Shifting target keyword to a new page, how do we rank the internal page?
-
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
-
There is no big difference between optimizing in general and your case. You have to be sure that there is no Cannibalization. So be sure you decrease the optimization of your homepage. And of course you have to:
-
get both urls crawled. Otherwise it couldn't be possible (but you managed that allready)
-
its a hard move, Search Engines need to see the new content well linked, and finally understand, that the content is gone frome home
-
Link from home to the new page, just to show where the new page is
It is hard because the homepage is easier to rank. But it doesn’t make sense for all your keywords. Also means - it is harder to rank with you new service page. Whatever made you rank on 6-7 is maybe not enaugh for a new sub-page. Make it faster, more useful everything to provide the best answer. Get some natural Links may also help
I had the same thing 2 or 3 years ago. Fact is, the new Page is finally in Top 3. It just took a few weeks (so it is possible). I did everything to make pretty clear where the stuff is gone. But the homepage (linking with exact match anchor to the new page) is still in top 5.. The content is less good optimized or better, just gone to the new page. It somehow looks like google doesn’t want to forget. Ok the User will find the link, maybe that is one reason.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We have new website abexpress.ae. The website is not ranking in the first page when I search with the Domain name itself. Any tips to improve the SEO for a new website?
We have launched a website abexpress.ae. The website is not ranking well even if we search with the Domain name. The Domain authority of the website it 10. How to increase this?
On-Page Optimization | | AlliedTransport0 -
Is it better to try and boost an old page that ranks on page #5 or create a better new page
Hello Everyone, We have been looking into our placements recently and see that one of our blog posts shows on page #5 for a popular keyword phrase with a lot of search volume. Lets say the keyword is "couples fitness ideas" We show on page 5 for a post /couples-fitness-ideas-19-tips-and-expert-advice/ We want to try and get on the first page for that phrase and wanted to know if it is better if we did one of the following: 1. Create a new page with over 100 ideas with a few more thousands of words. with a new url (thinking /couples-fitness-ideas) 2. Create a new page with a new url (thinking /couples-fitness-ideas) with the same content as the currently ranking post. We would want to do this for more freedom with layout and design of the page rather than our current blog post template. Add more content, let's say 100 more ideas. Then forward the old URL to the new one with a 301 redirect. 3. Add more content to the existing post without changing the layout and change the URL. Look forward to your thoughts
On-Page Optimization | | MobileCause0 -
On Page Optimization, F on all keywords?
On our website we have all F's even though we have the targeted keyword in the title, url, meta desc, h1, body and some of the img alt's. They still show zero uses of the keyword. Are we missing something here or is this some kind of bug or glitch? Any help or advice is appreciated, Thanks. Keyword: 2015 Toyota Tundra Hilton Head Website: http://www.stokesbrowntoyotahiltonhead.com/2015-Toyota-Tundra-Hilton-Head-Serving-Savannah/
On-Page Optimization | | stokesautogroup0 -
Why I am ranking for irrelevant keywords
My website is e-commerce and used to rank for all industry related keywords like buy widgets, cheap widgets, online widgets in top10. And suddenly my website was hacked and to resolve this hacking issue i have re-write all my dynamic urls into static pages after that new pages are indexed and ranking well. But after few months i have notice few changes in keywords ranking going down. But suddenly after Google Algo (EMD/Panda) update on Sept 27 i lost all my positions. And then according to Google guidelines i have worked on over optimization and low quality pages. I have removed all tones of low quality pages from SERP and simultaneously worked on url re-write. But i have notice small percent of changes in keyword positions like when Google Algo (EMD/Panda) is rolled out i lost my keyword positions from 1st page to 200 page and after working on over optimization and low quality pages the keywords are came back to 100 pages. Recently i have notice that my web pages ranking for irrelevant keywords. For example, let's say i used to rank for home page for these keywords; buy widgets, cheap widgets, online widgets but now am ranking for different inner pages say (guide pages). Can any one suggest me whats wrong..
On-Page Optimization | | BipSum0 -
Home page keyword effecting internal page ranking
Hello, My client has a second keyword for the home page that is competitive. The home page is not being ranked for this keyword. Instead, an internal category page is ranking. This internal category page is more relevant than the home page - it shows the categories for the actual products that this term refers to. But everyone around us in Google's page results has far more backlinks than the internal page, and we're all heavily optimized for this term. My question is, is it safe to pull the second term off of the home page or is this internal page strong because it is somehow being strengthened by the home page optimization?
On-Page Optimization | | BobGW0 -
Do alt tags count towards on page keyword density?
Hello...I have written a bunch of content for my site using a useful tool called Scribe SEO which recommends keyword density at 5% if I remember correctly. So all my my newly written content is below this level but I am left wondering if by adding alt tags with my chosen keywords I will be considered to be over the limit and cause a red flag? Can anyone clarify this for me please?
On-Page Optimization | | Wallander0 -
Dealing with a category page that is optimised & ranks for same keyword as homepage
Hi, I'm working with a very niche website where only one product is sold. This means there is a small keyword set (just variations of same keyword) that we are optimising for. Currently the homepage www.example.com ranks in position 2 for target term - "sample". But there is also a required deeper page www.example.com/sample which has lots and lots of internal links targeted to "sample" pointing to it. This page ranks position 8. Effectively this is optimising the deeper page for the same keyword as for the home page through internal anchir text. This deeper page must exist as it has much more detailed information about the product. We want the homepage to rank highest and I'm trying to figure out if we are confusing Google and splitting authority between 2 pages. Best result for us would be to have homepage in position 1 and the deeper page can disappear (total visits would increase). So the question is, is there a solution to do this? My initial thought was use canonical tag on the www.example.com/sample page specifiying www.example.com. Can we do this? Its not duplicate content. Other option I considered is to nofollow links to the deeper page. Again not sure if this will have positive or negative impact. My fear is by removing 40 odd internal links with "sample" anchor text will reduce relevancy of the domain as a whole for the "sample" keyword. Any help much appreciated! Thanks
On-Page Optimization | | Red_Mud_Rookie0 -
Are duplicate titles an issue for pages I don't need ranking for?
A client has a load of duplicate page titles on their site. However, to cut a long story short, most of these pages are pointless and therefore we don't need ranking for them. As such, I'm not concerned whether any of the pages with duplicate content on them are ranked or not..... unless having duplicate page titles / content on these pages could mean that other pages on the site, like the homepage, don't rank as high because of this. Do I need to worry about duplicate titles on these pages, or can I ignore duplicate content on pages that I don't want to be ranked? Hope that makes sense!
On-Page Optimization | | RiceMedia0