Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Post Title - Use the blog's name or not?
-
In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name.
EX: title of post with keywords | name of blog
OR
EX: title of post with keywords
The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.
-
Right, the most important keywords are the first one's on the left. If you feel it best to add a title, do it, but it will be slightly better Search Eninge Ranking wise to omit the title.
-
Name of blog is not as important as the title as SEs look from left to right regarding importance. Put name at the end IF need be. I would tend to omit the name of the site on blogs, unless the site is all a blog with no other content.
-
The site's name is Small Business Doer, and I'm targeting small businesses, so in a way yes.
That's a good point about wht makes someone click on a link, and a good brand name can help is what you're suggesting, as it seems more legit.
What I'm specifically wondering, is how big of an impact will a title with say a phrase comprised of 3 keywords be vs. that same phrase with the site titel appended to the end (which is another three keywords).
Will it make much of a difference in the search rankings by removing the site name from the end?
-
Are there any useful keywords in your site's name? If so then definitely keep it in.
It's important to keep post titles eye-catching, which usually means short with a simple message or idea, which may leave space for your brand. Personally if I can see the brand in the title as it displays on the SERP then I'm probably more likely to click on it.
Oh and Yoast's Wordpress SEO plugin is all you need for WP...
-
Thanks for the quick response. It's funny because I just disabled the All in one SEO Plugin default that appends my site title to the end of my posts.
So, you're saying that the branding outweighs the extra three words on a post?
-
Personally, I like to fit in the site name or business name whenever I can. What I recommend doing is disabling any kind of auto-tagging for the site name and enter it in manually only when it fits and if it's relevant.
For example, All in One SEO Plugin for Wordpress by default appends your site title to the end of all title tags, no matter what. I disable this and do it manually so I know I have 100% control over my title tags.
It helps for branding purposes!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using a hyphen in title tags and the impact of spaces
Hi I am trying to arrive at a best practice template for a title tag for my organization so does the following template still holds Primary Keyword - Secondary Keyword | Brand Name will anything be impacted if I eliminate the spaces between the hyphen, will search bots be still able to treat the first one as a priority and the second as the secondary? Primary Keyword-Secondary Keyword | Brand Name thank you
On-Page Optimization | | lina_digital0 -
Using a dash or underscores in file names.
Is it better to use a dash or an underscore in file names to improve SEO? EX memory_flash.jpg or memory-flash.jpg Or does it make no difference?
On-Page Optimization | | Robotnik0 -
Is it OK to include name of your town to the title tag or H1 tag on a blog to enhance local search results
I recently attended a webinar by ETNA Interactive on local search SEO. The presenter recommended including the name of your town in the title of the blog to increase local search SEO. Is this OK? Ive always been concerned that it is such an obvious attempt to rank locally that Google would consider it "spammy" ? black hat, "sketchy" or otherwise manipulative. Have the rules changed? Is it OK to do? Brooke
On-Page Optimization | | wianno1680 -
Schema and Rich Snippets What's the difference?
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great. Thanks
On-Page Optimization | | AL123al1 -
How to Structure URL's for Multiple Locations
We are currently undergoing a site redesign and are trying to figure out the best way to structure the URL's and breadcrumbs for our many locations. We currently have 60 locations nationwide and our URL structure is as follows: www.mydomain.com/locations/{location} Where {location} is the specific street the location is on or the neighborhood the location is in. (i.e. www.mydomain.com/locations/waterford-lakes) The issue is, {location} is usually too specific and is not a broad enough keyword. The location "Waterford-Lakes" is in Orlando and "Orlando" is the important keyword, not " Waterford Lakes". To address this, we want to introduce state and city pages. Each state and city page would link to each location within that state or city (i.e. an Orlando page with links to "Waterford Lakes", "Lake Nona", "South Orlando", etc.). The question is how to structure this. Option 1 Use the our existing URL and breadcrumb structure (www.mydomain.com/locations/{location}) and add state and city pages outside the URL path: www.mydomain.com/{area} www.mydomain.com/{state} Option 2 Build the city and state pages into the URL and breadcrumb path: www.mydomain.com/locations/{state}/{area}/{location} (i.e www.mydomain.com/locations/fl/orlando/waterford-lakes) Any insight is much appreciated. Thanks!
On-Page Optimization | | uBreakiFix0 -
Using phrases like 'NO 1' or 'Best' int he title tag
Hi All, Quick question - is it illegal, against any rule etc to use phrases such as 'The No 1 rest of the title tag | Brand Name' on a site?
On-Page Optimization | | Webrevolve0 -
What's the best practice for handling duplicate content of product descriptions with a drop-shipper?
We write our own product descriptions for merchandise we sell on our website. However, we also work with drop-shippers, and some of them simply take our content and post it on their site (same photos, exact ad copy, etc...). I'm concerned that we'll loose the value of our content because Google will consider it duplicated. We don't want the value of our content undermined... What's the best practice for avoiding any problems with Google? Thanks, Adam
On-Page Optimization | | Adam-Perlman0 -
Using commas in the title tag?
Is there a disadvantage/advantage to using commas to separate words in the title tag. Which will be more effective as a title tag: "keyword1 keyword2 - Brand" OR "keyword1, keyword2 - Brand"?
On-Page Optimization | | Audiohype0