DA dereased
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Hey DA of my website decreased last night what could be the reason?
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Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. It is made up of an aggregate of metrics (including general link profile, quality and quantity of links, and more) that each has an impact on this score. It can be difficult to directly influence your DA, but one way to move toward increasing it would be to improve your overall SEO.
A great place to start with that could be to focus on link building! You can learn more about link building here and get a more detailed explanation of Domain Authority through this resource.
In general, I'd recommend keeping in mind that all of these metrics are relative with respect to the other sites included in our index. The metrics will probably have some additional context when compared to sites similar to your own, including your competitors. Feel free to give those resources a once over to see if they help clarify some of your questions!
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