How would you determine the value of a Facebook fan? Not just a Facebook referral, but an actual fan of your business or website. Is there a set of best metrics or a particular model that you suggest?
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This question is about best practices for determining the value of your Facebook fan base.
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Right now, the way that we value facebook fans for different clients is by looking at our analytics and conversions. How many facebook users are referred to our website from our page, how many of those make a purchase? It really depends on your business, but right now I am seeing that retailers with a facebook page gain more conversions from their facebook page; specially when they post coupon codes just for their facebook followers.
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