Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Post Title - Use the blog's name or not?
-
In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name.
EX: title of post with keywords | name of blog
OR
EX: title of post with keywords
The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.
-
Right, the most important keywords are the first one's on the left. If you feel it best to add a title, do it, but it will be slightly better Search Eninge Ranking wise to omit the title.
-
Name of blog is not as important as the title as SEs look from left to right regarding importance. Put name at the end IF need be. I would tend to omit the name of the site on blogs, unless the site is all a blog with no other content.
-
The site's name is Small Business Doer, and I'm targeting small businesses, so in a way yes.
That's a good point about wht makes someone click on a link, and a good brand name can help is what you're suggesting, as it seems more legit.
What I'm specifically wondering, is how big of an impact will a title with say a phrase comprised of 3 keywords be vs. that same phrase with the site titel appended to the end (which is another three keywords).
Will it make much of a difference in the search rankings by removing the site name from the end?
-
Are there any useful keywords in your site's name? If so then definitely keep it in.
It's important to keep post titles eye-catching, which usually means short with a simple message or idea, which may leave space for your brand. Personally if I can see the brand in the title as it displays on the SERP then I'm probably more likely to click on it.
Oh and Yoast's Wordpress SEO plugin is all you need for WP...
-
Thanks for the quick response. It's funny because I just disabled the All in one SEO Plugin default that appends my site title to the end of my posts.
So, you're saying that the branding outweighs the extra three words on a post?
-
Personally, I like to fit in the site name or business name whenever I can. What I recommend doing is disabling any kind of auto-tagging for the site name and enter it in manually only when it fits and if it's relevant.
For example, All in One SEO Plugin for Wordpress by default appends your site title to the end of all title tags, no matter what. I disable this and do it manually so I know I have 100% control over my title tags.
It helps for branding purposes!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using a hyphen in title tags and the impact of spaces
Hi I am trying to arrive at a best practice template for a title tag for my organization so does the following template still holds Primary Keyword - Secondary Keyword | Brand Name will anything be impacted if I eliminate the spaces between the hyphen, will search bots be still able to treat the first one as a priority and the second as the secondary? Primary Keyword-Secondary Keyword | Brand Name thank you
On-Page Optimization | | lina_digital0 -
Page Title Length
Hi Gurus, I understand that it is a good practice is to use 50-60 characters for the a page title length. Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length? i.e.
On-Page Optimization | | SunnyMay
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition? Many thanks!
Lev0 -
City Name in URL structure
I have a client whose site was built when they only served one market, and they now have that city in the majority of their URLs. I'm suggesting we redo the URL structure to remove this location from the main URLs (think homepage, about, etc.) since they have now expanded to three markets. They are seeing a lot of great organic traffic in that original market but are struggling in the new ones they've added so I'm helping to optimize their site. How critical do you think that removing that location from the URL is? I know we would need to implement 301 redirects, but wanted to get thoughts on this.
On-Page Optimization | | maghanlinchpinsales0 -
1500 words per post * 10 posts vs 15000 words in one article, which is best for SEO?
If you don't have any problems with Text/HTML ratio. Which one do you prefer for better results? With reasons of possible, thanks.
On-Page Optimization | | Eslam-yosef0 -
No-index all the posts of a category
Hi everyone! I would like no-indexing all the posts of a specific category of my wordpress site. The problem is that the structure of my URL is composed without /category/: www.site-name.ext/date/post-name/
On-Page Optimization | | salvyy
so without /category-name/ Is possibile to disallow the indexing of all the posts of the category via robots.txt? Using Yoast Plugin I can put the no-index for each post, but I would like to put the no-index (or disallow/) a time for all the post of the category. Thanks in advance for your help and sorry for my english. Mike0 -
Duplicate Content with ?Page ID's in WordPress
Hi there, I'm trying to figure out the best way to solve a duplicate content problem that I have due to Page ID's that WordPress automatically assigns to pages. I know that in order for me to resolve this I have to use canonical urls but the problem for me is I can't figure out the URL structure. Moz is showing me thousands of duplicate content errors that are mostly related to Page IDs For example, this is how a page's url should look like on my site Moz is telling me there are 50 duplicate content errors for this page. The page ID for this page is 82 so the duplicate content errors appear as follows and so on. For 47 more pages. The problem repeats itself with other pages as well. My permalinks are set to "Post Name" so I know that's not an issue. What can I do to resolve this? How can I use canonical URLs to solve this problem. Any help will be greatly appreciated.
On-Page Optimization | | SpaMedica0 -
Duplicate Content from on Competitor's site?
I've recently discovered large blocks of content on a competitors site that has been copy and pasted from a client's site. From what I know, this will only hurt the competitor and not my client since my guy was the original. Is this true? Is there any risk to my client? Should we take action? Dino
On-Page Optimization | | Dino640 -
How to properly remove pages and a category from Google's index
I want to remove this category http://www.webdesign.org/web-design-news-all/ and all the pages in that category (e.g. http://www.webdesign.org/web-design-news-all/7386.html ) from Google's index. I used the following string in the "Reomval URS" section in Google Webmaster Tools: http://www.webdesign.org/web-design-news-all/* is that correct or I better use http://www.webdesign.org/web-design-news-all/ ? Thanks in advance.
On-Page Optimization | | VinceWicks0