Buying a website and redirecting everything
-
We are considering purchasing an existing website in our industry with a domain authority of 52 and 20K inlinks and redirecting it to our new website with a domain authority of 26 and 1,000 inlinks. Would this be the best way to improve our new site's authority and inlinks? Would Google penalize us for doing that or would it effectively transfer the old sites authority to us?
-
As Joseph said, using a 301 redirect will not be tracked as a referral but instead will be direct. Taking over a company with many indexed pages can be time consuming but as he said, over time your authority and in links will be improved.
-
Thanks Kieran and Joseph. @Kieran, we would be taking over the company, so we wouldn't want that site to function separately anymore. @Joseph, that was the plan we would follow when we take over.
What would happen to the existing rankings of the old site at that point? If the old site (that we are buying) ranked on the first page for "cool widgets" and we are on page 10 right now, would we see an immediate improvement, or would all of those rankings be lost?
-
- In google webmaster tools you would need to verify the domain.
- Get a list of similar pages your website has with the other one you want to buy.
- 301 all of the pages to a similar page on your existing website.
- Tell google you did so in webmaster tools.
The reason you want to 301 these pages is because you want to rank for those as well and you dont want all of the people finding links on the web and being redirected to your home page. The authority will happen over time.
-
No and No
You cant transfer authority really you may transfer the traffic for a while by the redirect but I would stick with the old site and work it as is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find if a website has paid or spammy back-links? Latest ways to investigate.
Hi all, I would like to investigate about our website back-links if something is wrong. If there are any paid or spammy back-links. How to proceed on this exercise? We have been using ahrefs and seems like it's quite enough. Is there any way we can pull out the fishy back-links? Do we have any helpful data from webmasters about this? Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Moz was unable to crawl your site? Redirect Loop issue
Moz was unable to crawl your site on Jul 25, 2017. I am getting this message for my site: It says "unable to access your homepage due to a redirect loop. https://kuzyklaw.com/ Site is working fine and last crawled on 22nd July. I am not sure why this issue is coming. When I checked the website in Chrome extension it saysThe server has previously indicated this domain should always be accessed via HTTPS (HSTS Protocol). Chrome has cached this internally, and did not connect to any server for this redirect. Chrome reports this redirect as a "307 Internal Redirect" however this probably would have been a "301 Permanent redirect" originally. You can verify this by clearing your browser cache and visiting the original URL again. Not sure if this is actual issue, This is migrated on Https just 5 days ago so may be it will resolved automatically. Not sure, can anybody from Moz team help me with this?
White Hat / Black Hat SEO | | CustomCreatives0 -
Penalty because of logo banner in sidebar of external website?
Dear mozzers, One of our pages is not ranking (well). I wrote another question about this here on Moz. I just discovered that there is an external website that has a banner to our page in the sidebar. The banner is on every 134+ pages of that site. It is in a banner slider and only show for a few seconds every now and then. The link is not "nofollow". It seems that our page dropped from Google slightly after this banner was added. However I am completely sure about this. The link is over here in the banner carousel/slider in the sidebar: http://www.wierszowisko.com/ My questions are: Could this banner log cause a penalty for our page? If so what can we do to undo this? Ask the webmaster to remove the link? Disavow on Google? How does this exactly work?
White Hat / Black Hat SEO | | rdudkiewicz1 -
Buy exact match domain and 301 worth it?
So there is this exact match domain that gets about 500 visitors a day. it has trust flow 17 and citation flow of 23 which is just a little lower than our own website. The website talks about one of our keywords and rank on second page in SERPs. I am not interested in buying and running that website, but rather just to liquidate all the pages with 301s into our existing domain and onto relevant pages. So the 301s would be to relevant pages. The question is, would this strategy be worth it in todays SEO world and Google updates?
White Hat / Black Hat SEO | | TVape0 -
Content website of the year 2009 ....
I own a network of travel sites, after all the changes that happened to past 12 months and so. I am really thinking if maybe my sites are worthless. I mean, let's be honest here. I understand what Google is doing. So i ask myself. If I wasn't trying to make a living with google adsense and affiliate sites... Would I still have these travel sites ? well the truth is NO NO... Therefore should i forget about my content site ? It is a punch of useless content. well some interesting information but it is a travel guide like many others online. What do you think? now it is better to focus on your product site or create 1 good websites rather than a network of sites that worked very veryyy well the past 10 years...
White Hat / Black Hat SEO | | sandyallain0 -
Failed microsites that negatively affect main site: should I just redirect them all?
While they are great domain names, I suspect my 7 microsites are considered spammy and resulted in a filter on my main e-commerce site for the important keywords we now have a filter blocking from showing up in search. Should I consider it a sunk cost and redirect them all to my main e-commerce site, or is there any reason why that would make things worse? I've fixed just about everything I can thinking of in response to Panda and Penguin, before which we were on the first page for everything. That includes adding hundreds of pages of unique and relevant content, in the form of buyers guides and on e-commerce category pages -- resolving issues of thin content. Then I hid URL parameters in Ajax, sped up the site significantly, started generating new links... nothing... I have tons of new keywords for other categories, but I still clearly have that filter on those few important head keywords. The anchor text on the microsites leading to the main site are typically not exact match, so I don't think that's the issue. It has to be that the sites themselves are considered spammy. My bosses are not going to like the idea because they paid for those awesome domains, but would the best idea be to redirect them to the e-commerce site?
White Hat / Black Hat SEO | | ElBo9130 -
Should I redirect old pages
I have taken over SEO on a site. The old people built thousands of pages with duplicate content. I am converting site to wordpress and was wondering if I should take the time to 301 redirect all 10,000 or so pages with duplicate content. The 10,000 pages all have links back to different to different pages as well as to the homepage. Should I just let them go to a 404 page not found.
White Hat / Black Hat SEO | | Roots70 -
How many times should one submit the same article to various websites? 1 time? 10 times? What is okay to do with the most recent Panda update?'
For link-building purposes, seemingly it was okay to post the same article to multiple sites for links in the past. However, after the most recent Panda update our thought is that this may not be a good practice. So the question is, how many times is okay to submit an article for link building purposes. Should you always only submit to one site? Is it okay to do more than once? What is the right way to submit for link-building in Google's eyes? Thanks
White Hat / Black Hat SEO | | Robertnweil10