Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Post Title - Use the blog's name or not?
-
In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name.
EX: title of post with keywords | name of blog
OR
EX: title of post with keywords
The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.
-
Right, the most important keywords are the first one's on the left. If you feel it best to add a title, do it, but it will be slightly better Search Eninge Ranking wise to omit the title.
-
Name of blog is not as important as the title as SEs look from left to right regarding importance. Put name at the end IF need be. I would tend to omit the name of the site on blogs, unless the site is all a blog with no other content.
-
The site's name is Small Business Doer, and I'm targeting small businesses, so in a way yes.
That's a good point about wht makes someone click on a link, and a good brand name can help is what you're suggesting, as it seems more legit.
What I'm specifically wondering, is how big of an impact will a title with say a phrase comprised of 3 keywords be vs. that same phrase with the site titel appended to the end (which is another three keywords).
Will it make much of a difference in the search rankings by removing the site name from the end?
-
Are there any useful keywords in your site's name? If so then definitely keep it in.
It's important to keep post titles eye-catching, which usually means short with a simple message or idea, which may leave space for your brand. Personally if I can see the brand in the title as it displays on the SERP then I'm probably more likely to click on it.
Oh and Yoast's Wordpress SEO plugin is all you need for WP...
-
Thanks for the quick response. It's funny because I just disabled the All in one SEO Plugin default that appends my site title to the end of my posts.
So, you're saying that the branding outweighs the extra three words on a post?
-
Personally, I like to fit in the site name or business name whenever I can. What I recommend doing is disabling any kind of auto-tagging for the site name and enter it in manually only when it fits and if it's relevant.
For example, All in One SEO Plugin for Wordpress by default appends your site title to the end of all title tags, no matter what. I disable this and do it manually so I know I have 100% control over my title tags.
It helps for branding purposes!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site name in page title - leave it or remove it?
Hi all, Recently came across some authority blog (quicksprout to be precise) which stated that apart from main page, contact page, about us and some other generic pages, site name should be removed as it might produce duplicate content. example "How to blog | Example Site name" This mostly is the issue with tags and categories pages as it shows on Moz issues. Is that really a problem and site name should be taken off them? Thank you.
On-Page Optimization | | Optimal_Strategies1 -
Should I use an acronym in my URL?
I know that Google understands various acronyms. Example: If I search for CRM System, it knows i'm searching for a customer relationship management system. However, will it recognize less known acronyms? I have a page geared specifically for SAP data archiving for human capital management systems. For those in the industry, they simply call it HCM. Here is how I view my options: Option #1: www.mywebsite.com/sap-data-archiving/human-capital-management Option #2: www.mywebsite.com/sap-data-archiving/hcm Option #3: www.mywebsite.com/sap-data-archiving/hcm-human-capital-management With option #3, i'm capturing the acronym AND the full phrase. This doesn't make my URL overly long either. Of course, in my content i'll reference both. What does everyone else think about the URL? -Alex
On-Page Optimization | | MeasureEverything0 -
1500 words per post * 10 posts vs 15000 words in one article, which is best for SEO?
If you don't have any problems with Text/HTML ratio. Which one do you prefer for better results? With reasons of possible, thanks.
On-Page Optimization | | Eslam-yosef0 -
Business Name is Meta Description
I would like to know what your opinion would be regarding the business name displayed in the meta description. Would you write your business name as: Business Name or BusinessName™ (no space with Trademark) I used MOZ example from here (Meta Descriptions Best Practice) and inserted the different business names. Welcome to Business Name in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... Welcome to businessname™ in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... I'm not sure which would be best for Google and other search engines. Thanks for your help.
On-Page Optimization | | Kdruckenbrod0 -
Schema and Rich Snippets What's the difference?
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great. Thanks
On-Page Optimization | | AL123al1 -
Meta Title Pipes and Spacing
I've been doing optimization on a clients website and want to make sure I'm maximizing my characters. Does anyone have any feedback on the spacing in between the pipes ( | ) ? IE: Internet Marketing Company | Denver SEO | Brand Name Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as: IE: Internet Marketing Company|Denver SEO|Brand Name Any information will be super helpful. Thanks for your help!
On-Page Optimization | | RezStreamSEO0 -
Prices in title tag
At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title. Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?
On-Page Optimization | | ese0 -
How to optimize a wordpress blog
I’m helping a client optimize a word press blog, and I’m not that familiar with Wordpress. The site is www.athleticfoodie.com. At first I was treating it like a normal website, where the categories would be optimized like pages on a website. However, I now realize that categories don’t have any content on them, so I can’t really optimize anything other than the names. Are the following things the best way to handle on-page optimization for a blog? Optimizing the homepage & domain: Find ways to incorporate the most important keywords into the elements on the main frame of the site: Navigation menu, Widgets, Category names, Alt Images. Optimizing the categories: For the posts within the categories (i.e., photos), work to make sure the category keywords are worked into the post titles (but not too much to seem spammy) Optimizing specific posts. Work keywords into the text and images. Any other suggestions would be greatly appreciated.
On-Page Optimization | | EricVallee340