contact the shop or HQ/e-commerce store.  So with that in mind I still need clarification of the schema to use.

        1 Reply Last reply Reply Quote 0
        • effectdigital
          effectdigital last edited by

          Google state here:

          https://developers.google.com/search/docs/data-types/local-business

          That "Local Business" is what they use. "Organization" does not appear in that list

          Think about what you want to achieve. Utilising schema helps contact details (and many other, granular pieces of information) to jump out for brand, or entity-based queries

          If you have a head office which you're working on, aren't most of the queries to HQ internal? Do you really want people calling up HQ instead of going to one of the purpose-built, consumer outlets? Obviously if you're looking to ascertain a mixture of B2B and B2C leads, what I'm saying might not quite be accurate

          In most circumstances, I wouldn't want work-offices (HQ) to be more visible in Google's search results, so I would eradicate all schema. Then I'd just go with LocalBusiness schema for all the outlets

          MickEdwards 1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Keith-007

            Using GeoDNS across 3 server locations

            Hi, I have multiple servers across UK and USA. I have a web site that serves both areas and was looking at cloning my sites and using GeoDNS to route visitors to the closest server to improve speed and experience So UK visitors would connect to UK dedicated server, North America - New York server and so on Is this a good way or would this effect SEO negatively. Cheers Keith

            Technical SEO | | Keith-007
            1
          • Vsood

            Event Schema markup for multiple events (same location/address)?

            I was wondering if its possible to markup multiple events on the same page for one location/address using the event schema.org markup? I tried doing it on a sample page below: http://www.rama.id.au/event-schema-test/ Google's schema testing tool shows that its all good (except for warning for offers). Just wanted to know if I am doing it correctly or is there a better solution. Any help would be much appreciated. Thank you 🙂

            Technical SEO | | Vsood
            0
          • Alick300

            301 redirect using javascript

            Can I use javascript code to redirect(301) a webpage?

            Technical SEO | | Alick300
            0
          • Stroll

            MBG Tracker...how to use it?

            So I am a new blogger that has been submitting guest blog posts to a number of different blogs. It was recommended that I use the MBG Tracker so I can track the back links. The problem is that I am totally lost on how to use this tool. As I said before I am new to this whole thing and I am not really sure what constitutes a "base link" and a "back link." In the author bylines we are linking to different pages within a larger website. If anyone can help me I would really appreciate it!

            Technical SEO | | Stroll
            0
          • k3nn3dy3

            How to generate a visual sitemap using sitemap.xml

            Are there any tools (online preferably) which will take a sitemap.xml file and generate a visual site map? Seems like an obvious thing to do, but can't find any simple tools for this?

            Technical SEO | | k3nn3dy3
            0
          • mickey11

            Using symbols in the html title of a webpage

            If you a symbol in the title of a webpage will this dilute the keywords in the title
            thus making it rank worse in search engines here is an example <title><br /> Black Shoe Polish<br /></title> versus <title><br /> ▶ Black Shoe Polish<br /></title> will the extra symbols count as words and thus the dilute the effectiveness of the Black Shoe Polish keyword. sort of making like 4 words instead 3. By the way, The reason to use a symbol is to make it stand on in the search engine results

            Technical SEO | | mickey11
            0
          • MaartenvandenBos

            Use of + in url good or bad?

            Hi, I am working on a SEO project for a client.
            Some of the urls have a + between the keyword.
            like www.example.com/make+me+happy/ Is this good or bad for seo?
            Or is it maybe better to use - ? Thanks!

            Technical SEO | | MaartenvandenBos
            0
          • James77

            Is using a Href in Div OK?

            Hi, I was just wondering what your thoughts are on using a Href in a Div, which contains anchor text. We currently use the Href on the div, as opposed to just the anchor text as I want the whole div to be clickable as opposed to just the anchor text. So currently I have: Keword 1
            Keyword 2 Is this perfectly fine to do it like this as opposed to using <a tags="" ???<br="">I suppose there are various alternatives - if you must use the</a><a tag="" like:<="" p=""></a> <a tag="" like:<="" p=""></a> Keword 1
            Keyword 2 However I would assume a search engine is smart enought to know its the same thing??? Thanks

            Technical SEO | | James77
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.