Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. URL Length or Exact Breadcrumb Navigation URL? What's More Important

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    URL Length or Exact Breadcrumb Navigation URL? What's More Important

    Intermediate & Advanced SEO
    5
    5
    5728
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Romancing
      Romancing last edited by

      Basically my question is as follows, what's better:

      www.romancingdiamonds.com/gemstone-rings/amethyst-rings/purple-amethyst-ring-14k-white-gold (this would fully match the breadcrumbs).

      or www.romancingdiamonds.com/amethyst-rings/purple-amethyst-ring-14k-white-gold (cutting out the first level folder to keep the url shorter and the important keywords are closer to the root domain).

      In this question http://www.seomoz.org/qa/discuss/37982/url-length-vs-url-keywords I was consulted to drop a folder in my url because it may be to long. That's why I'm hesitant to keep the bradcrumb structure the same.

      To the best of your knowldege do you think it's best to drop a folder in the URL to keep it shorter and sweeter, or to have a longer URL and have it match the breadcrumb structure?

      Please advise,

      Shawn

      1 Reply Last reply Reply Quote 0
      • grayloon
        grayloon Subscriber last edited by

        The question is a great one, and the responses to it are also great, but they directly contradict each other! Could the SEOMoz staff weigh in on this one?

        1 Reply Last reply Reply Quote 1
        • saibose
          saibose last edited by

          Shwan,

          I have noticed that when you have a long URL structure with multiple folders, Google tends to lose "interest" in your deep pages.

          Let me give you an example: If you have a domain called www.website.com and you have a category called gemstones. In gemstones, you have diamond as a subcategory and a solitaire as a page.

          If you consider your homepage to have an importance of 1, you would not have a category page which also has an importance of greater than or equal to 1. So, your category page gets a page weight value...lets say 0.9. Now, your subcategory page is treated that same way and you give it a page weight of say 0.8. Now, your solitaire page gets a value less than 0.8. Now, if you cut out one or more levels in your URL, you have a better chance of assigning of a higher value to your page.

          Now, coming to your question. Breadcrumbs are essentially meant to help your users navigate better. So, your website hiearchy (the folders, sub folders or categories, sub categories) should reflect in your breadcrumb.

          So, keep your URLs short, but keep your breadcrumbs like your website flow.

          1 Reply Last reply Reply Quote 1
          • fabioricotta-84038
            fabioricotta-84038 last edited by

            In my experience, Google does not ranking lower longer URLs. I know Rand published once a correlation study that shows this, but I can show you many examples that I've used the first approach and got good rankings. Same for the second approach.

            I think you should keep your website architecture solid, following the correct path and not removing one level.

            Another thing is that dropping that specific level may cause you some duplicate URLs problem. You will need some database check before enable each URLs. Pay attention if you choose the second approach.

            1 Reply Last reply Reply Quote 1
            • AlanMosley
              AlanMosley last edited by

              The url
              length should not be ridiculously long, I think 255 chars in the safe limit.

              So long as
              you keep in that it’s ok, but if you have a long bread crumb trail, your page
              is probably many clicks from the home page also and this is bad.

              Many people
              think that the problem is having pages deep in the folder structure, but it is
              not, it is the amount of clicks from the home page that is the problem

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • NJ-Keith

                How important is it to add hyphens between words in URL Permalink Structure?

                We have an issue with our URL Permalink Structures for dynamically generated pages on our website. As we generated hundreds of pages, it does not automatically Space the Words in the Permalink Structure . For example, if we have a product name  Under Armour Fire Basketball Shoe , it will show up in the url as: "mywebsite.com/underarmourfire-basketballshoe" vs "mywebsite.com/under-armour-fire-basketball-shoe" How important is it that the URL includes these spaces between each word in the permalink?

                Intermediate & Advanced SEO | | NJ-Keith
                0
              • rastellop

                Does Google ignore content styled with 'display:none'?

                Do you know if an H1 within a div that has a 'display: none' style applied will still be crawled and evaluated by Google? We have that situation on this page on line 136: view-source:https://www.junk-king.com/services/items-we-take/foreclosure-cleanouts Of course we also have an H1 up at the top of the page and are concerned that the second one will cause interference with our SEO efforts. I've seen conflicting and inconclusive information on line - not sure. Thanks for any help.

                Intermediate & Advanced SEO | | rastellop
                0
              • Corbec888

                How does educational organization schema interact with Google's knowledge graph?

