Targeting multiple local geographic areas
-
I have a local client in the automotive service sector. Actually, I deal with several local, service-oriented businesses, so I am hoping to apply the knowledge gained from this question to several cases. And, I am not concerned with Google Places or Adwords in this case - I have those dialed-in just fine - I am referring to a methodology applicable to organic search results.
While it has been simple enough to target one or two local geographic regions (e.g. cities/towns) for specific key phrases related to my client's industry by adding geo-modifiers to the mix. I need to develop and apply a method to target multiple outlying towns (up to 12 within a 30mi radius) near my client's place of business - without generating pages of duplicate content (e.g. automotive service town-1, automotive service town-2, automotive service town-3, etc.)
Would someone more experienced in this area be willing to shed some light upon my dilemma?
Thanks!
-
I found that post to be very useful in regards to my local ranking questions.
Thanks for the link
-
This is worth a read too:
http://www.seomoz.org/blog/ranking-for-keyword-cityname-in-multiple-geographies
-
Great suggestions! Especially adding testimonials from the specific areas.
You see, I am specifically interested in adding static pages (up to 10 or 12 pages) to target these regions - without sounding redundant to the viewer or the search bots.
Thanks again!
-
You are seeking to have your client's site be considered relevant for multiple geographic areas. A few suggestions:
1. Seek links from those areas. Receiving multiple links from a website or page associated with a specific area can help your page be considered relevant for that area.
2. Allow User-Generated Content to be generated on your site. Forums, response to blog articles, etc. Users will often add plenty of content which will drive content.
3. Add testimonials from users in those areas. "Service was great! John - Beverly Hills, CA". The addition of the location to the testimonial helps to establish relevancy for that area.
4. If there are only a few areas, then feel free to add a list to your content. "We service the Los Angeles, San Diego and Beverly Hills area" is fine. When you list a dozen areas, then it would probably seem spammy to add a list.
-
Thanks for your response. My client has a specific group of core services (key phrases) that need to be featured. They only thing I can think of, is to create multiple versions of the same content for each area targeted and add geo-modifiers to the static urls and related on-page areas. However, I was hoping to find alternative and effective methods which would avoid spinning the content.
-
I would create further sub pages providing that your static URLs are not overly long in length already.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How good is Google at reading geo-targeted dynamic content -- Javascript?
We are using a single page application for a section of our website where it generates content based on the user's geographical location. Because Google's Search Console is searching from Virginia (where we don't have any content), we are not able to see anything render in Google Search Console. How good is Google at reading geo-targeted dynamic content? Do we have anything to worry about in terms of indexing the content because it's being served through JS?
Intermediate & Advanced SEO | | imjonny1230 -
Totally lost ranking for a targetted page - and dont understand why
I am trying to rank this page https://www.vitari.no/regnskapssystem/visma-net/ for keyword visma.net on google.no. At first it went really well, and I was on first page, ranking as number 8. Then it fell to second page. But then it totally dissapeared. If I go to google.no now and search for visma.net, its not on any of the pages, I have looked through them all. I have used moz and other seo tools to analyze, and try to understand what has happened. But I simply cant understand it. And I cant get rankings back. I've been fighting with this for a long time. However - other pages on the site is ranking for the same keyword. If anyone has an answer leading to me solving this, they will be my hero of the day!
Intermediate & Advanced SEO | | contenting0 -
International Targeting | Language > 'fa-ir' - no return tags
I see this error in search console :International Targeting | Language > 'fa-ir' - no return tagsURLs for your site and alternate URLs in 'fa-ir' that do not have return tags.and it is really increasingi do not know what is the problem and what I have done wrong? Originating URL Crawl date Alternate URL 1 /abadan/%D8%A2%D8%A8%D8%A7%D8%AF%D8%A7%D9%86/browse/vehicles/?place=8,541&v01=0,1&saveLoc=1 11/16/16 http://divar.ir/
Intermediate & Advanced SEO | | divar0 -
Targeting different countries with domain name
Hi currently have a eCommerce store .com.au targeting Australia. We want to start targeting the US market with the same products. I guess what would be the top choice in this case since our domain is location-specific to Australia and not a generic top-level domain (gTLD)? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
How do you use local keywords naturally in a sentence?
Some local SEO key phrases are difficult to use naturally in a sentence - consider "dry cleaners Birmingam". Do you have any ideas about how to use this type of phrase in a natutral-sounding way when writing content?
Intermediate & Advanced SEO | | pauldthewlis0 -
Multiple Keyword Research Questions, Help
Hello , I've been trying for several days to understand how keyword research works for a multi purpose website,I've read guides, articles even some chapters from the book" The Art of Seo" by O'Reilly and still no luck. It seems i can't wrap my head around keyword research,lets say I have a social gaming community website and I'm trying to rank it first on some low competition keywords + some long tail keywords.The website has functions like leaderboards, profiles,events, competitions,etc so it's not actually a news related website but it will have a blog. My website being on the games niche It would imply that I should target words that contain the word "Games" but this word generates millions of searches globally so ranking first its nearly impossible if the website is brand new. This made me pursue generic keywords formed with 2 / 3 words like fresh games, new games, mmorpg games, fps games,etc which still generate lets say 30.000 searches globally each. Due to the different areas of the website like latest game events,latest games competitions,etc I'm confused If i should pursue website specific keywords like latest games events, fresh games events, latest games competitions, upcoming games competitions but these too generate 30.000 global searches each,so... 0.should i use generic keywords or keywords that include site features? So let's say I decide to pursue generic "games" keywords,due to a high competition based on the keyword I decide to go a layer deeper and for the keyword "fresh games" I obtain keywords like** "fresh games 2011,top fresh games 2011, upcoming fresh games** " and thus building a list of 30 keywords that contain " fresh games".If i do this for the rest of the keywords: ** new games, mmorpg games, fps games,etc** I end up with a list of 10.000 keywords or more since each keyword generates other keywords. Is this the correct approach ? since generating 10.000 keywords sounds a lot and I'm getting the feeling that It's not how it supposed to be done,like were would I insert 10.000 keywords? So how do I know which keywords to pick and aim in order to try to get no.1 ranking? and why those? How many keywords should I use? and where should i put them? since it's not a news website so writing a lot of articles isn't an option. Should I focus on 2 words keywords with around 10.000-30.000 seaches or 2 words keywords + long tail keywords with less traffic like 100 - 5000? Is there a guide for the Keyword Analysis Tool since if i enter "fresh new games" i get a 39% keyword difficulty,is that hard to rank? and I don't know what all those color mean since some of them have higher numbers then others that are found at the top and how can i get beat a website that has has rank 10. So hopefully with your help & by some miracle I will finally be able to build a keyword list. Thank you !
Intermediate & Advanced SEO | | arching0 -
How to position in local Google
Hello, It's been easy for me to jump in .com - English only results. But, regional google is making me problems. How to position there? What are the top 3 key elements for ranking locally that don't matter much internationally? Thanks!
Intermediate & Advanced SEO | | DaBomb110 -
Multiple domains, which does Google like better?
From a business perspective It seems a better idea to have one site and multiple domains pointing to that one site. Is there any benefit as far as ranking well in Google to having a site set up on each domain with links to the main site? Does you have any success from a business point of view in using this strategy? P.S. This is my 4th question in Beta testing, just want to make sure I'm not taking advantage of your generosity and if it is fine to keep asking questions here.
Intermediate & Advanced SEO | | iSenseWebSolutions0