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Raise in ranking but drop in visibility, also question about wordpress themed SEO
Hello,
Local Website Optimization | | SharonEKG
my first question is, i started working in August on a website for furniture repair and services that is a local business and who ever setup the website and did the SEO before me implanted the front page content and many other pages in the theme itself, we got Yoast premium and i mostly get bad rank of the page both from Yoast and Moz im guessing because it is simply cant find the links and content that is on the page since it is in the theme code. should i recommend the company to do a makeover and move everything to the actual wordpress page?
Also many changes has been made to the website, too many to track and i have seen in the past month an continues drop lower and lower of our visibility, but yet in the past week and half huge jump in some rankings. some of them are for hard to rank keywords, a jump of sometime 20/30+ up the ranks.
since i dont have a track of all the changes has been made, is there a way to know what cause it? Also one last question,
i have implemented google tag manager and been configuring it for the past month and now i have finally getting close to track all metrics we would like to track, i have removed all google analytics codes that i knew of and managed to find through search through the theme and plugins but yet when i fire up tag assistant it shows two codes the tag manager and analytics, i know it could interfear each other or give false/double readings. is there a way to track it and remove it? i have went through all theme files.. and cant find it.. Thanks!0 -
Content Strategy – Blog Channel Questions
We are currently blogging at a high volume to hit keywords for our 1,500 locations across the country. We are trying to make sure we rank well near each location and we have been using our blog to create content for that reason. With recent changes on Google, I am seeing that it is more about content topics than hitting all variations of your keywords and including state and city specific terms. We are now asking ourselves if the blog channel portion of our content strategy is incorrect. Below are some of the main questions we have and any input that is backed by experience would be helpful. 1. Can it hurt us to blog at a high volume (4 blogs per day) in an effort to include all of our keywords and attach them to state and city specific keywords (ie. "keyword one" with "keyword one city" and "keyword one different city")? 2. Is it more valuable to blog only a couple of times per month with deeper content, or more times per month with thinner connect but more keyword involvement? 3. Our customers are forced to use our type of product by the government. We are one of the vendors that provide this service. Because of this our customers may not care at all about anything we would blog about. Do we blog for them, or do we blog for the keyword and try and reach partners and others who would read the content and hope that it also ranks us high when our potential customers search? 4. Is there an advantage/disadvantage or does it matter if we have multiple blog authors? Big questions for sure, but if you have insight on any one of them, please provide and maybe we can answer them all with a group effort. Thanks to all of you who are taking the time to read this and contribute.
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How can I migrate a website's content to a new WP theme, delete the old site, and avoid duplication and other issues?
Hey everyone. I recently took on a side project managing a family member's website (www.donaldtlevinemd.com). I don't want to get too into it, but my relative was roped into two shady digital marketing firms that did nothing but a mix of black-hat SEO (and nothing at all). His site currently runs off a custom wordpress theme which is incompatible with important plugins I want to use for local optimization. I'm also unable to implement responsive design for mobile. The silver lining is that these previous "content marketers" did no legitimate link building (I'm auditing the link profile now) so I feel comfortable starting fresh. I'm just not technical enough to understand how to go about migrating his domain to a new theme (or creating a new domain altogether). All advice is appreciated! Thanks for your help!
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I currently have a service based website with landing pages for surrounding towns. For example the keywords targeting and url for the town are "service+town+state". I recently noticed that I am not showing up at all for "service+zip" even though I have the zips included in all the landing pages. I was told if I made more landing pages dedicated to zip I would risk killing the rank on other landing pages. Would it be advisable to make another totally different website that focuses on just the "service+zip" landing pages. The name of the page would be the same the company obviously but the phone numbers and content would be different along with domain url. Any advice or suggestions are welcome. Thanks.
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I've been keeping track of changes in my company's Knowledge Box, and it's been responding in completely unpredictable ways. We are currently in the middle of a site redesign -- the current site has not received any SEO attention in a while, apart from two major edits: 1. Adding the social media schema (which Google has not picked up -- we did this close to two months ago). 2. Citation cleanup through Moz Local and BrightLocal What I've noticed about the Knowledge Box is that it would show up for the query "Now Media Group" if and only if the location was set for San Diego, CA, which is where we're based. Now, it will only show up for the query "Now Media Group San Diego." My first question: If the location setting is already set for San Diego, why would Google need the additional qualifier to show the Knowledge Box? Any theories? My second question: Is our local SEO efforts hurting our online presence? We don't provide services locally, except to a handful of clients. We have clients throughout the United States and Canada. It'd be nice if our Knowledge Box showed up regardless of where someone is searching our brand name from. The reason I point at local SEO specifically is because I've noticed that an ex-client of ours has a knowledge box no matter where you search from, and she has no local SEO whatsoever -- the Box shows the address: Douglass, KS. Is our local SEO sending Google mixed signals and affecting when/where the Knowledge Box shows up? Thank you!
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Local SEO question
Hi I was wondering is there any specific rules for Local SEO for a service company which provides a service in a variety of cities but only has one physical location. For example is it ok to target the other cities in Title Tags or would this be frowned upon? Regards
Local Website Optimization | | TheZenAgency0 -
Duplicate content question for multiple sites under one brand
I would like to get some opinions on the best way to handle duplicate / similar content that is on our company website and local facility level sites. Our company website is our flagship website that contains all of our service offerings, and we use this site to complete nationally for our SEO efforts. We then have around 100 localized facility level sites for the different locations we operate that we use to rank for local SEO. There is enough of a difference between these locations that it was decided (long ago before me) that there would be a separate website for each. There is however, much duplicate content across all these sites due to the service offerings being roughly the same. Every website has it's own unique domain name, but I believe they are all on the same C-block. I'm thinking of going with 1 of 2 options and wanted to get some opinions on which would be best. 1 - Keep the services content identical across the company website and all facility sites, and use the rel=canonical tag on all the facility sites to reference the company website. My only concern here is if this would drastically hurt local SEO for the facility sites. 2 - Create two unique sets of services content. Use one set on the company website. And use the second set on the facility sites, and either live with the duplicate content or try and sprinkle in enough local geographic content to create some differential between the facility sites. Or if there are other suggestions on a better way to handle this, I would love to hear any other thoughts as well. Thanks!
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Competitor Ranking High with Questionable Backlinks
Happy Friday Mozzers! I wanted to pick your brains this morning, and see what your thoughts were on how Google missed this one. One of our competitors is ranking high in Google, and has been for some time. About 5-6 months ago, his site skyrocketed from page 3-4 to the top of page one. The site meta tag is pulling in logo alt text, content is very messy and sales driven, and after looking at the backlink profile in MOZ tools, it has a ton of links from China, Japan, Korea. Most of the backlinks are from blog pages, about everything under the sun, from UFO's to porn sites. This site has consistantly ranked high at the top of the page for many different competitive keywords. My question is this: HOW? After all the updates done by Google, and their focus on web spam, what is allowing this site to rank high constantly? (5-6 months now, and often in the number one spot). Here is an example of some of the backlinks. There are a LOT of them. http://sundtjek-wp.alexandra.dk/?p=1
Local Website Optimization | | David-Kley
http://ice.anyang.ac.kr/xe/teacher/2095
http://blog.so-net.ne.jp/etsuko_hayashi_ET3/2006-07-02 Don't worry, we are not looking to follow in his footsteps, lol. I was just wondering how this can happen, and for such a long time period.0