                Hi there! I was just wondering if the granular options of the Organization schema, like Educational Organization (http://schema.org/EducationalOrganization) and CollegeOrUniversity (http://schema.org/CollegeOrUniversity) schema work the same when it comes to pulling data into the knowledge graph. I've typically always used the Organization schema for customers but was wondering if there are any drawbacks for going deep into the hierarchy of schema. Cheers 😄

                Intermediate & Advanced SEO | | Corbec888
                0
              • pdrama231

                Should I Add Location to ALL of My Client's URLs?

                Hi Mozzers, My first Moz post! Yay! I'm excited to join the squad 🙂 My client is a full service entertainment company serving the Washington DC Metro area (DC, MD & VA) and offers a host of services for those wishing to throw events/parties. Think DJs for weddings, cool photo booths, ballroom lighting etc. I'm wondering what the right URL structure should be. I've noticed that some of our competitors do put DC area keywords in their URLs, but with the moves of SERPs to focus a lot more on quality over keyword density, I'm wondering if we should focus on location based keywords in traditional areas on page (e.g. title tags, headers, metas, content etc) instead of having keywords in the URLs alongside the traditional areas I just mentioned. So, on every product related page should we do something like: example.com/weddings/planners-washington-dc-md-va
                example.com/weddings/djs-washington-dc-md-va
                example.com/weddings/ballroom-lighting-washington-dc-md-va OR example.com/weddings/planners
                example.com/weddings/djs
                example.com/weddings/ballroom-lighting In both cases, we'd put the necessary location based keywords in the proper places on-page. If we follow the location-in-URL tactic, we'd use DC area terms in all subsequent product page URLs as well. Essentially, every page outside of the home page would have a location in it. Thoughts? Thank you!!

                Intermediate & Advanced SEO | | pdrama231
                0
              • ennovators

                Replace dynamic paramenter URLs with static Landing Page URL - faceted navigation

                Hi there, got a quick question regarding faceted navigation. If a specific filter (facet) seems to be quite popular for visitors. Does it make sense to replace a dynamic URL e.x http://www.domain.com/pants.html?a_type=239 by a static, more SEO friendly URL e.x http://www.domain.com/pants/levis-pants.html by creating a proper landing page for it. I know, that it is nearly impossible to replace all variations of this parameter URLs by static ones but does it generally make sense to do this for the most popular facets choose by visitors. Or does this cause any issues? Any help is much appreciated. Thanks a lot in advance

                Intermediate & Advanced SEO | | ennovators
                0
              • carlystemmer

                404's - Do they impact search ranking/how do we get rid of them?

                Hi, We recently ran the Moz website crawl report and saw a number of 404 pages from our site come back. These were returned as "high priority" issues to fix. My question is, how do 404's impact search ranking? From what Google support tells me, 404's are "normal" and not a big deal to fix, but if they are "high priority" shouldn't we be doing something to remove them? Also, if I do want to remove the pages, how would I go about doing so? Is it enough to go into Webmaster tools and list it as a link no to crawl anymore or do we need to do work from the website development side as well? Here are a couple of examples that came back..these are articles that were previously posted but we decided to close out: http://loyalty360.org/loyalty-management/september-2011/let-me-guessyour-loyalty-program-isnt-working http://loyalty360.org/resources/article/mark-johnson-speaks-at-motivation-show Thanks!

                Intermediate & Advanced SEO | | carlystemmer
                0
              • rhoadesjohn

                Why is my client's site not ranking anymore? Like big time!

                Ok, I'm reaching out to all of you Moz'rs for some help with this one. My client's site has dropped off the face of google in a real short period of time.  It went from page 1 (avg rank 3 to page 6 (avg rank 50) and below in the matter of 2 weeks. Here's some facts: 1.  DA is a 22 and homepage PA is a 31.  It outranks all other sites in its competitive set. 2.  The homepage used to be the page that displays for keyword searches, now its the FAQ page, which has a lower PA of 23. Why has the home page seemingly vaporized?  And, why is the FAQ showing as the first result? What should I start checking.  I feel paralyzed, not sure where to start. More info: a.  There are no alerts present in Webmaster Tools. b.  For some reason the homepage (domain.com) was 301'd to domain.com/home.html.  Domain.com is indexed by Google, however, domain.com/home.html is not.  If this is the issue, what is the best way to handle it? Thanks in advance for your help!

                Intermediate & Advanced SEO | | rhoadesjohn
                1
              • authoritysitebuilder

                Adding index.php at the end of the url effect it's rankings

                I have just had my site updated and we have put index.php at the end of all the urls. Not long after the sites rankings dropped. Checking the backlinks, they all go to (example)  http://www.website.com  and not http://www.website.com/index.php. So could this change have effected rankings even though it redirects to the new url?

                Intermediate & Advanced SEO | | authoritysitebuilder
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.