Domain Authority / Page Authority
-
I manage a site that has home page authority of 69, and overall domain authority of 63. To improve domain authority, would it help to remove some of the pages that have 0 page authority? There are over 1,000 pages to this site, and I always thought that the more pages you have, the better (generally). But, does it actually hurt the site to have pages that Google perceives as having 0 page authority, or does this have no bearing? Any insight would be greatly appreciated.
-
The guys above are pretty much right, but to try and explain:
Domain authority, if you don't already know is really just an indicator of the total number of links and unique domains linking to your site (as opposed to just a single page). The more domains the better and works very similarly to PR.
Here's a Whiteboard Friday on Domain Authority and Trust - http://www.seomoz.org/blog/whiteboard-friday-domain-trust-authority - (about 7:45 fo DA)
And here's the Whiteboard Friday on how that's used in the SEOmoz tools - http://www.seomoz.org/blog/whiteboard-friday-domain-authority-page-authority-metrics - (part 2, round about the 8 minute mark, but worth watching it all).
Now, your question about whether linking out to pages effects DA we need to think about how PR works (as it's kinda the same) and as shown in the first video it doesn't matter how you interlink at the page level, but more the domain level. So links coming into your domain, on any page, determine your DA (to simplify it). And as such linking to low PA pages shouldn't have any effect.
Also linking out to other domains shouldn't effect your DA either and if I had to try and prove that I would probably turn to this YOUmoz piece from Hamlet batista - http://www.seomoz.org/blog/training-the-random-surfer-two-important-adjustments-to-the-early-pagerank-model - which is not as easy to digest, but if we assume DA works like PR then there's be little to no benefit in cutting those links out.
If you are worried about how you link then you may get some advantage from is streamlining the pages by consolidating them. Have a read of this and see if it helps - http://www.seomoz.org/blog/link-consolidation-the-new-pagerank-sculpting
Also, the best way to improve your site's DA is to build links from more domains wherever possible into these pages with low PA.
I'm going to publish this and have a read in case I need to edit or have wandered off topic, but hopefully it's useful for you
-
I'd not remove pages from a site (unless they are duplicated, or void): the more the pages, the more the PR internal flow (if you a have a well designed site architecture).
I agree with David: building some authoritative links from many different resources is the way to improve your DA.
-
I don't think that hurts your domain authority. At least, in my experience it never has.
The way to get your DA up is by getting more authoritative links, a higher diversity, and that is pretty much the basis of it.
Work on getting authoritative and hard to get links like .EDU, links from high PR sites, etc...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How i can increase my page authority?
Hi, I have website and i want to increase my page authority. My website is latestdatabase.com I have making more backlinks but not good page authority so far. Please give me suggest.
Intermediate & Advanced SEO | | LatestMailingDatabase1 -
Prioritise a page in Google/why is a well-optimised page not ranking
Hello I'm new to Moz Forums and was wondering if anyone out there could help with a query. My client has an ecommerce site selling a range of pet products, most of which have multiple items in the range for difference size animals i.e. [Product name] for small dog
Intermediate & Advanced SEO | | LauraSorrelle
[Product name] for medium dog
[Product name] for large dog
[Product name] for extra large dog I've got some really great rankings (top 3) for many keyword searches such as
'[product name] for dogs'
'[product name]' But these rankings are for individual product pages, meaning the user is taken to a small dog product page when they might have a large dog or visa versa. I felt it would be better for the users (and for conversions and bounce rates), if there was a group page which showed all products in the range which I could target keywords '[product name]', '[product name] for dogs'. The page would link through the the individual product pages. I created some group pages in autumn last year to trial this and, although they are well-optimised (score of 98 on Moz's optimisation tool), they are not ranking well. They are indexed, but way down the SERPs. The same group page format has been used for the PPC campaign and the difference to the retention/conversion of visitors is significant. Why are my group pages not ranking? Is it because my client's site already has good rankings for the target term and Google does not want to show another page of the site and muddy results?
Is there a way to prioritise the group page in Google's eyes? Or bring it to Google's attention? Any suggestions/advice welcome. Thanks in advance Laura0 -
Rebranding/Changing the name of an established domain in order to target a bigger market?
So let's say I have a site called "ToyotaParts.com" that has good SEO metrics and is ranking highly for keywords like "toyota tires", "toyota battery", etc.... What if I decide that I wanna target other cars as well with my site and keywords like "mazda tires", yet still want to take advantage of my domain's existing authority... Can I do something like get a new domain like "carparts.com" and redirect the old domain to it and then continue to create new pages that would target new keywords, or would I risk losing my current domain's authority or running into other seo issues? Thanks a lot
Intermediate & Advanced SEO | | benjonson0 -
301 Pandalized Domain to Authority Domain?
Hello, If I redirect a Panda penalized domain (DA 65, bad link profile) to another authority domain (DA 35, clean link profile), will it still carry a penalty? I've heard cases where a panda penalized domain moved to a brand new domain carried the penalty.
Intermediate & Advanced SEO | | mashoid0 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
Backlinks question: High Domain Authority, Lower Page Authority
We have a possibility of contributing guest blogs (with followed backlinks) to a site with very high domain authority (and highly trafficked), but when we've looked at the blog entires they already have, most of them have a much lower page authority. How do relevant links from a page with a lower PA but on a domain with a really high DA end up impacting our overall backlink profile? Can an expert or two give me some advice on what this may mean for us if we choose to go for it? In your opinion, does having lots of relevant links from a site with a much higher domain authority than ourselves (to give you an idea, our domain authority is in the low 60's, this site has a domain authority of almost 90) worth the time/effort/resources unto itself? Thanks!
Intermediate & Advanced SEO | | GrowOrganic0 -
How to avoid content canibalizm? How do I control which page is the landing page?
Hi All, To clarify my question I will give an example. Let's assume that I have a laptop e-commerce site and that one of my main categories is Samsung Laptops. The category page shows lots of laptops and a small section of text. On the other hand, in my article section I have a HUGE article about Samsung Laptops. If we consider the two word phrases each page is targeting then the answer is the same - Samsung Laptops. On the article i point to the category page using anchor such as "buy samsung laptops" or "samsung laptops" and on the category page (my wishful landing page) I point to the article with "learn about samsung laptops" or "samsung laptops pros and cons". Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Changing domain extension to detoxify a domain
Hi there, A linkbuilding company that has been building links for us has not gained any sustained results. They have advised that our domain may be toxic, and that we should consider permanent redirecting from .co.uk to another domain extension in order to remedy this. Is this a recommendation worth considering?
Intermediate & Advanced SEO | | Maximise0