Links to Facebook pages
-
I would like to ask if anyone has any knowledge regarding linking to a company's facebook page. I have built a few links to a client's facebook page in an effort to have it rank better in SERPs.
I just learned that unlike twitter and linkedin, it is apparently not possibly to directly link to facebook pages. At least it is not possible from a search engine's perspective. If you follow any facebook page link while you are not logged into facebook, you are redirected to the facebook home page.
I can't think of any way around this obstacle. I'd love some clever solution such as providing a URL which includes a basic dummy facebook login but there is nothing I am aware of to achieve this result.
Does anyone have any ideas on this topic?
-
I figured out the root issue. The site's facebook page had an Age Rating of "alcohol related". It seems if you have any age setting other then "13+" then the page is not publicly visible unless you are logged in to facebook. Mystery solved.
Thanks to all for sharing your ideas.
-
Thanks Mike.
Yes, I am using the identical URL which works perfectly when logged in. The moment I log out I am taken from the client's facebook page to the facebook home page. I am very familiar with the need to have 25 likes to obtain a named page. He definitely has a named page and it works.
-
Thanks for the feedback Joshua.
I advise each client to establish a Facebook page if they do not have one already. Once the page is created, I also advise them to immediately gather 25 likes and secure their company name for the facebook page. The reasons are many and include the reputation management factors you mentioned.
What I am finding interesting is it seems all facebook pages are directly linkable without being logged into facebook, while my client's page is not.
The above link works fine. I have also tried facebook links for company pages newer then my client's page and they work fine. For some reason my client's URL is redirected to the facebook home page when the user is not logged in. The issue is apparently only with my client's facebook URL. I am trying to determine the cause.
-
Hey Ryan,
Are you making sure to use the custom Facebook URL for your client's page? You'll need at least 25 Likes before you can do that.
Check it out (try clicking without being logged in): http://www.facebook.com/the.bacc
(shameless plug to prove a point!)
-
Ryan,
We have built links directly to clients Facebook pages that we were doing Reputation Management for and they did indeed climb in the SERPS. I am not sure if this correlation or causation since we also began managing those clients social media as well around the same time. It could have been just by increasing the engagement on their Facebook pages that it helped it rank. Obviously if you get the custom URL from Facebook after getting 25 followers, and make the page focus on the branded keyword of the company name then that will help to an extent. Hoep that helps a bit. Take care.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google WMT/search console: Thousands of "Links to your site" even only one back-link from a website.
Hi, I can see in my search console that a website giving thousands of links to my site where hardly only one back-link from one of their page to our page. Why this is happening? Here is screenshot: http://imgur.com/a/VleUf
Intermediate & Advanced SEO | | vtmoz0 -
404 Pages. Can I change it to do this without getting penalized ? I want to lower our bounce rate from these pages to encourage the user to continue on the site
Hi All, We have been streaming our site and got rid of thousands of pages for redundant locations (Basically these used to be virtual locations where we didn't have a depot although we did deliver there and most of them was duplicate/thin content etc ). Most of them have little if any link value and I didn't want to 301 all of them as we already have quite a few 301's already We currently display a 404 page but I want to improve on this. Current 404 page is - http://goo.gl/rFRNMt I can get my developer to change it, so it will still be a 404 page but the user will see the relevant category page instead ? So it will look like this - http://goo.gl/Rc8YP8 . We could also use Java script to show the location name etc... Would be be okay ? or would google see this as cheating. basically I want to lower our bounce rates from these pages but still be attractive enough for the user to continue in the site and not go away. If this is not a good idea, then any recommendations on improving our current 404 would be greatly appreciated. thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Intra-linking to pages with a different Canonical url ?
Hello Moz Community! I'm hoping to get some advice around intra-linking practices and the benefits when a page that is being linked to has a different canonical tag than it's own URL. Confused? Allow me to elaborate. Scenario: Background: Ecommerce Company is trying to increase its organic ranking for key, broad terms in the cycling industry. Ecommerce company is trying to rank its category pages for a main term. To help this, the company focusing on increasing the quality of its intra-linking structure (the links and anchor texts that link to another page within the site). Example goal: to have it's Road Cassettes category page rank for 'Road Cassettes' Company's 'cassettes' main category page is here: /Components/Drivetrain/Cassettes/ And the company uses filtered navigation logic to drill down into 'road cassettes' specifically: /Components/Drivetrain/Cassettes/?page_no=1&fq=ATR_RoadBiking:True SEOs are instructed to include occasional links back to this page, with SEO friendly anchor text, to help strengthen it's authority for the main term. The Issue / Question: Main category URL: /Components/Drivetrain/Cassettes/ Road Cassettes category URL: /Components/Drivetrain/Cassettes/?page_no=1&fq=ATR_RoadBiking:True Road Cassettes Canonical URL: /Components/Drivetrain/Cassettes/ The canonical URL of the filtered Road Cassettes category is its main category URL. Will Company be able to effectively rank its Road Cassettes category URL for 'Road Cassettes' if the canonical URL is the main category? Should the canonical URL not be the main category? OR Will increasing the intra-linking to the Road Cassettes URL help the main category URL rank for 'Road Cassettes' - by passing all it's authority?
Intermediate & Advanced SEO | | Ray-pp0 -
Incorrect cached page indexing in Google while correct page indexes intermittently
Hi, we are a South African insurance company. We have a page http://www.miway.co.za/midrivestyle which has a 301 redirect to http://www.miway.co.za/car-insurance. Problem is that the former page is ranking in the index rather than the latter. The latter page does index occasionally in the same position, but rarely. This is primarily for search phrases like "car insurance" and "car insurance quotes". The ranking was knocked down the index with Penquin 2.0. It was not ranking at all but we have managed to recover to 12/13. This abnormally has only been occurring since the recovery. The correct page does index for other search terms like "insurance for car". Your help would be appreciated, thanks!
Intermediate & Advanced SEO | | miway0 -
I have removed over 2000+ pages but Google still says i have 3000+ pages indexed
Good Afternoon, I run a office equipment website called top4office.co.uk. My predecessor decided that he would make an exact copy of the content on our existing site top4office.com and place it on the top4office.co.uk domain which included over 2k of thin pages. Since coming in i have hired a copywriter who has rewritten all the important content and I have removed over 2k pages of thin pages. I have set up 301's and blocked the thin pages using robots.txt and then used Google's removal tool to remove the pages from the index which was successfully done. But, although they were removed and can now longer be found in Google, when i use site:top4office.co.uk i still have over 3k of indexed pages (Originally i had 3700). Does anyone have any ideas why this is happening and more importantly how i can fix it? Our ranking on this site is woeful in comparison to what it was in 2011. I have a deadline and was wondering how quickly, in your opinion, do you think all these changes will impact my SERPs rankings? Look forward to your responses!
Intermediate & Advanced SEO | | apogeecorp0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0 -
Are Facebook links really helpful?
If they are no follow, how can I benefit? If Google isn't using this data, than why would we bother to LIKE anyone or anybody?
Intermediate & Advanced SEO | | SEObleu.com0 -
Is it better to link to the root domain or to the language home page?
Hi guys! When dealing with linkbuilding for a multi language page such as www.inmonova.com is it better to get external links pointing at inmonova.com or is it better to point: English links to inmonova.com/en Spanish links to inmonova.com/es German links to inmonova.com/de What is your opinion?
Intermediate & Advanced SEO | | inmonova0