Facebook Page vs. regular website
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Thought experiment... All other things being equal (content, inbound links, etc), which will rank better: a Facebook Page or a regular website? Why?
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And here's the experiment: http://www.seomoz.org/q/experiment-facebook-page-vs-branded-domain
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Sounds like the start of a great YOUmoz post!
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Obviously the domain name will rank better if everything is equal as it will have better authority. I totally agree with Rand's view and came across similar question last week. The user asked whether he should host his site on a domain or a Facebook page.
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Sounds like my next test. Exact match brand domain (no great links, indexed) VS linked up and shared FB page.
Now back to my Tai Mai
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It really depends on the situation. If you've got a Facebook page that can get an extremely high number of likes/shares, but the webpage/domain version of that same page couldn't earn similar quantities of links/social mentions, it's possible the Facebook page would outperform. That said, due to the limitations and restrictions of the Facebook platform, and because it's a property someone else owns and controls (Facebook), I'd never go that route by default unless I knew it was a very specific, short term campaign.
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Your own domain will naturally rank better for branded search.
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