Internal link structure for my loan website
-
Hi folks.
I own a Norwegian consumer loan/financing website, which has been monetized with links.
I've created various silos for my content, according to what I believe is most relevant to the user.
However, as a result each article now has a sidebar list, which in turn links to all other articles within the same category (silo). As you can see here, it has about 30 links in the sidebar: forbrukslån.no/beste-lån.With 30 articles in a silo, that corresponds to over 900 internal links, in just one silo alone.
I wonder if this could be hurting me SEO wise? I know G cares a lot about relevance and user experience. So I have a feeling it could be interpreted as spammy.
Reason I did this in the first place, is that the header links are also being repeated on all pages, without any issue.
-
when we add links at web design agency, we link out to other businesses, which might have offered us useful information. For example if I writing an article about local SEO we might link out to Moz because it's full of helpful facts and information about seo that we know our readers will want to read
-
I agree with you, in that most people wouldn't want to read 30 articles. All articles are related to consumer loans, but they vary when it comes to the "sub-subject" if I can use that term. I think I'll have to refine these silos to a more granular level.
Been thinking of only putting the best moneypages together in one block, and then pick new tier layers according to importance and visitor stats.
Thanks for the input.
-
It's hard to see how relevant those side links are because of the language, and Google Translate has done a horrible job on that one, but the key I think is to make sure those links are VERY relevant, not just somewhat relevant.
Ask yourself if someone reading the article would also read all 30 articles on the side bar.
If the answer is no, then you might want to refine your silo into subsilos that are even more relevant.
I'll use cars as an example because that's what I know.
Example:
Top level categories: Cars, SUVs, Convertibles, Trucks.
If someone is looking for a new convertible, and I write about convertibles, I don't want to have 30 articles on convertibles on the sidebar at that point, I want a few articles on the TYPE of convertible the person is reading about. So if the article is about Affordable Convertibles, then I won't put an article in the sidebar about Porsche convertibles. They may be the same subject, but the user reading Affordable Convertibles won't have any interest.
So make sure you drill down your categories using subcategories that get closer and closer to the user's actual question and needs, then show only articles in that narrow category in the sidebar.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website url structure after redesign and 301 redirect chains - Looking for advice
OK, been trying to piece together what is best practice for someone I'm working with, so here goes; Website was redesigned, changed urls from url a to url b. 301's put in place. However, the new url structure is not optimal. It's an e-commerce store, and all products are put in the root folder now: www.website.com/product-name A better, more organized url structure would be: www.website.com/category/product-name I think we can all agree on that. However, I'm torn on whether it's worth changing everything again, and how to handle things in terms of redirects. The way I see things, it would result in a redirect chain, which is not great and would reduce link equity. Keeping the products in the root moving forward with a poor structure doesn't feel great either. What to do? Any thoughts on this would be much appreciated!
Technical SEO | | Tomasvdw0 -
Question re: spammy internal links on site
Hi all, I have a blog (managed via WordPress) that seems to have built spammy internal links that were not created by us on our end. See "site:blog.execu-search.com" in Google search results. It seems to be a pharma-hack that's creating spammy links on our blog to random offers re: viagra, paxil, xenical, etc. When viewing "Security Issues", GSC doesn't state that the site has been infected and it seems like the site is in good health according to Google. Will anyone be able to provide any insight on the best necessary steps to take to remove these links and to run a check on my blog to see if it is in fact infected? Should all spammy internal links by disavowed? Here are a couple of my findings: When looking at "internal links" in GSC, I see a few mentions of these spammy links. When running a site crawl in Moz, I don't see any mention of these spammy links. The spammy links are leading to a 404 page. However, it appears some of the cached version in Google are still displaying the page. Please lmk. Any insight would be much appreciated. Thanks all! Best,
Technical SEO | | hdeg
Sung0 -
Brushing up on my SEO skills - how do I check my website to see if Javascript is blocking search engines from crawling the links within a javascript-enabled drop down menu?
I set my user agent in my Chrome browser to Googlebot and I disable javascript within my Chrome settings, but then what?
Technical SEO | | MagnitudeSEO0 -
Do web design footer links of websites you build have value?
Hi everyone. I am trying to build up DA for my site and create linking opportunities with my clients sites but I am not seeing any link value. I just did a redesign with another firm and we built out www.denbow.com . We have links to our sites in the footer but for some reason it's not being indexed. Can someone help me understand if it is good to put built by a href link in the footer? I've built almost 12 sites in my first 1.5 years of being in business for myself and I thought the links would pass some sort of value. Thanks in advance for the help and education. Regards, Noob Gary
Technical SEO | | gdavey0 -
Structure Data Issue
HiI found few errors in Google webmaster tools under structure data. The error shows "Missing: name' but when I click 'Test Live Data' it shows 'All good'. Currently we are using Drupal CMS and please find attached error screenshot.Please advice on this issue.Thanks,SatlaqlGEyp7
Technical SEO | | TrulyTravel0 -
Redirects for new website
Hi Moz community,
Technical SEO | | JSimmons17
I'm a fairly new SEO Specialist with a brand new website. We initially had a very basic holding website until the fully functional website was completed. I have to do some redirects as we have both .html and .php files & we don't want to lose SEO value for specific pages (like the index, news, etc). I also want to redirect from a www url to a non-www url. I am trying to accomplish redirects with the following code: RewriteEngine on
RewriteCond %{HTTP_HOST} ^www.mywebsite.com [NC]
RewriteRule (.*) http://mywebsite.com/$1 [R=301,L] RedirectMatch 301 /index.html (.*).(php|html) http://mywebsite.com/index.php RedirectMatch 301 /cupcakes-slideshow/glutenfree-slideshow.html (.*).(php|html) http://mywebsite.com/gluten-and-glutenfree.php RedirectMatch 301 /press.html (.*).(php|html) http://mywebsite.com/news-and-reviews.php Please let me know if I am on the right track. Thanks so much in advance!0 -
Is Over use of Twitter to link back to your website affect google rankings
Having a debate here that needs to be settled. A friend is using twitter to link back to his site but is falling down the google rankings. I think that he is over using and creating double content which looks like a robot . Can any body elsse explain this Better Please Thanks in advance for your help
Technical SEO | | Feily0 -
4XX Broken Links
I am attempting to fix the issues SEOmoz found when crawling my site. I have a list of 4XX errors that I am attempting to fix. Basically I know one option is to redirect them to another page, but I would like to have the option to remove the links completely. The only problem is I can not find where the links are located. Does SEOmoz provide where on my site these broken links are? Or do they only provide the url that is linked to?
Technical SEO | | ClaytonKendall0