On Page Report Card... with or w/o local modifiers?
-
Hey all!
So I am curious how you recommend using the "on page report card" (which is really helpful) along with the concept of local modifiers. IE, here is a term I am going after:
- business forums
but really I care about a specific location:
- business forums | Greensboro NC
So the word I hear is typically to do your keyword research & page optimization FOR the primary term, but then tack on your local modifiers after. So which do you run reports on? Probably both is the best answer, eh?
Obviously my local sites won't have a shot at ranking nationally/internationally for such a broad term as "business forums", especially with some monster sites out there with some serious clout. This is more of a best practices question.
Thanks dudes.
-
Excellent, thanks guys.
Great to hear some experiece that backs up all the stuff you read out there! I appreciate the confirmation.
-
Something that helps a lot? Get some links with the local modifier in the anchor text. Once you get a few of those, you'll see your rankings increase for local searches.
-
While I definitely agree with you, I find that you can rank easier and faster for local terms by optimizing for local keywords as well. It adds relevancy to your result and can result in better rankings for other local keywords that you are NOT targeting. I've experienced this first hand.
If you are a 100% local business, why not focus on everything local? It's much easier to rank and it should help establish that your website is local so any terms with the local modifier in it, are much easier to rank!
Just my 2 cents.
-
I find you dont have to optimize for loca +l keyword so much, as long as local is in the page some where. If you optimize for the keyword you will do well with local also
-
I hear ya.
So focus on the local. That probably means I need to get the "greensboro" and "nc" terms within the page text on every page on my site. My report cards are "A"s and a few "B"s w/o it, but much lower as I didn't push too hard on redundancy with local terms in the text.... but once or twice a page won't hurt I don't think. Definitely in titles already.
-
It definitely wouldn't hurt to run reports on both, but look at your overall objectives before investing the time and energy.
If you run a website that is 100% local-orientated, no sense trying to rank for a national term as 1) Your site is not relevant to the national term, 2) It splits your efforts trying to rank for a national term.
I would focus on what you think is the most relevant. If it's a true local business forum, worry about dominating that market first! Once you are #1 for everything and anyone in your area types in your keywords and all they see is you, you can venture out at that point for more broad terms that yield higher #'s of traffic.
Hopefully that makes sense? Still tired
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento Dynamic Pages Being Indexed
Hi there, I have about 50k Moz medium priority errors in my Crawl Diagnostic report. The bulk of them are classified as "Temporary Redirect" problems. Then if you drill into those further, I can see that the problem urls all kinda are center around: mysite.com/catalogsearch/result.. mysite.com/wishlist.. mysite.com/catalog.. Is this something I should disallow in my Robstxt file? And if so how specific do I get with it.. Disallow /catalogsearch/result/?q= Will listing the /catalogsearch be enough to cover anything after it? thanks
Moz Pro | | Shop-Sq0 -
Pages with Temporary Redirect (CTA)
I had MOZ crawl my site and I had 5 CTA pages with a temporary redirect. How do I correct the issue? Thank You! -Nick
Moz Pro | | X2Metrology10 -
How To Ques. Getting ranked on page one for a keyword when you compete with bigger websites/companies/stores
Can David Beat Goliath. I work with small businesses with top products that are up against big brands and their online presence. If I am working with them to create content that meets the needs of all their stakeholders/customers/prospects to generate revenue I wonder if keyword targeting with content can really pay off to get them page one, #1 position ranking. So I ask you this question? How do you create a story for a small online store that can get ranked on page one for a keyword when you compete with bigger websites (or sites with higher domain authority)? I don't need all the basics, I'm just looking for a key insight or tip that you have found or heard is working for a David to beat a Goliath (and hold their position rank once they get highly ranked). We are up against sites - for viable keywords -who have higher domain authority and in some cases more content or link backs. Also, I've notice in situations when I do get to page one and I'm in position 7 MOZ analytics show low to no traffic coming from it? Yikes, what do I do to improve that? These are top keywords.
Moz Pro | | brandawakening0 -
SEO Crawl Report Images?
Does SEOMOZ crawl images in the report? Raven tools is showing me about 200 missing alt tags and title tags. I can not seem to find any of this information on the SEOMOZ report. Am I missing something?
Moz Pro | | jasonsixtwo0 -
Rank Report Not Updating
The ranking tool indicates that a new rank report will be generated every Tuesday. My last report was on November 15th. It is now November 25th. It missed last week. Should I report something wrong or is this normal? How do I keep it updating on a weekly basis like it's supposed to? I checked in settings to see if I had done anything wrong and couldn't find anything. Regards, Dino
Moz Pro | | Dino640 -
Why aren't canonical tags reducing duplicate page title/content?
We have canonical tags set up for a feature page on one of our sites. This site has an image gallery controlled by javascript. To aid the user experience the image can also be specified by a URL parameter (the javascript also uses this URL to fetch the images). The SEOMoz report complains that the links to these images have duplicate page titles and content. To try and combat this we set canonical tags to point only to the original page, without the slideshow parameter. e.g. http://www.example.com/feature-page/ http://www.example.com/feature-page/?slideshow=1 -> canonical tag set to http://www.example.com/feature-page/ http://www.example.com/feature-page/?slideshow=2 -> canonical tag set to http://www.example.com/feature-page/ The latest SEOMoz report has come back and the errors still exist. What can we do to remove these error messages? Thanks
Moz Pro | | TJSSEO1 -
On-Page Keyword Optimization Question
First let me say I want to improve the text of the site I am working on focusing on the site visitor in the first instance. I run the "On-Page Keyword Optimization" The page fails on "Avoid Keyword Stuffing in Document... ...Occurrences of Keyword 48" well over the limit of 15. The occurrence include those in the site navigation and strapline, but it was my understanding that Google was aware of nav areas/areas common to most other pages on the site and that keywords in these areas weren't viewed as being part of the page content. The keyword is the main keyword for the company, and the page is the home page i.e. "acme widgets" the others are "acme widgets for the home"... well you get the idea: The page breaks down as follows: 5 instances in primary nav 1 instance strapline 3 instances secondary nav Remainder in page body I am told by the tool to reduce to 15 instances, so should I? Have 9 instances in the nav and other areas and 6 or so on the page Have 9 instances in the nav and other areas and 15 or so on the page
Moz Pro | | GrouchyKids0