Will adjusted bounce rate affect avg time on page?

[seoisfun]

I recently read Rob Beirne's piece on how and why to set up an adjusted bounce rate in Google Analytics (https://moz.com/blog/adjusted-bounce-rate). I am getting myself ready to talk to our site team about why we should set up an adjusted bounce rate and am anticipating some questions I'd like to be able to answer:

1. Will an adjusted bounce rate improve the accuracy of our avg time on page metrics?

2. Are we able to keep the unadjusted bounce rate in GA as well, so we can compare the two metrics if we ever need to?

Does anyone know the answers to these questions? Any help would be much appreciated!

[Martijn_Scheijbeler]

1. Yes, it will, as for users that never visit the second pageview in their session, it will now count the time between pageview and event.

2. No, you're not as you're basically adjusting the bounce rate itself right away with this. In addition what you could do, if you want to go advanced is to write all this data to a custom metric as well so you're capturing the same idea. But that's more like a hack and nice hobby than I would say it's an actual solution that I would want to leverage in an enterprise setting.